The document is an advertisement for Buzzient's OEM program, which allows software companies to embed Buzzient's social media integration and action capabilities into their existing applications. It notes that customers are increasingly demanding social media functionality in business software. The OEM program provides an option for software vendors to offer this capability without building it themselves, helping to retain customers and drive new revenues.

1. twitter
Until recently your Customers were saying:
“We aren’t worrying about social.”
But now with 1B users on Facebook, Twitter and other platforms they’re saying:
The BuzzientTM OEM Program is “We NEED social, what are YOU doing about it in YOUR apps?”
designed for companies who need
Your challenge isn’t simply monitoring social media, It’s integrating and making
to deliver an embedded social
layer within their software
it useful within your existing applications, because that drives value. Just like
applications for social content you probably did with channels such as email and web.
harvesting, integration,
presentation and action.
Monitoring is not enough. Your
customers need actionability.
They will be able to respond to
social media posts from within
your application.
In the same way communication channels have evolved from letters → phone
→ email → web, social is quickly becoming a must-have for your customers.
Users of your software should not have to run separate applications for collecting
and responding to social content. No alt-tab or swiveling their chair to “social” apps.
It’s another channel your software can address and deliver transparently.
Buzzient enables you to embed social integration and action into your applications
instead of spending your resources and dollars to develop it from scratch.
© 2012 Buzzient, Inc.

2. Buzzient harvests, integrates and enables action on social media content directly within
enterprise applications. Users continue with their same familiar apps, but can now
leverage the social channel.
Your customers will benefit from social engagement within their systems-of-record (your
software), which preserves their investment in your applications
Transparently embedding the social channel within existing apps enables users to provide
better customer service, uncover more leads, enhance loyalty and more.
Buzzient provides the flexibility for
you to integrate by dropping
screens into iFrames or using the
Embed Social Media Integration and Action
Buzzient Open API.
Treat Social as an additional Channel in your New and Existing Apps to:
• Preserve your customer base – Don’t let them churn to other apps that claim to have social.
• Increase Customer Satisfaction – Give your customers social capability within their familiar apps.
• Drive Increased Revenues – Embed a social layer across your different versions and new applications as a sales
differentiator.
Software vendors with more than
one application can use Buzzient
as the embedded layer in all of
them. Your customers will benefit
by gaining visibility into social
action across, and from, your
multiple apps.
© 2012 Buzzient, Inc.

3. The Buzzient OEM Program is ideal for:
Embed Content:
• Companies that develop applications such as
CRM, ERP, Contact Center, etc. who want to
deliver more customer value by embedding a
social integration and action layer.
• Companies that develop applications that address
use cases such as customer service, lead
Continue keeping your customers generation, supply chain monitoring, etc. that
in the fold by enhancing your need to leverage the social channel.
existing applications with a social • Companies with customers asking for social
layer. content and action embedded within your software
instead of losing efficiency and consolidated
history by having to use separate, disconnected
social apps.
• Companies who want the consistency of a single
social layer across multiple apps requiring social
Users want to continue using what content and action. Embed Engagement Actions:
they’re familiar with. Running
separate applications just for Buzzient OEM Value
social means they lose efficiency • Keep your valuable development resources
and risk maintaining interaction focused on your software assets instead of
history. building and maintaining a social layer.
• Multiple options for bringing social media content
and action into your application.
Embed Automatic Actions:
o Use the Buzzient Open API (JSON or XML)
to leverage your app look-and-feel, and/or
o Embed Buzzient screens into iFrames in
your application
• Embedded engagement capability means your
customers can respond to posts via Twitter,
Facebook, etc. from within your application. No
alt-tab to a different app.
• Pre-built harvesters for Twitter, Facebook, RSS,
YouTube and more means you do not have to rely
on third party data aggregators.
• Flexibility to run and/or deliver Buzzient to your
customers in a SaaS, hosted, hybrid or on-
premises model.
© 2012 Buzzient, Inc.

4. Buzzient OEM Program Steps System Requirements (not applicable for the hosted
1. Initial discussion and assessment. Technology Assessment):
2a. Technology Introduction • Buzzient is a Linux-MySQL-Python stack.
• Online self-service/self-paced overview and intro o Each installation must download its own
to Buzzient. open source packages (download/install
2b. Business Terms / Pricing Session scripts included in the OEM Kit)
• Discussion with the Buzzient Partner team • Typical production Buzzient deployments will utilize
Use an embedded social layer as
covering terms of the OEM Program and pricing, separate servers, however all tiers can run on fewer
a sales differentiator and as added
distribution and resale parameters. (or a single) server.
value to expand your footprint in
2c. Technology Assessment Period o Web
your existing customer base.
• 14-day period to evaluate Buzzient as an OEM o Harvesting and Processing
product. o Database
• The Buzzient evaluation system will be hosted at • Detailed system requirements will be found in the
Amazon EC2. OEM Installation Guide.
3. Buzzient OEM Program Agreement signed
The Program Includes:
There is no need to de-focus your
• Buzzient OEM version for installation in your
product roadmap to build social
environment
content harvesting, integration and
• Right to distribute that OEM version to your
action from scratch. Keep your
customers per terms of the agreement
development focus on what you do
• Documentation
best.
• Educational materials
• Sales and marketing materials
© 2012 Buzzient, Inc.

5. Why become a Buzzient OEM? To Get Started
• Buzzient is the only product that specializes in To inquire about the Buzzient OEM Program contact us at
integrating social content and action into enterprise partners@buzzient.com
applications.
• You have the flexibility to deploy Buzzient in a For more information about Buzzient and our products
hosted or on-premises model. Pick whichever is please visit www.buzzient.com.
”We aren’t worrying about social.” best for you and your customers.
• Choose the integration method that suits you.
Embed Buzzient screens into your application
and/or use the Buzzient Open API and your own
toolset to bring content and action into your app’s
user experience.
“We NEED social, what are YOU • The Buzzient OEM Program reduces your time to
doing about it in YOUR apps?” market and development cost in delivering a social
media solution in your application stack.
About Buzzient
Buzzient uses patented technology to automatically
collect information from social media sources, analyze the
content based on customer specifications, then turn this
social media data into actionable information through
integration with applications such as CRM and contact
center software.
The Buzzient solution gives customers everything they
need to leverage existing sales and customer support
processes in the world of social media. The company is
based in Boston’s Innovation District.
For more information please visit: www.buzzient.com or
email: partners@buzzient.com
© 2012 Buzzient, Inc.