TBWA\ Backslash1

On 29/11/2006 10:00, “Diane Tangney” <dtangney@cawleynea-tbwa.ie> wrote:

Hi kevin:

Just on the train scribbling some thoughts on the intro.

Backslash is our random collection of thoughts, quotes, insights, facts, learnings and other interesting bits we’ve come
across lately. You see, we find that sometimes something very small and seemingly random can often spark a bigger
thought so for us, they all count, they all matter.

...and that made me think, is Spark a better name for it? What do you think?
Its not too late is it?
--------------------------
Sent from my BlackBerry Wireless Handheld

On 29/11/2006 10:05, “kevin keenan” <kkeenan@tequila.ie> wrote:

The intro is actually one of the things I wanted to talk to you about yesterday. So... nice one, thanks. As regards the
name - d’know, i still kind of like Backslash (plus I’ve already put rakes of backslashes in to it!)

On 29/11/2006 10:07, “Diane Tangney” <dtangney@cawleynea-tbwa.ie> wrote:

Backslash it is then ; )

--------------------------
Sent from my BlackBerry Wireless Handheld

Anybody can play
weird. What’s hard
is to be as simple as
Bach. Making the
simple complicated
is commonplace.
Making the
complicated simple -
awesomely simple -
that’s creativity.
Charles Mingus. Jazz composer & bassist.

Web 1.0
Web 2.0
was
is people
commerce

People Kin Listening Openness Kindred Spirits Kinship
The world is not made up of consumers & audiences.
It’s made up of people. Global villages
Amateurs This is the New Vocabulary. Conversations Deepening
relationships Enriching others Dynamic movement Stories
No ownership Not being sold to Creating attractors
People Kin Listening Openness Kindred Spirits Kinship
Amateurs Global villages Conversations Enriching others
Dynamic movement No ownership Not being sold to
X X
Creating attractors Stories People Kin Listening Openness
CONSUMER AUDIENCE
Kindred Spirits Kinship Amateurs Stories Global villages
Conversations Deepening relationships Enriching others
Dynamic movement No ownership Creating attractors
Not being sold to Stories Global villages People Kin
Listening Openness Kindred Spirits Kinship Amateurs
Conversations Deepening relationships Enriching others
Dynamic movement No ownership Not being sold to

CONDENSED

Andy Warhol’s
15 minutes of fame
have now become
15 megs of fame

Form is replacing function in the design loop. Boxes on our walls, bricks in our pockets and bulky delivery systems will no longer suffice. We want style.

The wireless Mighty Mouse by Apple.

Media Meshing
When people begin experiences in one medium
then shift to another, and maybe another
in order to complement information, perspective and emotional fulfilment

STOp ADVERTISINg
AND START ENgAgINg

IN HONEST
CONVERSATION

life stage

Think Life Stage
not Age

10 Best Websites 2006
Flickr
Overheardindublin
Wikipedia
Getty Images
YouTube
Bbc.co.uk
Aer Lingus.com
My Space
Ananova.com
Google

THERE ARE TWO TYPES OF PEOPLE IN THE WORLD

SIMPLIFIERS
&

COMPLIFIERS

WE LIKE SIMPLIFIERS

from gone bling
has taken an about face
...andhasto
back
itsroots

david gensler, anterior insight

TOP OF THE VOX POPS

nd again:
ltime a
evea
p ops r
c Vox
ea publi & trust.
ey N esty
Cawl about hon in.
It’s al
l ieve
o u bel
hat y
up for w
Stand out.
peash

There was a time when the
world looked to America
for all things new, when
American teens were the
global trend setters...

6ran d am er1ca

ollowing th
e f e
ar E ur
s
en o
p
te
e
a
n

ns
a c
ri

an
me

d A
...now, A

sians when
’.
ss

it
e

co
n
ol

m
o

e
s
c

‘ to
d
an ch
te
ion olog n
y, fash

contagious

www.secondlife.com

Have the looks, the house, the car, the job, the perfect partner,
have the life you want.

{ 8
tell me and i will forget.
show me and i will remember.
involve me and i
will understand

A little story
her grandson in the toy
An elderly woman is choosing a toy for
woman stood gazing at
section of a big department store. The
t characters and futur-
shelves stacked with boxes of robots, stun
box of toy soldiers, the ex-
istic models. In her hands she held a
and and sons had played
pensive hand crafted ones that her husb
from the soldiers to the
with for years. Bewildered, she looked
could be passed from gen-
robots shaking her head. The soldiers
want to play with these
eration to generation, but who would
other toys once the fad had passed.
dson some thing
But there was no point in buying her gran
he didn’t want...

Berlin for boobs,

The Look

Thailand for mental health

Prague for teeth

B
Ire y 2
w la 01
w elln nd’ 0,
te ill b es s
n s
bi e w ind
lli o u
on rt st
eu h ry
ro

,0
00
,0
00
,0
00
.0
0
10

0 I travel not to go
anywhere, but to go.
I travel for travel’s
sake. The great affair
is to move.
(Robert Louis Stevenson)

Do we feel guilty for not
availing of cheap fairs and
physically travelling to
different countries?

school time goodbye french

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” Margaret Mead

You’re more likely to get knocked down by a car on your way
to purchase your lottery ticket than you are to win the lottery.

Men tend to look at money, job and then the company, whereas for women it’s company, job and then money

ADDICTED
70% of all cars on Irish roads have 2000 or later registrations

TO NEW
One third of all houses in Ireland have been built in the last 5 years

either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the
same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional
doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is
saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat
the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional
doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody
is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you
repeat the same conventional doctrines everybody is saying, or else you say something true, and it will sound like it’s from Neptune. Noam Chomsky.

42
i may not
have gone
where i
intended to
douglas adams
(1952 - 2001)
go, but i think
i have ended
up where i
needed to be

whose goal is it anyway

Whose goal is it anyway ?
The best goal of World Cup ’06 born out of team effort.
Twenty five passes later it is the team that is remembered
not the individual.

Puttnam’s Law.
That which is merely
competent, or even
good, is a point of
departure, not a
point of arrival.

IF YOU WANT TO BE INTERESTING,
BE INTERESTED.

it’s more fun to be a pirate than to join the navy
steve jobs

Disruption – if you follow the same rules as everybody else, the best you’ll do is arrive at the same place.
Break a few rules and you might just get somewhere.

At the 1968 Olympics Dick Fosbury
challenged the conventional method of
high jumping which was:THE ONLY WAY
TO gO OVER THE BAR IS ON YOUR
FRONT. His disruptive back-first jump
not only won him a gold medal but
revolutionised high jumping in a way
that made all other techniques obsolete.

THE WORLD IS NOT DIVIDED INTO THOSE WHO HAVE IMAgINATION AND THOSE WHO DO NOT,
BUT BETWEEN THOSE WHO STIMULATE THEIR IMAgINATION AND THOSE WHO DO NOT.

cawleynea-tbwa.ie

TBWA\ Backslash1

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