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PREA eCards
PROGRAMS & SERVICES TRAINING

1
Benefits

•
•
•
•

Spices up regular e-mails
Allows agents to stay in touch with multiple recipients
Learn who is opening and interacting with your eCards
FREE
2
Access

Internet
Explorer

Google
Chrome

Mozilla
Firefox

3
Access

1. www.HomesaleCenter.com
2. Click on the ‘eCards’ icon
4
PREA eCard Home Page

5
Setting Up Your Profile
• Click the ‘Profiles’
link in the
‘Manage’ section
• Click the down
arrow in the
‘Manage Profiles’
box and click
‘Edit’
6
Setting Up Your Profile
• Add or edit any
information in the
‘Manage Profile’
screen
• Add a picture –
maximum 100
pixels wide

• Click ‘Update and
Close’

7
Create an eCard
• Click ‘Create a
Campaign’

8
Create an eCard
• eCards are
categorized

• Click the down
arrow next to
‘More’ to see all
the categories

9
Create an eCard
• Before creating
an eCard you can
preview a larger
size

• Click the
‘Preview’ link
under any
thumbnail to see
a larger size
10
Create an eCard
• If you’re satisfied
with the preview,
click the ‘Use’ link
Pinterest Announcement

• Name your eCard

• Click ‘Create’

11
Create an eCard
Subject Line (edit)
eCard Header Design
Body (edit)
Signature Info
Links & Downloads (edit)
12
Create an eCard

• Fill in the ‘Subject’ box
• This is what the receiver will
see in their e-mail Subject line
13
Create an eCard

• In most eCards, you will not be
able to edit the header
14
Create an eCard

• Click in the red box with ‘This
is sample text’ and start typing
the body of your eCard
15
Create an eCard
BOLD

• A text box tool bar will appear
at the top of your screen
• Hover your cursor over each
button to reveal a pop-up box
16
Create an eCard

• The signature footer will pull
information from your profile
and will be visible prior to
sending the eCard
17
Create an eCard
• Click ‘Add link to web address’
to create a link to web site (if
desired)
• Add URL information
18
Create an eCard
• Click ‘Add link to file’ to create
a link to a file on your hard
drive (if desired)

19
Create an eCard
• Add file to your
‘Content Library’ by
clicking on ‘Add
Images and Files’
• Once file is
uploaded, click the
‘Use’ link under the
file and create name
for link

20
Create an eCard

• Click ‘Save and Continue to
Recipients’ to select individuals
or groups to receive this eCard
21
Create an eCard
• Click ‘Save and Continue
to Recipients’ to select
individuals or groups to
receive this eCard

• To select recipients, click
the box in front of the
name or group and then
click ‘Continue to
Preview and Send’
22
Create an eCard
• To add a contact to your
database, click ‘Add
Contact’ link
• Fill in contact information
in the pop-up box and
then click ‘Add and Close’

23
Create an eCard
• To create a group, click
‘Add Group’ link
• In the pop-up box, name
the group then click ‘Add
Group’

24
Create an eCard
• To add a contact to a
group, click the down
arrow next to a person’s
name and select edit

25
Create an eCard
• Click the ‘Groups’ tab
and click off the box or
boxes where you want
to place the contact

• Click ‘Update
and Close’

26
Create an eCard
• Click ‘Continue to
Preview and Send’
button

27
Create an eCard

• Notice that the information from
your profile has been
downloaded into the eCard’s
signature footer

28
Create an eCard
• Choose to send your eCard now
or choose a date to send it in the
future

29
Create an eCard

• After sending the eCard you will have the option of
sharing it on social media sites
30
Reports
• Click on the
‘Reports’ tab to
view all eCards
that you have
sent out

31
Reports
• Click on the title
of a campaign
to view the
statistics

32
Reports
• Clicking on any
of the bars will
reveal the
recipients
behind the
numbers

33
Additional Resources
Jen Brown Wilson, Project & Training Manager
Direct: (717) 286-9906
E-Mail: Jennifer@PrudentialHomesale.com
eCard training video on
www.TeamHomesale.com

PREA Affiliate Assistance Hotline
Direct: (888) 732-5778
E-Mail: preaaah@HSFranchise.com
34
Instructor
Tom Blefko is a real estate broker with over thirty years experience in
all facets of the residential and commercial real estate industry
including sales, leasing, office management, property management,
development, construction and training. During the course of
his career, he has been an award-winning salesperson and assisted
other agents in negotiating and closing over one thousand real estate
transactions.
Contact Information: Tom Blefko, Associate Broker
Prudential Homesale Services Group
Cell: (717) 587-6600
E-Mail: TBlefko@PrudentialHomesale.com

35

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Programs & Services Training: PREA eCards

  • 1. PREA eCards PROGRAMS & SERVICES TRAINING 1
  • 2. Benefits • • • • Spices up regular e-mails Allows agents to stay in touch with multiple recipients Learn who is opening and interacting with your eCards FREE 2
  • 4. Access 1. www.HomesaleCenter.com 2. Click on the ‘eCards’ icon 4
  • 6. Setting Up Your Profile • Click the ‘Profiles’ link in the ‘Manage’ section • Click the down arrow in the ‘Manage Profiles’ box and click ‘Edit’ 6
  • 7. Setting Up Your Profile • Add or edit any information in the ‘Manage Profile’ screen • Add a picture – maximum 100 pixels wide • Click ‘Update and Close’ 7
  • 8. Create an eCard • Click ‘Create a Campaign’ 8
  • 9. Create an eCard • eCards are categorized • Click the down arrow next to ‘More’ to see all the categories 9
  • 10. Create an eCard • Before creating an eCard you can preview a larger size • Click the ‘Preview’ link under any thumbnail to see a larger size 10
  • 11. Create an eCard • If you’re satisfied with the preview, click the ‘Use’ link Pinterest Announcement • Name your eCard • Click ‘Create’ 11
  • 12. Create an eCard Subject Line (edit) eCard Header Design Body (edit) Signature Info Links & Downloads (edit) 12
  • 13. Create an eCard • Fill in the ‘Subject’ box • This is what the receiver will see in their e-mail Subject line 13
  • 14. Create an eCard • In most eCards, you will not be able to edit the header 14
  • 15. Create an eCard • Click in the red box with ‘This is sample text’ and start typing the body of your eCard 15
  • 16. Create an eCard BOLD • A text box tool bar will appear at the top of your screen • Hover your cursor over each button to reveal a pop-up box 16
  • 17. Create an eCard • The signature footer will pull information from your profile and will be visible prior to sending the eCard 17
  • 18. Create an eCard • Click ‘Add link to web address’ to create a link to web site (if desired) • Add URL information 18
  • 19. Create an eCard • Click ‘Add link to file’ to create a link to a file on your hard drive (if desired) 19
  • 20. Create an eCard • Add file to your ‘Content Library’ by clicking on ‘Add Images and Files’ • Once file is uploaded, click the ‘Use’ link under the file and create name for link 20
  • 21. Create an eCard • Click ‘Save and Continue to Recipients’ to select individuals or groups to receive this eCard 21
  • 22. Create an eCard • Click ‘Save and Continue to Recipients’ to select individuals or groups to receive this eCard • To select recipients, click the box in front of the name or group and then click ‘Continue to Preview and Send’ 22
  • 23. Create an eCard • To add a contact to your database, click ‘Add Contact’ link • Fill in contact information in the pop-up box and then click ‘Add and Close’ 23
  • 24. Create an eCard • To create a group, click ‘Add Group’ link • In the pop-up box, name the group then click ‘Add Group’ 24
  • 25. Create an eCard • To add a contact to a group, click the down arrow next to a person’s name and select edit 25
  • 26. Create an eCard • Click the ‘Groups’ tab and click off the box or boxes where you want to place the contact • Click ‘Update and Close’ 26
  • 27. Create an eCard • Click ‘Continue to Preview and Send’ button 27
  • 28. Create an eCard • Notice that the information from your profile has been downloaded into the eCard’s signature footer 28
  • 29. Create an eCard • Choose to send your eCard now or choose a date to send it in the future 29
  • 30. Create an eCard • After sending the eCard you will have the option of sharing it on social media sites 30
  • 31. Reports • Click on the ‘Reports’ tab to view all eCards that you have sent out 31
  • 32. Reports • Click on the title of a campaign to view the statistics 32
  • 33. Reports • Clicking on any of the bars will reveal the recipients behind the numbers 33
  • 34. Additional Resources Jen Brown Wilson, Project & Training Manager Direct: (717) 286-9906 E-Mail: Jennifer@PrudentialHomesale.com eCard training video on www.TeamHomesale.com PREA Affiliate Assistance Hotline Direct: (888) 732-5778 E-Mail: preaaah@HSFranchise.com 34
  • 35. Instructor Tom Blefko is a real estate broker with over thirty years experience in all facets of the residential and commercial real estate industry including sales, leasing, office management, property management, development, construction and training. During the course of his career, he has been an award-winning salesperson and assisted other agents in negotiating and closing over one thousand real estate transactions. Contact Information: Tom Blefko, Associate Broker Prudential Homesale Services Group Cell: (717) 587-6600 E-Mail: TBlefko@PrudentialHomesale.com 35