This is the presentation I used during my participation in the Kyber Network's event in Seoul, Korea. I talked briefly about Aptoide (the company behind AppCoins), about AppCoins (the new open-source app store protocol) and about the partnership with Kyber.
3. 2nd largest Android app store in the world
3
1M
Apps &
Games
5B
Downloads
to date
30M
Monthly Active
Users*
*Engaged users, i.e. at least one download of an App during the month.
4. More than 12,000 certified android developers
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“We are really happy
to work with Aptoide
[…] great source of
new users”
“We are reaching a
new community […]
Aptoide’s service is
always prompt and
outstanding.”
"It has been a
pleasure to deal with
Aptoide […] specially
relevant in markets
like Latin-America.”
5. 5
More than 100 android manufacturers and telcos
B2B MAUs* (Millions)
*Engaged users, i.e. at least one download of an App during the year.
7. 7
Google Play Apple AppStore
82%
of all downloads
Proprietary stack, blocking access to
other app stores
$8Bn
in revenues (2016)
$29Bn
in revenues (2016)
Goal of disrupting monopoly in App distribution
A p p C o i n s
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8. A p p C o i n s
1. ADVERTISING
2. IN-APP PURCHASES
3. APP
APPROVAL
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AppCoins: open source protocol for app store transactions
9. 1. Advertising: eliminate middlemen in user acquisition
A p p C o i n s
From a
costly & non-
transparent
model…
…to a more
efficient user
acquisition
method
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CPAt
(Cost Per Attention)
85% Share
AppCoins
DEVELOPER
DEVELOPER
USER
USER
15% Share
10. A p p C o i n s
From an unfair
cut today…
…to a proper
revenue share
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AppCoins
2. In-app Purchases: properly reward the developer
DEVELOPER
DEVELOPER
USER
USER
85% Share
70% Share
30% Share
IAP
(In-app Purchase)
15% Share
11. AppCoins will be a new payment method for 2 billion users
A p p C o i n s
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Sees rewards Earns coins Spends coins
Do you want to buy 10
Gems for 2 coins?
USER
• No email
• Unbanked
Aptoide tracks only the CPU id of the device
+
12. 3. App Approval: new public reputation system
A p p C o i n s
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23
4 5 6
The publisher uploads an app
via website, Uploader or
Backup Apps.
APP SUBMISSION
The app stays in
a temporary pool untill
selected to scanning tests.
TEMP POOL
The app stays is scanned
by our six anti-viruses.
ANTI-VIRUS
The signature of the app is
validated and compared with
another marketplace.
SIGNATURE VALIDATION
Our Anti-Malware engine filters
the apps and classifies them
according to the
Aptoide parameters.
MALWARE ENGINE
INSTALL APP
APTOIDE ANTI-MALWARE PLATFORM
1
Developer reputation
system tied to transactions
on the public ledger
From a private closed environment… …to a public one
13. We raised USD 16 million to support the development of the protocol
A p p C o i n s
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Aptoide Github
Andras Kristof Gaurang TorvekarLee Tsun Ngai Adam StradlingChris Miess Ryan Terribilini Jonathan Becker
(https://github.com/Aptoide/AppCoins-white-paper)
Solid Advisors - expertise from several relevant industries
Open Source - the protocol will be owned by the App Store Foundation
Dedicated Team - 20 people from a total of 90 are already dedicated to AppCoins
15. K y b e r & A p p C o i n s
Kyber Network will power a new crypto payment method
PayPal Credit Cards
Boleto Pagseguro Wallet
Global payment methods
Local payment methods
MOL Wallet
+
Payment with AppCoins
Payment with Erc20 Tokens
(Powered by Kyber Network)
+
Fiat
currency
Crypto
currency
DISCLAIMER - The information on this slide does not in any case constitute a binding obligation between AppCoins and Kyber Networks.
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16. User can pay with tokens and developer gets AppCoins
Payment methods
Receives AppCoins
USER
Erc20 token
Credit Card
PayPal
AppCoins
zGold MOL
DEVELOPER
Pays Erc20 token
K y b e r & A p p C o i n s
DISCLAIMER - The information on this slide does not in any case constitute a binding obligation between AppCoins and Kyber Networks.
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