2. THE COMMUNICATION GROUP
BASICS OF
INTENTION
PLANNING TO THE END
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3. THE COMMUNICATION GROUP
I‟mnotsureaboutyou,butIgrewuphearingthings
like“whatisyourgoal?”or“whatareyour
objectives”or“what‟syourmission?”AndIcameto
realizeIcouldn‟ttruthfullyoradequatelyanswer
these,asIdidn‟tyetknowmyintention.Whatis
intention?
Intention
1.Anactorinstanceofdeterminingmentallyupon
someactionorresult
2.Theendorobjectintended;purpose.
Tome,itisaboutcommitmentand“energytruth.”
ItisfirstunderstandingthereasonwhyIamabout
todo/wanttodo/saysomething,coupledwiththe
understandingofmydesiredoutcome.Andthe
activepartisalaser-focusedenergyon
accomplishingtheintendedpurpose
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4. THE COMMUNICATION GROUP
For example, if my intention is to do my best, and if Here is an example of how I mess up with this:
my goal iswinning a game of squash, I will focus
with laser beamfocus on both my goal and my :I am often loudly declaring apologies for being late.
intention. If I have no intentionof winning, even if Even today, I watched myself spiral down the
my goal was to win, I would just wingit and see clock‟s anxiety ladder ,and prayed for magic to
what happens. occur, such as crossing town in Manhattan in 7
minutes during lunch hour. And so on.
Once I know my intention then I can better I knew my goal was to be there at 2PM, but I clearly
understand how tolist out my goals or objectives. wasn‟t going to be. So…finally I asked myself, (don‟t
tell my therapist) “Self, what is your true intention
In business, I have heard Fortune 100 CEO‟s talk here? Do you want to be on time for this meeting or
about Goals,Missions and Objectives, but I have not? Is this important or not? Do you think you are
never heard them talkabout Intention. Why is this more important than whom you are meeting and
so? Why do we feel okay applyingintention to our able to be late? Or do you just have a challenged
personal lives, but not necessarily to our sense of location and time?”
business lives?Why can people say, “My intention is
to lose 10 pounds andtherefore my goal would be After looking at all this I see my intention was really
to work out 5 times a week forthe next 3 skewed. Because 2PM was a doctor‟s appointment
weeks,” but they can‟t say, “my intention is to have (just a general check up) I realized I was not putting
fun at work and therefore my goal is to go out for my health as a very important goal amongst my
lunch ora walk with my colleagues at least twice a
daily objectives. Therefore, my truth was not about
week.” Instead, it isalways, “My goal is to get respecting my self worth. I‟d fallen into the cave of
through my to-do list today.” only goals and objectives and hadn‟t even knocked
Upon Intentions door.
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5. THE COMMUNICATION GROUP
If I had, I would have seen that my Once You have 1-6 answered then let‟s assume
Intention is of course to look after myself you are now understanding why you are about
and be responsible about doing so. But I
didn‟t ask. to do this „task. ‟
It is hard to remember all oflife‟s do‟s and 1. Make sure your intentions are clear to you
don‟t‟s, but I really do thinkit could be quite 2. Make sure your intentions are clear to relevant
easy if we alwaysremembered that the first others
step is aboutunderstanding Intention. Once we 3. Help others understand your goals after your
havethought of that, the rest pretty much falls intentions are made clear.
into place.
4. Then go to the project management basics.
How To Prepare For Intention Planning: 5. Have fun .
1. Why are you about to do what you are I hope I remember to walk my type
2. about to do?What interests you about it?
3. What would you rather be doing?
4. Do you have to do this? Be well
5. What have you promised to deliver? -c
6. Why did you promise to deliver? Job?
Moralobligation? Ego? Other?
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6. CONTACT
THE COMMUNICATION GROUP
131 Greene Street Suite 3b
New York City, NY 10012
NY o: 646-873-7664
SF o: 415-864-1431
Twitter: @TCGagency
OUR COMPANIES:
TCG: http://thecommunicationgroup.com
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Social Presence: http://socialpresence.me
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