25 tips for clearer writing

25 Tips for Clearer Writing From “The Magic and Craft of Media Writing,” by Carl Sessions Stepp

1. Stress substance over process. ,[object Object],[object Object]

[object Object],[object Object]

2. Install the main message in the main subject and main verb of a sentence. ,[object Object],[object Object]

3. Choose concrete words and images. ,[object Object],[object Object],[object Object],[object Object]

4. Go easy on the numbers. ,[object Object],[object Object]

5. Shorten sentences. ,[object Object],[object Object]

[object Object],[object Object],[object Object]

6. Limit the number of verbs per sentence. ,[object Object],[object Object]

7. Keep subjects close to their verbs. ,[object Object],[object Object]

8. Limit the number of clauses and prepositional phrases per sentence. ,[object Object],[object Object]

9. Avoid multiple layers of modifiers. ,[object Object],[object Object]

10. Avoid stacked modifiers. ,[object Object],[object Object],[object Object],[object Object]

11. Use active voice to stress the main actor or action. ,[object Object],[object Object]

12. Use passive voice to spotlight the recipient of action. ,[object Object],[object Object],[object Object],[object Object]

13. Limit to be verbs. ,[object Object],[object Object],[object Object],[object Object]

14. Zap weak verb constructions. ,[object Object],[object Object],[object Object],[object Object]

15. Root out nominalizations. ,[object Object],[object Object],[object Object],[object Object]

16. Cut down on jargon. ,[object Object],[object Object],[object Object],[object Object]

17. Purge tag-along words. ,[object Object],[object Object],[object Object],[object Object]

18. Curtail cliches. ,[object Object],[object Object]

19. Banish euphemisms. ,[object Object],[object Object],[object Object],[object Object]

20. Clarify ordinary words used in overgeneralized ways. ,[object Object],[object Object],[object Object],[object Object]

21. Provide direction before detail. ,[object Object],[object Object]

22. Establish a thought before modifying it. ,[object Object],[object Object]

[object Object],[object Object],23. Slow down.

[object Object],[object Object],[object Object],[object Object]

24. Think ahead. ,[object Object],[object Object],[object Object],[object Object]

25. Use comparisons. ,[object Object],[object Object]

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