How to Build and Market
to Your Email List

Kerwin McKenzie
Corey Taratuta
Kerwin McKenzie
www.KerwinMcKenzie.com
www.TravelBlogger101.com
@mskonfa1990

Corey Taratuta
www.IrishFireside.com
www.Ire...
EMAIL
MARKETING

VS

SPAM
What is email marketing?
Electronic mail users give you permission
to send them your content on a regular basis or as you ...
Your list
supports all
your online
endeavors
Build Community
Build Community
Reinforce Brand
Build Community
Reinforce Brand
Deliver Value
Build Community
Reinforce Brand
Deliver Value
Communicate with Audience
Build Community
Reinforce Brand
Deliver Value
Communicate with Audience
Survey Readers
Build Community
Reinforce Brand
Deliver Value
Communicate with Audience
Survey Readers
Market Products
Build Community
Reinforce Brand
Deliver Value
Communicate with Audience
Survey Readers
Market Products
Share Ideas
?

If your email marketing
efforts achieve one thing,
what would you want it be?
Before you begin...

Determine your mission
Content Delivery

Brand Awareness

Monetization

Product/Project Launch
Set expectations
FREQUENCY

VALUE

RESOURCES
STOP

Getting started
You can’t just use the blind
carbon copy (bcc) field in
your regular email.
What service will you use?

free options

affordable options

pro services
Anatomy of opt-in emails

Sign up
form

Confirmation
email

Welcome
email

Timely
email
messages
How to sign up, set up, and send out in ten minutes...
STOP

Before you hit send
Proofread
Open in mobile
Send a test
Think about timing
Evaluate Your Campaign

opens

clicks

unsubscribes

action
Opens
Clicks
Unsubscribes
Call to Action
Help your list grow
• Integration
• Incentives
• Exclusive Content
• Non-Internet Resources
• Collaboration
Action Steps
Kerwin McKenzie
@mskonfa1990

Corey Taratuta
@coreytaratuta

@irishfireside

www.IrishFireside.com/TBEX
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How to Build and Market to Your Email List- Kerwin McKenzie & Corey Taratuta

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How to Build and Market to Your Email List- Kerwin McKenzie & Corey Taratuta

  1. 1. How to Build and Market to Your Email List Kerwin McKenzie Corey Taratuta
  2. 2. Kerwin McKenzie www.KerwinMcKenzie.com www.TravelBlogger101.com @mskonfa1990 Corey Taratuta www.IrishFireside.com www.IrelandTravelKit.com @coreytaratuta @irishfireside
  3. 3. EMAIL MARKETING VS SPAM
  4. 4. What is email marketing? Electronic mail users give you permission to send them your content on a regular basis or as you see fit. You can track and analyze users behaviors.
  5. 5. Your list supports all your online endeavors
  6. 6. Build Community
  7. 7. Build Community Reinforce Brand
  8. 8. Build Community Reinforce Brand Deliver Value
  9. 9. Build Community Reinforce Brand Deliver Value Communicate with Audience
  10. 10. Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers
  11. 11. Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers Market Products
  12. 12. Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers Market Products Share Ideas
  13. 13. ? If your email marketing efforts achieve one thing, what would you want it be?
  14. 14. Before you begin... Determine your mission Content Delivery Brand Awareness Monetization Product/Project Launch
  15. 15. Set expectations FREQUENCY VALUE RESOURCES
  16. 16. STOP Getting started You can’t just use the blind carbon copy (bcc) field in your regular email.
  17. 17. What service will you use? free options affordable options pro services
  18. 18. Anatomy of opt-in emails Sign up form Confirmation email Welcome email Timely email messages
  19. 19. How to sign up, set up, and send out in ten minutes...
  20. 20. STOP Before you hit send Proofread Open in mobile Send a test Think about timing
  21. 21. Evaluate Your Campaign opens clicks unsubscribes action
  22. 22. Opens
  23. 23. Clicks
  24. 24. Unsubscribes
  25. 25. Call to Action
  26. 26. Help your list grow • Integration • Incentives • Exclusive Content • Non-Internet Resources • Collaboration
  27. 27. Action Steps
  28. 28. Kerwin McKenzie @mskonfa1990 Corey Taratuta @coreytaratuta @irishfireside www.IrishFireside.com/TBEX

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