TBEX North America 2018 presentation on Facebook tactics for travel bloggers, from Eden Rudin.

1. FACEBOOK
TRICKS
W H AT I S W O R K I N G I N L AT E 2 0 1 8
E D E N R U D I N
T H E S O C I A L G A R D E N . N E T
H O M E O F T H E S O C I A L M E D I A M A N A G E R A C A D E M Y

2. • I Facebook and the impact it can have for
business owners of almost any type.
• I’m not a blogger but…I am a full time traveler, so I
see what you are doing, or in the case of Facebook,
not doing
• I’ve been creating an income as a SMM since 2010
• My reputation and integrity have allowed me to
work with 100’s of businesses over the years, some
clients as long as 4+ years!

3. PUMP UP YOUR PAGE LIKES

4. 238
918

5. FACEBOOK WANTS
YOU TO KEEP
PEOPLE ON
FACEBOOK

6. FACEBOOK MAKES IT EASY TO
GIVE IT WHAT THEY LOVE

7. REPURPOSE YOUR PHOTOS

8. HOVER NEXT TO
NAME FOR ARROW
TO PREVIE W THE
MUSIC BEFORE
SELECTING IT
DON’T FORGET THE DESCRIPTION

9. BREAK THE INSTAGRAM
AUTO-POST
BUT DON’T START FROM SCRATCH GIVE
FACEBOOK MORE OF WHAT IT LOVES

10. WHAT POSTS ARE WORKING
RIGHT NOW TO GET YOU EYEBALLS?
THIS OR THAT?
BEHIND THE SCENES
STOP WITH THE FANCY – GET REAL!!

11. REPURPOSE EVERY 90 DAYS OR SO
YOUR PAGE ALWAYS HAS NEW
FOLLOWERS IF YOU IMPLEMENT
WHAT YOU HAVE LEARNED
PUBLISHING TOOLS
COPY AND PASTE AND MAKE A NEW POST

12. DON’T FORGET TO ENGAGE!

13. WORDS TO AVOID & SOME OPTIONS
Like us - Like this - Comment - Share - Sign up - Tag - Tag a friend - Reply
Know someone who (wants/needs/loves/etc)
Could this be you? Bet this is you? Is this you?
Your thoughts? What do you think?
Who has this? - Put this on your wall so you don’t forget this. - pin for later - bookmark for
later - this is going on my wall so I don’t forget it.
#ad - #Sponsored - #spon - Sponsored - AD - affiliate
Clicking on the link gives us some pennies and helps keep the coffee pot filled
Brought to you by - In partnership with
They are giving us perk for spreading the word - we are working with - in collaboration
with - teaming up with–
note: your participation helps keep our page afloat - they are supporting my xyz habit
(coffee, travel, vacation, etc). - Mutual support between

14. Q&A
E D E N R U D I N
T H E S O C I A L G A R D E N . N E T
H O M E O F T H E S O C I A L M E D I A M A N A G E R A C A D E M Y