Short case study of why Hamilton Telecom chose Buzzient Social CRM for Oracle CRM On Demand.

1. Case
Study:
Global
Telecommunica/ons
The
Company
• Na/onal
Service
Provider
of
triple-­‐play
services
• Serves
rural
Midwest
and
southeast
• Specific
capabili/es
for
hearing-­‐impaired
market
The
Challenges
• Monitoring
user
feedback
comments
to
improve
and
reinforce
service
performance
• Lower
customer
service
costs
• Priori/za/on
of
Service
Requests
The
Buzzient
Solu6on
• Provided
a
way
to
monitor
Facebook
and
TwiGer
reviews
in
real
/me
• Buzzient
Sen/ment
Index
provides
line
of
business
managers
yards/ck
social
customer
sa/sfac/on
• Can
respond
directly
to
problem
posts
in
seconds
The
Results
• Rolling
out
new
service
layer
with
social
customer
care
included
Customer
Support;
Social
CRM
Integra6on
with
Oracle
CRM
On
Demand
Property
of
Buzzient,
Inc.
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