This document provides an overview and outline of analytics available for Echo 360, an online lecture capture and engagement platform. It describes course-level analytics available to faculty through the Echo Center, including statistics on views, viewers, and student engagement. It also outlines administrative analytics available as PDF reports on views, presentations, products, section quotas, and time/week of usage. Custom reporting is available via monthly reports or direct database queries.

1. Analytics for Echo 360
Prepared by Timothy Harfield, Scholar in Residence
Emory University Academic Technology Services, Faculty Services
Updated 2014-07-29

2. Updated 2014-03-10
Analytics for Echo 360
Outline
1. Course-Level Analytics: Echo Center
1. Administrative Analytics: Reports
2. Custom Reporting

3. I. Course-Level Analytics
Echo Center (For Faculty)

4. Updated 2014-07-29
I. Course-Level Analytics: Echo Center
a. Course Statistics
• View Trends available by Echo and by Week
• A view is counted any time a user streams a video file, regardless of proportion viewed.

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I. Course-Level Analytics: Echo Center
Echo Statistics
Viewing
Unique Viewers is the number of
users who have streamed a
particular echo
Cumulative Views is the number of
times an echo has been streamed
Engagement
• Discussion topics and replies are
not used or supported within the
Emory University Echo360
Environment
Usage Heat Map
Heat map categories are not currently documented by Echo360. They may be used heuristically as a way of evaluating general
interaction patterns, but are not meant to provide granular intelligence about viewing activity.

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I. Course-Level Analytics: Echo Center
Reports
Student Aggregate (By Student)
Unique Views - the number of different Echoes the student has viewed
Cumulative Views - the total number of Echoes the student has viewed
Completion - average completion rate for all Echoes viewed (a proxy for engagement)
Bookmarks - number of bookmarks posted for all Echoes
Discussions - number of discussion topics posted for all Echoes
Downloads - shows if student downloads an Echo rather than streaming it (interactions are not collected for downloaded
Echo content)
Live Views - number of times a student attended a live webcast rather than attend in class
Last Viewed - most recent Echo viewed by the student
Date Viewed - date a student last viewed any Echo
CAUTION
Student Aggregate report
displays user activity for all
possible echoes, and not just
echoes related to a specific
class, which makes it difficult to
compare users (i.e. these are
poor proxies for engagement)

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I. Course-Level Analytics: Echo Center
Reports
Student Specific (By Echo)
Echo Date (Title) - title of Echo and date it was recorded
Completion (%) - amount of the specific echo that was viewed
Total Minutes - total minutes viewed
Discussions - total number of discussion topics posted for the echo
Bookmarks - number of bookmarks posted for each Echo
Last Opened - date the Echo was last viewed
Participated Live - indicates whether a student participated live
Downloads - indicator whether student downloaded Echo rather than stream it. No interaction data on downloaded
content.

8. II. Administrative Analytics
Echo360 Reports (For Administrators)

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II. Administrative Analytics
Views by Presentation
pdf reports filtered by either date or course / section

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II. Administrative Analytics
Views by Product
pdf reports filtered by either date or course / section

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II. Administrative Analytics
Quota by Section
pdf reports filtered by course / section. Quotas by section are not currently implemented as part of Emory’s service
delivery model for Echo360.

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II. Administrative Analytics
Views by Time of Day
pdf reports filtered by either date or course / section

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II. Administrative Analytics
Views by Week of Year
pdf reports filtered by either date or course / section

14. III. Custom Reporting
via monthly report and ad hoc request

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III. Custom Reporting
Direct Database Queries
Key Dimensions
• Organization
• Term
• Section
• Course
• Device Type
• Building
• Campus
Key Measures
• Echo Duration (Milliseconds)
• Media Storage (Megabytes)
• Upload Date
• Echo Accesses (Including timestamp)