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2. Video Marketing
ï Video Marketing is a new promotional strategy deployed
to promote products and services by using short,
attractive and informative videos.
ï Core purpose-Spread awareness
ï The visual demonstration of the message makes it lucid
and visually appealing.
ï 1 video= Video + Audio + Images + Text
3. Videos gives the opportunity to show your product from
all angles and even demonstrate the product,
something you wouldnât be able to do with a flat image.
4. Why Go for This?
ï Video was the fastest growing form of ad format in 2012.
ï Each day 100 million internet users watch an online video.
ï According to NIELSEN Wire, 36% of online consumers
trust video ads.
ï 46% of users take some sort of action after viewing an ad,
According to Online publishers association.
ï Reach many people in a short amount of time.
5. Video Marketing Tips
ï Make your marketing videos to the point.
ï Use Customer testimonial.
ï Give only the desired information quickly.
ï Generally the first 15 seconds of your video must count.
ï Be creative and unique to attract attention.