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Price transparency

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Tim Peter
Tim Peter
BusinessNews & Politik
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The High Cost of Ignoring Value Price Transparency in a Connected Age
Agenda ,[object Object],[object Object],[object Object],[object Object]
The Internet enables price transparency
And it integrates marketing and distribution channels
Oh. And it’s growing Source: Compete.com (http://siteanalytics.compete.com/expedia.com+kayak.com?metric=uv)
Mobile? Even more so 4Info Slifter.com
Growth of mobile Internet ,[object Object],[object Object],[object Object],[object Object]
Possible responses ,[object Object],[object Object]
Race to Zero RyanAir “$20” flight LON-BCN Source: Wired Magazine
Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Transparent value programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Successes ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]
Thank you

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