2. Takeaways for to-day
• Discover at least 1 tool you can start using today
• Learn some simple tips that you can
implement immediately to grow traffic or
increase conversions
• Hopefully have had a few giggles
along the way
5. Be Organized & Consistent
Editorial Calendar for Your Blog
• Plan out general topics
• Outline your post ideas
• Schedule the posts in the calendar
• Implement a review process
6. Plan your Ideas
Organize your thoughts
and brainstorm ideas
Think about general
topics as well as specific
post ideas
www.betaout.com
18. Optimization Process
1. Check popularity of keywords
2. Check Google listing - who’s on top
3. Write content
4. Optimize content
RESULT = Appear higher in search results
27. Generating Conversions
Conversion: Any action undertaken by a user on your site
that you deem to be valuable
• Email subscribers
• Ad clickers
• Buyers – products / services
31. Email Subscribers
Tips for Increasing
• Social Proof
• Location and number of subscription boxes
• Incentives to subscribe
• Colors and Words
• Be Pushy!
35. Product Sales
• Sell eBooks, Guides, Services
• End to end sale directly on your site
• Lead Converter to attract them with an offer
• Sell through your email subscribers
37. Monitor
Know what is working
• Analyze what is getting traffic and optimize
• What traffic sources are converting?
• Who is referring you traffic?
• What is your bounce rate and how to improve it
44. Key Actions!
• Follow the process for optimizing your content
• Use relevant tools
• Be as organized as possible!
45. Social Media Tools Guide..
Download a free copy..
www.razorsocial.com/tbex
Hinweis der Redaktion
May not discover gold at end of rainbow but we’ll discover a tool or two..
Social media is broad so this is what we are going to focus on. Tools related to Social Media, converting visitors that come from social media and tools to monitor results.