Senior Solutions Management Group is a company born to provide excellent customer service and satisfaction to the senior residents it is entrusted to care for, and the clients in which it is accountable to serve.
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SSMGRP Corporate Brochure 2011
1. W W W . S S M G R P . C O M
M A N A G E M E N T G R O U P
Making a difference in the
lives of those we care for.
O U R C A P A B I L I T I E S
ssmgrp.com | 3651 Peachtree Parkway, Ste E-351 | Suwanee, GA 30024-6009 | Telephone 678-341-1347
2. W W W . S S M G R P . C O M
O U R C A P A B I L I T I E S
M A N A G E M E N T G R O U P
At Senior Solutions
Making a difference in the Management Group, our
lives of those we care for. unique approach to senior
Our Company Culture and Philosophy housing management delivers
We recognize the variety of interests, abilities, and
needs of the elderly and are guided by a social products and services that
model which promotes involvement in activities of
provide our communities with
quality living at whatever level is possible or desired.
a commitment to quality
With a focus on assistance, our role is not to “do for,”
but to “assist with” each resident’s identified needs. senior care and results in an
This strategy promotes independence and dignity for
equitable return for our capital
our residents. Activity and service intensity are
determined by the motivation, abilities, and partners and investors.
functional limitations of a resident’s needs.
ssmgrp.com | 3651 Peachtree Parkway, Ste E-351 | Suwanee, GA 30024-6009 | Telephone 678-341-1347
3. W W W . S S M G R P . C O M
Senior Solutions Management Group
is dedicated to serving senior citizens.
O U R G O A L S
To be effective in today’s market,
we have developed three goals as
a senior housing service provider:
M A N A G E M E N T G R O U P
• We must provide proactive
Mission Statement senior healthcare
To provide assistance with the activities management
of daily living in a manner that promotes
• We must maintain an
independence and dignity in an ever appealing, attractive and
changing environment. inviting property
Our mission is fullfilled when our • We must have a focused
dedication to hospitality
residents, families and employees work in
and service
harmony to achieve the highest standard
of senior living.
Healthcare Property
M A N A G E M E N T G R O U P
Hospitality
ssmgrp.com | 3651 Peachtree Parkway, Ste E-351 | Suwanee, GA 30024-6009 | Telephone 678-341-1347
4. W W W . S S M G R P . C O M
We understand the market, financial, operational
and mission challenges of our industry.
Significant Experience and Knowledge
The principals have over 30 years combined O U R S T R E N G T H S
experience in hospitality and senior care
services. We have successfully worked with a • Knowledge of the Retirement
wide range and mix of Long Term Care (LTC)
Communities Market
facilities and communities throughout the United
States. • Credibility in the Industry
Since 1997 we have managed and cared for • A History of Accountability
senior citizens from coast to coast in markets in
Alabama, Arizona, California, Colorado, Florida, • A Significant Track Record of
Georgia, Illinois, Kansas, Louisiana, Minnesota, Successful Relationships
Nevada, New Hampshire, Tennessee, Texas,
Rhode Island, Virginia and Washington. We look forward to a chance to
work with your organization.
We have a vast and capable network of Please feel free to contact us with
resources, providers, vendors, home health any questions at 678-341-1347
agencies and specialists. Our tenured experience
includes the successful management of Senior
Independent, Assisted and Alzheimer’s living
across the United States.
ssmgrp.com | 3651 Peachtree Parkway, Ste E-351 | Suwanee, GA 30024-6009 | Telephone 678-341-1347
5. W W W . S S M G R P . C O M
We provide the skills and systems necessary to
be a competitive manager of senior housing services
within a defined 300 mile radius.
The Target Market • Within 50 miles of the defined radius reside
The defined 300-mile-radius is critical to another 9 metropolitan markets offering
potential growth and efficient management as a potential growth
regional operation. With the corporate office for • Each community can be reached within 5
SSMG located in Suwanee, GA our targeted hours by car or more quickly by low cost
radius provides the following advantages. regional passenger air carriers
• The defined radius strategy is a cost effective
• The defined radius provides the potential to regional management concept
operate in 9 states • Our regional suppliers and service providers
• Within the 9 state region are 16 available allow for faster delivery, discounted pricing,
metropolitan markets with another 30+ and lower inventories.
submarkets • A centralized accounting system allows
expedited processing with minimum
administrative labor.
Senior Solutions Management Group, LLC
A Defined Demographic Region of Operations
6. W W W . S S M G R P . C O M
M A N A G E M E N T G R O U P
Your Dedicated Service Team
Chris Sides | CEO – SSMG | csides@ssmgrp.com | 678--341-1374
Chris is responsible for directing the operations and logistics associated with pre-selling and
opening our communities as well as providing support functions on an on-going basis.
Area of Specialization: Strategic planning, operations, sales and marketing for Assisted Living
and Alzheimer’s care. Dining, Customer Service, Revenue Growth, NOI and ROI to the owner are
areas where Chris excels.
Professional Profile: Present - Chairman, Senior Solutions, LLC
Experience: Chris has over 20 years in the seniors’ housing and hospitality industry. Most
recently Chris served as Sr. VP of Operations for Horizon Bay Senior Communities based in
Tampa, Florida. Chris has successfully held many key titles including VP of Operations, Regional
Chief Operating Officer, Sr. VP of Dining Services, Corporate Director of Community Dining,
Director of Campus Dining Operations and Executive Chef. Chris has managed and directed
portfolios and communities in many areas of the United States including Alabama, Arizona,
California, Colorado, Florida, Georgia, Illinois, Kansas, Louisiana, Minnesota, New Hampshire,
Nevada, Tennessee, Texas, Rhode Island, Virginia, and Washington.
Education: Accounting, Computer Science – Central Piedmont Community College
The Culinary Institute of America
ssmgrp.com | 3651 Peachtree Parkway, Ste E-351 | Suwanee, GA 30024-6009 | Telephone 678-341-1347
7. W W W . S S M G R P . C O M
M A N A G E M E N T G R O U P
Your Dedicated Service Team
Todd Barker | President – SSMG | tbarker@ssmgrp.com | 478-396-9343
Todd is the point of contact for issues with our clients including, licensure, permitting,
information technologies and systems, reporting and database management.
Area of Specialization: Market and Financial Analysis, Architectural Planning,
Construction/Project Management, Pre-opening Sales and Marketing, and custom
proprietary software for resident billing management.
Professional Profile: Present – President and CEO Senior Solutions Real Estate Group
Experience: Todd has over 12 years experience in senior housing. After graduating
from UGA, Todd along with his family built their first assisted living facility in 1994.
Todd led this project, leading and managing all the start-up support including market
and financial analysis, financing, architectural planning, construction management and
pre-opening sales. Todd spent the next 7 years as owner/operator focusing on Human
Resources, State and Federal Regulatory Compliance and a successful expansion of the
community in 1999. It was during this time that Todd developed proprietary software
for care level management and revenue capture.
Education: BA, Hotel Restaurant Administration, University of Georgia
ssmgrp.com | 3651 Peachtree Parkway, Ste E-351 | Suwanee, GA 30024-6009 | Telephone 678-341-1347
8. W W W . S S M G R P . C O M
OU R C O M M U N I T I E S
M A N A G E M E N T G R O U P
O U R C A P A B I L I T I E S
ssmgrp.com | 3651 Peachtree Parkway, Ste E-351 | Suwanee, GA 30024-6009 | Telephone 678-341-1347
9. W W W . S S M G R P . C O M
Antebellum Grove
Warner Robins, Georgia
Antebellum Grove is an assisted living community in Warner Robins, Georgia with all
the comforts of home. We will exceed your expectations with our highly trained and
experienced staff that provides personal attention to each resident and takes the time
to make a difference in their lives.
Brantleys Assisted Living
Milledgeville, Georgia
Brantleys Assisted Living, located in Milledgeville, Georgia is a warm and inviting
residence that conforms to the needs and preferences of each resident. Our rooms are
cozy, our personal care services are designed to assist residents and provide them with
optimum health and well-being through intellectual and recreational activities that
make every day enjoyable and fulfilling.
Carriage House Inn
Shelbyville, Tennessee
Carriage House Inn, located in Shelbyville, Tennessee offers independent living,
assisted living, and memory care. We proudly and happily provide individualized
care—whether long-term assisted living or short-term help is needed
Jamestowne Assisted Living
Kingston, Tennessee
Jamestowne, an assisted living community, is designed for seniors who need some
level of assistance in order to experience an enriched and fulfilled life. The aim at
Jamestowne includes preserving the dignity, protecting the privacy, and personalizing
the services for each individual in our care.
River Oaks Place
Lenoir City, Tennessee
A unique, spacious and gracious environment. The site sits high atop the “old town”
of original Lenoir City and enjoys beautiful views of the Tellico Lake and Smoky
Mountains, yet is just minutes form the bustling Highway 321 corridor, new Ft. Sanders
Loudon County Medical Center, doctors offices, banking, shopping and dining.
River Oaks Place
Loudon, Tennessee
River Oaks Place, Loudon was originally constructed in 1939 as the Loudon County
Hospital and named after the legendary Loudon businessman and philanthropist, Col.
Charles H. Bacon. We purchased the three story brick building and have totally
renovated the property with 40 suites.
Lakewood Place
Loudon, Tennessee
Lakewood Place is our newest senior adult community and is located next door to
River Oaks Place in Loudon. We have thirty-four spacious assisted living units and an
activity center second to none. A wellness center and on-site physical therapy help our
residents maintain their independence and health. The expansive common areas,
dining room, and sunrooms are complemented by oversized private suites.
10. W W W . S S M G R P . C O M
The BBQ Doctor
The Power of the Pig
At the start of 2010 we began to look for a new way to
market. We strived to find something that was different,
would make for good discussion, and something that
would be memorable.
During one of our partner meetings Todd ask me “what
would you like to accomplish this year?” Without much
hesitation I simply said “I would like to compete on the
professional BBQ circuit.” Within several minutes we
had located a pit and come up with a plan to get more
information.
The pit was ordered, which took about 5 weeks to be
built, and during that time we decided there was no
better practice we could get than to cook for our
communities. We consulted our graphic designer who knew our company and business
well and he came up with our team name of The BBQ Doctor. During April and May we
cooked for open houses, health fairs and family gatherings at many of our communities. It
was obvious that what we had hit on was a common connection to BBQ. Many of our
residents and family members had stories to tell about family reunions, church barbeques,
raising hogs, good bacon, sausage, ribs, hams and of course butts.
We cooked ribs, Boston butts, chickens and brats. People just raved about the pork and
many times I can scarcely just get my foot in the door until someone asks if I brought the
pit. When are we going to have ribs again? When are we going to cook again? If we had
the time we could easily schedule an event a week.
Now that we have had some time and competed in several events I can tell that our BBQ is
so much better today than what we cooked just a few months ago. We have not scored “in
the money” yet but we have been in the top 10 or 5 of every contest we have competed.
We have our logo mounted nicely on either side of the pit and people ask us frequently
where the restaurant is. We tell them you can only get our BBQ at a Senior Solutions
community.
We have the inside story of The BBQ Doctor on our website and we have had more
feedback from that section then we ever expected. That pig is mighty powerful. It can
make for great conversation, fond memories and satisfy a big hunger. You can see our
products, pit and contest results by entering The BBQ Doctor in the search section of
FaceBook.
http://www.ssmgrp.com/the-race
11. W W W . S S M G R P . C O M
OUR R E SUM´ S
E
M A N A G E M E N T G R O U P
O U R C A P A B I L I T I E S
ssmgrp.com | 3651 Peachtree Parkway, Ste E-351 | Suwanee, GA 30024-6009 | Telephone 678-341-1347
12. Chris Sides July 2004 – Present
3651 Peachtree Parkway
Suite E-351 Founder and CEO Senior Solutions Management Group LLC,
Managing Director Gryphon Senior Living, LLC.
Suwanee, GA 30024
678-341-1347 • Senior Solutions Management Group (SSMG), LLC currently through lease back or third
party management agreements oversees 270 units (5 communities) of assisted living and
memory care continuum in Georgia, Alabama and Tennessee.
• Senior Solutions Management Group, LLC manages net revenues of approximately
$7,000,000.
• Gryphon Senior Living, LLC is a joint venture between SSMG and HI/Gryphon Realty
Capital of Chicago, Illinois. This group was formed to purchase senior communities in sub
metro markets with private equity from high net worth investors.
E X P E R I E N C E
July 2002 – July 2004
Horizon Bay Senior Communities – Senior Vice President of Operations
• As SVP of operations my team is responsible for the complete oversight of Horizon Bay,
specifically for the sales and census as well as the financial and operational success of the
company. Horizon Bay is comprised of 24 communities in 9 states with a unit capacity of
4205, specializing in campus operations that strive to provide continuums of care and
services with professional skill and management.
Net Operating Income
• Blended net operating income of $46.2M or 38.20%
• Net Operating Income up 7.4% in 2004 over same period of 2003.
Revenue Enhancement
• $121 million in total revenue
Community Service Fee capture 2003 to 2004 increased by 96.9%
• Ancillary “other” Revenue increased same period YTD 2003 – 2004 by 20.9%
• Functional Assessment leveling same store reflects a positive gain of 117.5%
Census Development
• Average blended company census maintained at 90%
• Total census grew in net by 5.97% from June 2003 through March of 2004
• Same store census increases equaled a 195% positive gain over prior quarter
Expense Control
• Non-Labor expenses down by 19.2% in 2004 same period to 2003
• Total controllable cost and expenses reflects a decrease of 2.4% to prior year
• Third party contracts to “in-house” decreasing maintenance cost by 8.7% over prior year
Training, Leadership Development and Financial Tools
• Developed and created a professional presentation for Selling Skills Seminar
• Created and implemented Sales Leadership Training for Executive Directors
• Responsible for all the complete budgeting of all Horizon Bay communities
May 2001 – June 2002
Horizon Bay Senior Communities – Vice President of Food Services
• With a capable team and a rigid work ethic as VP of Food Services we created a
comprehensive and economical food service program.
Development
• Developed and created over 600 signature recipes
• Order guides, shopping list and menu templates supporting the 5-week cycle
P A G E 1 • Developed (4) 6 week menu cycles in standard format
13. Chris Sides Implementation
3651 Peachtree Parkway • Developed trained and implemented comprehensive policies and procedures
Suite E-351 • Created pocket references and state specific emergency management guidelines
• 1500+ standardized recipes developed, tested, written and distributed
Suwanee, GA 30024
678-341-1347 Expense Control
• Overall savings of $1 million on total food service expenditures of $15 million in 2002
• National vendor contracts based on center of the plate margin of 3.5%
• Using real time spend down information and internet based ordering
Satisfaction
• Raised overall resident satisfaction in dining by 2 survey points
December 1999 – April 2001
Eden Care Assisted Living – Managing Director and Regional Chief Operating Officer
As managing director of Eden Care’s largest region and using extensive research we discovered a
viable niche for middle market assisted living. The region was comprised of 11 communities
situated in Florida, Alabama and Georgia (six in metro Atlanta). The total unit capacity of the
portfolio equaled 891 units.
Net Operating Income
Captured 26% in net operating income
Revenue Enhancement
Generated $11 million in revenue
Census Development
Managed and directed the sales and lease up programs at all communities in the region
December 1997 – November 1999
SunBridge Assisted Living – Regional Director of Operations
SunBridge Assisted Living was a high-end market concept developed with the affluent in mind.
My teams’ responsibilities included pre-opening sales, opening and post opening ramp up to
normal operating standards. Denver, Kansas City, Las Vegas, Atlanta, Minneapolis, Houston, San
Jose, and Seattle were the markets in which the communities were built and under our direction.
The total unit capacity equaled 875 apartments with a total real estate and build out value of $96
million.
Overall
• Pre-opened and lease up, over seeing completion and official opening of 6 of the 7
communities
• Directed operations and food service while overseeing the sales and census ramp and lease up
• Developed and implemented a “merchandising” program for SunBridge that effectively
highlighted the areas on the tour route that made each community personal and special
March 1986 – November 1997
ARAMARK – Director of Campus Services
ARAMARK is the largest provider of contract food and hospitality services in the world. My tenure
was as director of campus services for large colleges and universities in the Southeast. Areas of
responsibility included total financial and operational accountability as well as client maintenance
and development.
Facts
• Married with two children, 20 plus years of service and hospitality experience.
• References Available Upon Request
P A G E 2
14. Todd A. Barker July 2004 – Present
3651 Peachtree Parkway
Suite E-351 Founder and President Senior Solutions Management Group LLC
Senior Solutions Management Group (SSMG) LLC currently, through lease back or third party
Suwanee, Georgia 30024
management agreements, oversees 270 units (5 communities) of assisted living and memory care
678-694-7764 continuum in Georgia, Alabama, and Tennessee. Senior Solutions Management Group, LLC
manages net revenues of approximately $7,000,000.
E X P E R I E N C E
2001 – 2004
Business Broker, Commercial Real Estate
Over 20 years experience in land and farm sales in Central and South Georgia.
Expanded into commercial sales and business brokerage.
1993-2004
President and Owner Personal Care Homes Management, Inc.
Owned and operated an assisted living management company for eleven years.
Included company startup, construction of facilities, consulting for other companies
Assisted in the sale of other assisted living facilities
P R O F E S S I O N A L M E M B E R S H I P S
International Business Brokers Association
International organization that provides a standardization of business practices around the world.
Brokers have access to an array of educational opportunities including the CBI designation. It is
considered to be the highest certification in the industry.
Georgia Association of Business Brokers
State wide broker association over 40 different brokerage firms and over 80 total agents statewide.
Membership includes a multi-list management system for all member agents and brokers.
State of Georgia Real Estate Commission
Licensed real estate agent in the state of Georgia.
Education
• Bachelor of Science – Hotel and Restaurant Administration, 1993 University of Georgia
• Senior Business Analyst (SBA) Designation - Machinery and Equipment Analyst, 2003 Business
Evaluation Systems
• Certified Business Intermediary (CBI) Candidate, 2001 – Present International Business Brokers
• Annual Seminar Workshops, 2001 – Present Georgia Association of Business Brokers
C O M M U N I T Y I N V O L V E M E N T
City of Perry – Planning and Zoning Commission
Provides decisions on land matters including: rezoning requests, variance applications, land
development ordinances, and future land development plans.
Perry Junior League – Board of Directors
Provides oversight and operations management of Little League Baseball Association.
Perry Primary School – School Council
Provides oversight of school functions including budget reviews, test results, and school
performance evaluations.
P A G E 1