This document discusses crowdfunding platforms and lessons learned from a successful crowdfunding campaign. It provides information on popular crowdfunding sites like Kickstarter, Indiegogo, and Crowdfunder. It emphasizes that different sites have varying rules, fees, and audiences. The document also outlines strategies used in a campaign that raised £12,510, including promoting through social media, emails, and videos. Personal outreach to existing contacts generated most pledges. It recommends having endorsements, offering rewards, and showing progress to motivate more contributions.