1. Poster research
By Alex Bird

2. American beauty:
1999
Director: Sam Mendes
Starring: Kevin Spacey, Annette
Benin, Thora Birch.

3. American Beauty revolves around a man's fantasies and this is shown with the
evocative image of a female's skin. The typography is bold but carries the
tagline "...look closer". This tagline hints at what is to come in the plot of
the film as it's a bold signal of the surrealism throughout. What I like about
this poster is that it's so simple yet so effective at portraying subtle hints.
It's a powerful poster, that while revealing a plot line, also hints and
intrigues the viewer into a potential sub plot or something that needs to be
worked out.

4. Ghostbusters:
1984
Director; Ivan Reitman
Starring: Bill Murray, Dan
Aykroyd, Sigourney
Weaver

5. Perhaps one of the most iconic posters of all time. The original 'Ghostbusters'
poster was the ultimate tease in that it had no credits, no date, no cast or director,
nothing. Furthermore, the plot left much to be desired as audiences had so many
questions, "why do we need saving?" , "why would ghosts be a threat?" "who's in
it?", "why should I care?". The logo became an instant hit and everyone now knows
the 'Ghostbusters' symbol, the sign of great marketing. This is such an effective
poster, and while I would love to take elements from this, I feel the poster is a little
too minimalistic and would certainly need some text. However, as a teaser poster it
is perfect in that it captivates whoever looks at it with a sense of mystery.

6. Jaws:
1975
Director: Steven Spielberg
Starring: Roy Schneider,
Robert Shaw, Richard
Dreyfuss.

7. Another iconic poster, but with a different aim. When The poster for 'Jaws' came out,
it said everything that you needed to know. The great white shark with it's teeth bared
looks terrifying combined with the vulnerability of the swimmer on the surface. As
people, we can relate to this fear and so automatically the poster becomes very
powerful in playing with people's fears. The 'fascination with the abomination' is what
is played with here and draws people in with it's promise of scaring in a very realistic
manner. The typography is also well incorporated, the hook on the 'J' emphasises it's
theme of being at sea. All these elements are things I would like to incorporate into
our poster, the playing on a relatable aspect of people's lives and the clever use of a
font to portray out theme clearly.

8. Stagecoach:
1939
Director: John Ford
Starring: John Wayne

9. Stagecoach surrounds 9 strangers sharing a stagecoach on a gripping journey
through apache land. The story focuses on 9 characters and gives them all
development with equal time on screen. As a result, the poster focuses on the story
rather than individual characters which is portrayed by the horses faces and steep
slope. In addition, the location of monument valley is captures with the orange light
on the mountains and dark blue twilight of the foreground.

10. The Dar Knight Rises:
2012
Director: Christopher
Nolan
Starring: Christian
Bale, Anne Hathaway,
Tom Hardy, Michael
Caine, Marion
Cotillard …

11. Group poster promotion
The Dark Knight Rises had a massive advertising budget. Part of the campaign was to
release a lot of individual poster with the title of the film taking a back seat and
focusing on the individual stars. It almost encourages people to ‘collect’ the posters to
see who can ‘see’ them all. The posters themselves are dark with rain
splashes, representing the darker tone of the film and the key characters at the
‘centre’ of the chaos.