21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary
1. 21 Tool and Technology Tips
to Dramatically Grow Your
Following Online
Ian Cleary
2. What we’ll cover today
Getting more traffic to your website
Building your followers or fans
Optimizing conversion on your website
Analyzing the results
7. 3
Increase your Domain Authority
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• Guest Post on Blogs
• Reach out to other bloggers
• Write great content
• Link to other bloggers
8. 4
Find out what’s working for your
competitors
www.socialcrawlytics.com
9. 4
Find out what’s working for your
competitors
The wider the bar the
more shares
www.socialcrawlytics.com
10. 4
Find out what’s working for your
competitors
Click a column to sort the list so you can see
the most popular pages on each channel
www.socialcrawlytics.com
11. Write Content that is Optimized
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• Place your
keywords in
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Page Title
Page Description
Page Name
Heading 1
First 100 words
of body text
THINK YOU HAVE TO CREATE A SCHEDULE FOR IT TO RUN. I DON’T KNOW IF MINE IS WORKING AS I CAN’T SEE A REPORT AND NOTHING HAPPENS ON SCREENwww.socialcrawlytics.com
www.socialcrawlytics.com – CAN’T GET REPORT TO RUN SO CAN’T RETAKE THIS SCREENSHOT
SHOULD WE SHOW THE MANAGE SOURCES OR THE SHARE OPTION???
Hootsuite is a great tool for tracking relationships with the influencers. Isolate out the influencers in to a separate stream so you can monitor and interact.
You can do this by creating a list of the influencers in Twitter and then creating a stream in Hootsuite based on this Twitter list
Organise your influencers in to a group so you can keep track of their posts
We’ll go through these tools quickly.
Set up a trigger event and an action. When the trigger happens the action kicks in.
Can add/discover new websites/opportunities, perform outreach by sending out standard emails (that can be personalised if you want)Automatically discovers and populates BuzzStream with contact information found on each websiteProvides some metrics so you have insights on the level of influence this site may have.