5. Engaging New ClientsMake Your Website work for you Describe your business in 25 words on your home page: Who you are? What you do? Why are you unique? Overcome client barriers (eg. Trust / Remote Location). Run a Readability Test on your Website: http://www.readability.info/. Free Downloads (give a reason to visit): eg. Whitepapers, Useful Activity Handouts. http://tdm.info
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8. Set up a Custom 404 page: Apologise, Give alternatives, Give a menu bar.
9. Calls to Action (Don’t just give information, what do you want users to ‘Do’)http://tdm.info
10. Engaging New ClientsMake Your Website work for you Use Google Analytics! http://www.google.com/analytics/ But.. Decide on 3 or 4 KPIs to tell the story of your website’s success. http://tdm.info
14. Less is more (Keep it short and brief!)http://tdm.info
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19. Engaging New ClientsUse Social Networking Use Social Media systematically - set up a workflow eg: Blog RSS Feed Company Twitter Facebook Fan Page Email Newsletter http://tdm.info
25. Engaging Existing EmployersUse Effective Email Marketing Does your email signature carry: branding? a proposition? business information? Use “Winback” emails (We are still missing you). Use email marketing: MailChimp for integrations and templates: http://www.mailchimp.com/ Remember to mix text with images http://tdm.info
26. Engaging Existing EmployersBecome more responsive Use Surveys: SurveyMonkey: http://www.surveymonkey.com/ Lime Survey: http://www.limesurvey.org/ Tip: Use a freeform field. Tip: “Tell us what you think...” - in the subject line = great response to email marketing http://tdm.info
28. Engaging Existing EmployersFormal Account Planning Assess and Review Account Issues Assess Quality of Relationships Plan Frequency of Contact for Sales Calls Plan Relationship Development (as distinct from sales calls) Identify Potential Opportunities http://tdm.info
29. Engaging Existing EmployersSeeking to improve, not just to serve Ask them what they need Identify training needs they don’t know they have Relate Training Goals and Objectives to the business plan Encourage Knowledge Transfer with Competitors Biscuits are not the same as ideas Mahara (http://mahara.org i.e. Walled Garden) is not the same as LinkedIn (i.e. Cloud) http://tdm.info
32. Engaging New LearnersUse Web 2.0 Localisation Media Nru http://www.lastminute.com/site/labs/nru.html http://tdm.info
33. Engaging Existing LearnersSeek to improve, not just to qualify How do your interventions improve business efficiencies? Train to do new things well, not just the same old things better Learners should know what they are learning and why they are learning it Keep the employer informed re: learner progress http://tdm.info
34. Engaging Existing LearnersUse “Best of Breed” Free Use Mahara (http://mahara.org ) for Reflective learning in personalised e-portfolios. Mahara also allows for leaner ownership and portability Use Moodle ( http://moodle.org ) for its Social constructivist learning psychology. Think “Just-in-time “ learning, and put the “(Wo)Man in the Machine”. Use Xerte (http://www.nottingham.ac.uk/xerte/ ) for interactive, professional and accessible e-learning content. Visit http://tdm.info to find out more about these enterprise-class Open Source Software applications http://tdm.info
36. Engaging Mentors Give in order to get Mentors need content, too Mentors need structure, too Mentors need just-in-time support, too Mentors might tell you what employers and learners won’t Mentors beget learners http://tdm.info