A marketing communjcations campaign in support of an attempt by Norman Surplus to be the first person to fly a Gyrocopter around the world.

1. Marketing communications for an
attempt to be the first person to fly a
gyrcopter around the world

2. Objective
• Identify a marketing communications needs
• Create a marketing communications plan
• Create a professional and consistent public image
• Support sponsorship
• Gain maximum media coverage and social media
presence
• Advise and support pilot on all related matters

3. Actions
• Organise media launch
• Set up social media
• Write content for all communications
• Create visual content for all communications
• Engage the media
• Advise on documentary and book
• Gather visual record – video & still images
• Make contacts in stop off countries

4. Social media & web activity
• Set up blog, Facebook, Twitter, Picasa, YouTube,
Vimeo, Flicker
• Created an editorial plan
• Wrote / produce and uploaded content
• Researched and recruited followers / friends /
groups
• Responded to friends / followers
• Created and uploaded content for website
• Researched and identified external social media
and websites and engaged with them

5. Media
• Researched and contacted worldwide media database
including large media agencies
• Wrote press release, information sheets, articles
• Created visual supporting material
• Distributed information to media
• Chased the media and responded to the media
enquiries
• Organised media launch at the Imperial War Museum
and departure from Larne, N. Ireland
• Handled media at Imperial War Museum and Larne.
• Organised media coverage in various stop off countries

6. Visual supporting material
• Organised the creation of logo
• Designed social media
• Edited still photos & video for distribution to the
media
• Organised the production of a taster 3 min
documentary
• Took and edited supporting photos
• Sourced and gather photos from photographers
in stop off countries

7. Outcome
• Coverage across the world including:
– Media - BBC, Fox, SkyNews, Associated Press,
Russia Today, Al Jazeera, Guardian, DerSpeigel,
Daily Telegraph, NHK (Japan)
– News agencies - Associated Press, Agency France
Press, Press Association, European PressPhoto
Agency, Deutsche Press Agentur
• 5,000 Facebook followers
• Support in all stop off countries