Mobile TV Field Trials in Europe DVB-H Case Belgium

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Presentation during Kuala Lumpur Mobile Monday summit 2008: mobile TV in Europe; lessons learned from mobile TV trial in Ghent (Belgium) - MADUF project

Business Unterhaltung & Humor

MOBILE TV in Europe- Field trials Tanguy De Lestré

[object Object],[object Object],ABOUT AGORIA: BELGIAN TECHNOLOGY INDUSTRY

EXTENSIVE NETWORK ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DRIVING FORCE OF THE BELGIAN ECONOMY

[object Object],[object Object],[object Object],[object Object],[object Object],BELGIAN ICT SECTOR

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOME OF THE ICT MEMBERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MOBILE TV IN Europe DVB-H Case Field Trial MADUF project (Ghent- Belgium)

Part 1: Mobile TV DVB-H: European strategy ,[object Object]

European quote ,[object Object],[object Object],[object Object]

DVB-H in Europe: 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DVB-H in Europe: 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Part 2:Field Trial MADUF in Ghent (Belgium) ,[object Object],[object Object],[object Object]

MADUF transmitters Ghent UG Ledeganck Belgacom K. Karelstraat Politie Groendreef Power: 5kW Channel: 37 (692 MHz) Height: 50 to 60 m ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MADUF- IBBT: parts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technology: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Predicted coverage ,[object Object],[object Object],[object Object]

Coverage: Ghent ,[object Object],[object Object]

User experiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons detail Mobile TV should be anytime, anywhere and anything ,[object Object],[object Object],[object Object]

Lessons detail TV activity practices ,[object Object],[object Object],[object Object]

Viewing practice ,[object Object],[object Object],[object Object],[object Object]

Business models: key players Mobile service provider Content aggregator ( Bundle) Content provider Advertiser Broadcast network operator Content adaptation MADUF To be evaluated Out of scope Consumer Handset IP datacast service provider Revenues

Generic Mobile Digital TV service value network

Generic Mobile Digital TV service value network 1 4 2 3 3 2 1

Case 1 : OPERATOR-LED: ORGANISATION DESIGN “He who sells, builds”

MADUF conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More info: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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