Digital Media plays an important role in today's recruitment. Today's job seekers are more positioned in terms of the information they have at their disposal. Talent Acquisition is a major part of any business enterprise. It's important to put your business and search for the right talents in the right place--online

1. Leveraging Digital Media For
Recruitment
By Caleb Adoh

2. Overview
Today’s Job seekers are different:
- They perform more research on employers
- They have access to more information
- They are very impatient
- They expect companies to follow
developmental trends
- They treasure proper correspondences with
prospective employers

3. Developmental Trends
They expect Employers/Organisations
• To be on Social Media (They Treat absence on
social Media a serious crime)
• Have a running website where they can
possibly get information
• Be totally Digital!

4. Recruiting Channels
• Website
• Social Media/LinkedIn
• Industry Research Platforms: Slideshare/ Video
Sharing
• Newsletter Marketing
• SMS Marketing
• Influencer/Friend Sharing via Broadcast
Messaging
• OLX, JIJI, Job Boards, Nairaland,BBM, forums

5. Social Media/LinkedIn
• Improve social media presence.
• Sponsor the “careers page”link of petros-
consulting.
• Create company profile
-Create a Petros Consulting Job group
- Join Groups. Share jobs on these groups
- Create industry-interested content on LinkedIn
- Leverage Banner Advertising

6. Website
• With a well optimised Website, we can increase
traffic to our own website when people click links
on jobberman.com or hotnigerian jobs (job
boards) and are able to register directly or upload
directly on petros-consulting.com
• NB : Aim is to grow our “careers page”via on-site
job applications. Other jobs can catch their
interest and they can share using social Media
buttons

7. SMS Marketing
• Text messaging is a great way to inform people
of latest job openings
• Insert link to Job Page on petros-
consulting.com

8. Forums
• The following sites are free sites, and these
sites have awesome traffic: Nairaland, OLX,
JIJI, BBM etc.
• We can posts ads with the link on these
platforms

9. Sharing is Caring
• This is perhaps the easiest way of passing job
information in Nigeria
• Everybody has to share: on Instagram,
Facebook...BBM, Whatsapp, Whatsapp groups

10. Newsletter Marketing
• Send newsletter blasts on available jobs that
have been updated on company’s website to
existing and new email database

11. Video Marketing
• PushCV used video marketing to get themselves
heard. Sponsored Videos on YouTube
• They used Falz the Bad Guy to drive job seekers
to their site
• We can do engaging videos with funny taglines.
Eg. “This is Why Nigerian Youths are Jobless.”
Create interactive videos with a call-to-action

12. Thank You!