How to Build Your Brand with Google Hangouts- Eduardo Perez

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How to Build Your Brand with Google Hangouts- Eduardo Perez

Technologie Business

Video is king

You know you have to do video

Video is king

Re-think video
• Low cost video: digital consumer cams
• Screencasting: recording the PC screen
• Vine: 6 secs video + GIFs
• Google Hangouts on Air: Live video
broadcasting

Google Hangouts vs. Google
Hangouts on Air (HoAs)
• Google Hangouts are private
• HoAs are public, recorded and
broadcasted live in Youtube
• Google Events on Air are NOT HoAs

HoAs - Advantages
• Reuse your content
• Create expectation
• Engage your followers and make them
part of your project

First we start creating a channel

Let's do it LIVE !

Let's do it LIVE !

Let's do it LIVE !

THANK YOU
Eduardo Perez - @hombrelobo
hombrelobo.com
rethink-video.com
hombrelobo@hombrelobo.com

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Keynote 2: APIs in 2030: The Risk of Technological Sleepwalk Paolo Malinverno, Growth Advisor - The Business of Technology Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

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The action of the next cyber saga takes place in the mystical lands of the Asia-Pacific region, where the main characters began their digital activities in the middle of 2021 and qualitatively strengthened it in 2022. Corporate espionage, document theft, audio recordings, and data leaks from messaging platforms were all a matter of one day for Dark Pink. Their geographical focus may have started in the Asia-Pacific region, but their ambitions knew no bounds, targeting a European government ministry in a bold move to expand their portfolio. Their victim profile was as diverse as a UN meeting, targeting military organizations, government agencies, and even a religious organization. Because discrimination is not a fashionable agenda. In the world of cybercrime, they serve as a reminder that sometimes the most serious threats come in the most unassuming packages with a pink bow.

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Tracing the root cause of a performance issue requires a lot of patience, experience, and focus. It’s so hard that we sometimes attempt to guess by trying out tentative fixes, but that usually results in frustration, messy code, and a considerable waste of time and money. This talk explains how to correctly zoom in on a performance bottleneck using three levels of profiling: distributed tracing, metrics, and method profiling. After we learn to read the JVM profiler output as a flame graph, we explore a series of bottlenecks typical for backend systems, like connection/thread pool starvation, invisible aspects, blocking code, hot CPU methods, lock contention, and Virtual Thread pinning, and we learn to trace them even if they occur in library code you are not familiar with. Attend this talk and prepare for the performance issues that will eventually hit any successful system. About authorWith two decades of experience, Victor is a Java Champion working as a trainer for top companies in Europe. Five thousands developers in 120 companies attended his workshops, so he gets to debate every week the challenges that various projects struggle with. In return, Victor summarizes key points from these workshops in conference talks and online meetups for the European Software Crafters, the world’s largest developer community around architecture, refactoring, and testing. Discover how Victor can help you on victorrentea.ro : company training catalog, consultancy and YouTube playlists.

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Angeliki Cooney has spent over twenty years at the forefront of the life sciences industry, working out of Wynantskill, NY. She is highly regarded for her dedication to advancing the development and accessibility of innovative treatments for chronic diseases, rare disorders, and cancer. Her professional journey has centered on strategic consulting for biopharmaceutical companies, facilitating digital transformation, enhancing omnichannel engagement, and refining strategic commercial practices. Angeliki's innovative contributions include pioneering several software-as-a-service (SaaS) products for the life sciences sector, earning her three patents. As the Senior Vice President of Life Sciences at Avenga, Angeliki orchestrated the firm's strategic entry into the U.S. market. Avenga, a renowned digital engineering and consulting firm, partners with significant entities in the pharmaceutical and biotechnology fields. Her leadership was instrumental in expanding Avenga's client base and establishing its presence in the competitive U.S. market.

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How to Build Your Brand with Google Hangouts- Eduardo Perez

1. How to Build Your Brand with Google Hangouts Eduardo Perez @hombrelobo

2. Video is king

3. You know you have to do video

4. Video is king

5. Re-think video • Low cost video: digital consumer cams • Screencasting: recording the PC screen • Vine: 6 secs video + GIFs • Google Hangouts on Air: Live video broadcasting

6. Google Hangouts vs. Google Hangouts on Air (HoAs) • Google Hangouts are private • HoAs are public, recorded and broadcasted live in Youtube • Google Events on Air are NOT HoAs

7. Google Hangouts on Air • Zero cost: you need a webcam and a PC • Broadcasts are recorded by default • Live video engages and expands your brand

8. HoAs - Advantages • Reuse your content • Create expectation • Engage your followers and make them part of your project

9.

10. First we start creating a channel

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16.

17.

18.

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20.

21. Let's do it LIVE !

22. Let's do it LIVE !

23. Let's do it LIVE !

24. THANK YOU Eduardo Perez - @hombrelobo hombrelobo.com rethink-video.com hombrelobo@hombrelobo.com