Organizations, people, and things are generating massive amounts of data every day. In a 24-hour period, we collectively send 294 billion e-mails and 500 million tweets. We plug 3.5 billion searches into Google. Our connected cars generate a whopping four petabytes of data. Even our watches, fridges, and TVs are constantly creating and sharing data. By Optimisator

1. 8 Ways Analytics Helps
Your Business Grow

2. Organizations, people, and things are generating massive amounts of
data every day. In a 24-hour period, we collectively send 294 billion e-
mails and 500 million tweets. We plug 3.5 billion searches into Google.
Our connected cars generate a whopping four petabytes of data. Even
our watches, fridges, and TVs are constantly creating and sharing data.
Analytics is a field of computer science that uses math, statistics, and
machine learning to find meaningful patterns in data. Analytics – or data
analytics – involves sifting through massive datasets to discover, interpret,
and share new insights and knowledge.
What Is Analytics?
www.optimisator.org
Source: SAP

3. of companies say analytics is
important to their growth
and digital transformation
of organizations are
currently using advanced
and predictive analytics
of global enterprises plan
to increase their analytics
spending in 2020
Important Statistics
94% 59% 65%
www.optimisator.org
Source: SAP

4. Top Business Benefits Of Analytics
Improved Efficiency And Productivity
Identification And Creation Of New Revenue
Streams
Better Financial Performance
Faster, More Effective Decision-making
Improved Customer Acquisition And Retention
www.optimisator.org
Source: SAP

5. Four Types Of Analytics
Descriptive analytics
answers the question
“What happened?”.
DESCRIPTIVE
ANALYTICS
PRESCRIPTIVE
ANALYTICS
DIAGNOSTIC
ANALYTICS
PREDICTIVE
ANALYTICS
Prescriptive analytics
answers the question
“What action should
we take?”.
Diagnostic analytics
answers the question
“Why did something
happen?”
Descriptive analytics
answers the question
“What happened?”
www.optimisator.org
Source: SAP

6. Web Analytics
Tools that report web traffic
with the ability to explore
data by factors such as
cohort, demographics, client
technology, geography, traffic
source, page, campaign and
conversions.
Customers
Analytics
Analytics are often used to
model customer behavior.
For example, modeling the
events that lead to a
customer becoming brand
loyal.
Marketing
Analytics
Analytics to look at the
results of product, pricing,
promotion, advertising and
distribution strategies.
Examples Of Analytics
www.optimisator.org
Source: SAP

7. How Analytics Can Help SMB’s
01
Identify new
Trends & market
04 Targueting
02
Audience
segmentation
03
Identify Strong
& Weak Points
05
08
Improve CLTV
06
07
Improve Sales
Improving Marketing
Identify Customers
Journey
www.optimisator.org

8. Direct Traffic
Paid search
Organic search
E-mail
campaign
Origin of the
Traffic
Analyse your
visitors
Location Language The device The browser Demographics
Perfomance of
your Site
Rebound rate
Pages/session
Conversion rate
Website speed
How Web Analytics Can Help SMB’s
www.optimisator.org

9. All in All
Make analytics a strong part of your business by implementing it
at every stage. You can do this by getting the right tools and
hiring qualified people or partner. Encourage your entire
organization to make decisions based on data as well. When you
introduce analytics to your organization at every level, you'll
pave the way to business growth.
www.optimisator.org

10. www.optimisator.org
Want to improve your
ROI with Analytics?
Start now!