How to Build and Market to Your Email List- Kerwin McKenzie & Corey Taratuta

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How to Build and Market to Your Email List- Kerwin McKenzie & Corey Taratuta

Technologie Business

How to Build and Market
to Your Email List

Kerwin McKenzie
Corey Taratuta

Kerwin McKenzie
www.KerwinMcKenzie.com
www.TravelBlogger101.com
@mskonfa1990

Corey Taratuta
www.IrishFireside.com
www.IrelandTravelKit.com
@coreytaratuta

@irishfireside

EMAIL
MARKETING

VS

SPAM

What is email marketing?
Electronic mail users give you permission
to send them your content on a regular basis or as you see fit.
You can track and analyze users behaviors.

Your list
supports all
your online
endeavors

Build Community

?

If your email marketing
efforts achieve one thing,
what would you want it be?

Set expectations
FREQUENCY

VALUE

RESOURCES

STOP

Getting started
You can’t just use the blind
carbon copy (bcc) field in
your regular email.

What service will you use?

free options

affordable options

pro services

Anatomy of opt-in emails

Sign up
form

Confirmation
email

Welcome
email

Timely
email
messages

How to sign up, set up, and send out in ten minutes...

STOP

Before you hit send
Proofread
Open in mobile
Send a test
Think about timing

Evaluate Your Campaign

opens

clicks

unsubscribes

action

Opens

Clicks

Unsubscribes

Call to Action

Help your list grow
• Integration
• Incentives
• Exclusive Content
• Non-Internet Resources
• Collaboration

Action Steps

Kerwin McKenzie
@mskonfa1990

Corey Taratuta
@coreytaratuta

@irishfireside

www.IrishFireside.com/TBEX

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TBEX BUSINESS, Michael Collins loves to travel. That’s why he works in the travel industry. It’s as simple as that. Michael started out in the travel industry as a travel publisher with Backpacker, Abroad and Irish Business Traveller magazines. In 2006 he started TravelMedia.ie, a specialist travel PR and trade representation company, working with airlines, tour operators, travel agents, hoteliers and tourist boards, assisting them with all their travel media needs, from media buying, social media, PR, SEO and strategy.

TBEX Europe 2016, How to Trend on Twitter, Michael Collins

TBEX Europe 2016, How to Trend on Twitter, Michael Collins

TBEX Europe 2016, How to Trend on Twitter, Michael Collins

COMMUNITY, Larissa loves Entrepreneurship and Travel, and is happiest when the two coincide. A former CEO of two life science startups, she and her husband began traveling full-time in 2011. They parlayed their award-winning blog, “Changes in Longitude,” into a weekly travel column in the Philadelphia Inquirer and Philly.com, as well as a book deal showcasing the historic sights in their hometown. She continues to evaluate startup companies for venture capitalists and judge business plan competitions. When she needs a break from constant travel, Larissa teaches startup strategies for Drexel University’s Close School of Entrepreneurship.

TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa Milne

TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa Milne

TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa Milne

Robert van der Veen is a Research Fellow in the Marketing Department at Oxford Brookes University. He has a long-standing interest in studying tourist behaviour for destination marketing and satisfaction index modelling. He is keen to enhance the exchange between theory and practice in the field of tourism. His work in understanding leisure travellers has been supported by various research grants and has been published in leading academic journals (Annals of Tourism Research, Journal of Travel Research and Journal of Travel & Tourism Marketing).

TBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der Veen

TBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der Veen

TBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der Veen

COMMERCE, INTERMEDIATE, Tim Leffel is an award-winning writer who has been blogging continuously since 2003 with his Cheapest Destinations blog. He has published the narrative online magazine Perceptive Travel since 2006. He is the author of the books A Better Life for Half the Price, The World’s Cheapest Destinations, and Travel Writing 2.0: Earning money from your travels in the new media landscape (now in its 2nd edition)

TBEX Europe 2016, How to Profit From Producing Offspring, Tim Leffel

TBEX Europe 2016, How to Profit From Producing Offspring, Tim Leffel

TBEX Europe 2016, How to Profit From Producing Offspring, Tim Leffel

KEYNOTE, Award-winning writer and photographer Lola Akinmade Åkersröm, based in Stockholm, has photographed from roughly 60 countries for various publications. Her photography is represented by National Geographic Creative.Her work has appeared in National Geographic Traveller, BBC, CNN, The Guardian, amongst other high profile publications. She is the editor-in-chief of Slow Travel Stockholm which implores traveler to experience Stockholm on a deeper level at a slower pace.She is also a founding member of the Nordic Travel Bloggers (NordicTB) collective which brings together top professional travel influencers and digital storytellers in the Nordic countries of Sweden, Finland, Norway, Denmark, and Iceland.

TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

COMMUNITY, Shawn Smith (The Mobile Pro) is the author of the ground-breaking ebook and video training course, “5 Ways to Record Podcast Interviews with an iPhone”. He’s spoken at many conferences as the leading authority on Mobile Podcasting. Since 1994, Shawn has flown over 850,000 miles as a musician, speaker, and mobile technology expert at TheMobilePro.net. Shawn and his wife have also hosted over 1,400 missionaries on their annual mission trips to Guatemala. Shawn is passionate about equipping, training, and inspiring entrepreneurs to create pro-quality content from anywhere in the world. Shawn lives with his lovely wife in South FL.

TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn Smith

TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn Smith

TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn Smith

Intermediate, TBEX Business, Jessica has been blogging for 15 years. A lawyer in a previous life, she used her online expertise to start a second career in digital marketing, specializing in working with influencers. She started the innovative Homemaker Program at Wayfair.com. She is now at CJ where she helps brands and influencers build successful relationships through affiliate marketing. She still writes on her blog, Don’t Mind the Mess, and her writing has been featured on many sites, including The Toast and Book Riot. She lives in Boston with her 2 children.

TBEX North America 2016; Keys to Successful Blogger Outreach, Jessica Woodbury

TBEX North America 2016; Keys to Successful Blogger Outreach, Jessica Woodbury

TBEX North America 2016; Keys to Successful Blogger Outreach, Jessica Woodbury

INTERMEDIATE, TBEX BUSINESS, Sara is Managing Director of BVK, a top 25 independent advertising and marketing agency. She is lifelong student of human behavior and motivation, which is what makes her such an effective leader of earned media and integrated content strategy. Sara excels at planning and executing integrated brand content. Many organizations and universities have enlisted her for her knowledge of social media, content strategy and the psychology of marketing. On top of a psychology degree from the University of Wisconsin–Madison, she has completed executive education programs in Business Marketing Strategy at Harvard and Integrated Marketing Communications at Kellogg.

TBEX North America 2016; Secrets of Travel Content, Sara Meaney

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TBEX Asia 2016, Writing Expert Hotel Reviews, Jennifer Dombrowski

TBEX Asia 2016, Writing Expert Hotel Reviews, Jennifer Dombrowski

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TBEX Asia 2016, Whats the Story, Blogging Beyond Top 10 List, Bill Fink

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TBEX Asia 2016 Making Better Architectural Photographs, Ajay Sood

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TBEX Europe 2016, Assess Content Needs Throughout the Consumer Sales Funnel, ...

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TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...

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TBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der Veen

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TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn Smith

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Discover the innovative features and strategic vision that keep WSO2 an industry leader. Explore the exciting 2024 roadmap of WSO2 API management, showcasing innovations, unified APIM/APK control plane, natural language API interaction, and cloud native agility. Discover how open source solutions, microservices architecture, and cloud native technologies unlock seamless API management in today's dynamic landscapes. Leave with a clear blueprint to revolutionize your API journey and achieve industry success!

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Corporate and higher education. Two industries that, in the past, have had a clear divide with very little crossover. The difference in goals, learning styles and objectives paved the way for differing learning technologies platforms to evolve. Now, those stark lines are blurring as both sides are discovering they have content that’s relevant to the other. Join Tammy Rutherford as she walks through the pros and cons of corporate and higher ed collaborating. And the challenges of these different technology platforms working together for a brighter future.

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In this keynote, Asanka Abeysinghe, CTO,WSO2 will explore the shift towards platformless technology ecosystems and their importance in driving digital adaptability and innovation. We will discuss strategies for leveraging decentralized architectures and integrating diverse technologies, with a focus on building resilient, flexible, and future-ready IT infrastructures. We will also highlight WSO2's roadmap, emphasizing our commitment to supporting this transformative journey with our evolving product suite.

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Dubai, known for its towering skyscrapers, luxurious lifestyle, and relentless pursuit of innovation, often finds itself in the global spotlight. However, amidst the glitz and glamour, the emirate faces its own set of challenges, including the occasional threat of flooding. In recent years, Dubai has experienced sporadic but significant floods, disrupting normalcy and posing unique challenges to its infrastructure. Among the critical nodes in this bustling metropolis is the Dubai International Airport, a vital hub connecting the world. This article delves into the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.

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Retrieval augmented generation (RAG) is the most popular style of large language model application to emerge from 2023. The most basic style of RAG works by vectorizing your data and injecting it into a vector database like Milvus for retrieval to augment the text output generated by an LLM. This is just the beginning. One of the ways that we can extend RAG, and extend AI, is through multilingual use cases. Typical RAG is done in English using embedding models that are trained in English. In this talk, we’ll explore how RAG could work in languages other than English. We’ll explore French, Chinese, and Polish.

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Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

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When you’re building (micro)services, you have lots of framework options. Spring Boot is no doubt a popular choice. But there’s more! Take Quarkus, a framework that’s considered the rising star for Kubernetes-native Java. It always depends on what's best for your situation, but how to choose the best solution if you're comparing 2 frameworks? Both Spring Boot and Quarkus have their positives and negatives. Let us compare the two by live coding a couple of common use cases in Spring Boot and Quarkus. After this talk, you’ll be ready to get started with Quarkus yourself, and know when to select Quarkus or Spring Boot.

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How to Build and Market to Your Email List- Kerwin McKenzie & Corey Taratuta

1. How to Build and Market to Your Email List Kerwin McKenzie Corey Taratuta

2. Kerwin McKenzie www.KerwinMcKenzie.com www.TravelBlogger101.com @mskonfa1990 Corey Taratuta www.IrishFireside.com www.IrelandTravelKit.com @coreytaratuta @irishfireside

3. EMAIL MARKETING VS SPAM

4. What is email marketing? Electronic mail users give you permission to send them your content on a regular basis or as you see fit. You can track and analyze users behaviors.

5. Your list supports all your online endeavors

6. Build Community

7. Build Community Reinforce Brand

8. Build Community Reinforce Brand Deliver Value

9. Build Community Reinforce Brand Deliver Value Communicate with Audience

10. Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers

11. Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers Market Products

12. Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers Market Products Share Ideas

13. ? If your email marketing efforts achieve one thing, what would you want it be?

14. Before you begin... Determine your mission Content Delivery Brand Awareness Monetization Product/Project Launch

15. Set expectations FREQUENCY VALUE RESOURCES

16. STOP Getting started You can’t just use the blind carbon copy (bcc) field in your regular email.

17. What service will you use? free options affordable options pro services

18. Anatomy of opt-in emails Sign up form Confirmation email Welcome email Timely email messages

19. How to sign up, set up, and send out in ten minutes...

20. STOP Before you hit send Proofread Open in mobile Send a test Think about timing

21. Evaluate Your Campaign opens clicks unsubscribes action

24. Unsubscribes

25. Call to Action

26. Help your list grow • Integration • Incentives • Exclusive Content • Non-Internet Resources • Collaboration

27. Action Steps

28. Kerwin McKenzie @mskonfa1990 Corey Taratuta @coreytaratuta @irishfireside www.IrishFireside.com/TBEX

Hinweis der Redaktion

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