Unit 30 - LO4

1. Unit 30 - LO4 by Tariq Jamal
Centre Number: 64135
Candidate Number: 4069

2. Contents page
Slide Number Content
4 Introduction
5 Proposal
6 Examples of promoting
7 Production plan
8-9 Budget summary
10 Intended Target Audience
11 Lifestyle and spending power
12 Mood Board
13 Brand identity
14 Style
15 Magazine flat plan
16 Drafts
17 Masthead font styles
18 Plan for images
19 Magazine pages older versions
20 Changes
21 Magazine front cover and double page spread
22 Magazine front cover and DPS later issues

3. Contents page
Slide Number Content
23 Plan for the magazine
24 Evidence of doing the pitch
25 Conclusion

4. Introduction
• Hello, very nice to meet you Mr Crafts, my name is Tariq Jamal and I’m
here today to introduce my fabulous new music magazine which is
titled ‘Choral’. It’s a classic music magazine. I chose the name ‘Choral’
as it connotes the music written specifically for a group to perform
which is called chorus or choir. Therefore it’s linked to classical music
as orchestras are usually groups that sing together in classic music
events therefore they could be classified as choral.

5. Proposal
• The reason I chose classic music as a genre is the world’s oldest genre of music,
therefore I feel that it should keep on expanding and more people should know and
hear about it.
• The intentions of my magazine is to be a Market Leader in the genre as there aren’t
many famous classic music magazines.
• It’s going to compete with BBC Music Magazine as this magazine is the only market
leader classic music magazine there’s in the market.
• As I’m aiming to be a market leader in the market, I’m going to highly promote my
music magazine throughout media platforms. Such as Instagram, Facebook, Twitter. This
is because I want my magazine to be promoted as much as it can and be known to a lot
of people through social media as they’re popular websites.

6. Examples of promoting

7. Production plan
Launch Date: 1st December 2014. This is because it’s in winter and a lot of classic musical events
tend to happen in winter near Christmas time. Therefore I’d take the chance of producing my
magazine around in December so it can have adverts about classical musical events in January &
February and this would help to increase the popularity of my magazine to the target audience of
my music magazine. As there are a lot of classical musical events at winter, I can also have adverts
promoting my magazine during classical musical events (i.e. Opera events). For example having
posters of my magazine which would grab the attention of the target audience of my music
magazine who are attending that event.

8. Budget Summary

9. Budget Summary
• Promoting on Facebook - I’m going to create an advert for my page for people on
Facebook to see. When I create an advert from my Page, I can choose the
maximum amount I’d spend each day by clicking ‘Daily Budget’ option next to the
dropdown menu. Then I’ll see an estimated number of likes next to the amount of
money I’d pay per day. For example, $5.00 (£3.19) would get me an estimated 3-24
likes daily. The daily budget is the maximum amount I’d be willing to spend each
day to promote my page. For example, if I choose a $10 (£6.38) daily budget and
run my advert for 7 days, I will be charged up to $70 (£44.69).
• Source: http://en-gb.facebook.com/help/209213872548401/
• Advertising on TV: the national average cost on TV for a 30-second advert is
£227,500, for example I’d choose to advertise between the breaks of the
programme Downton Abbey on ‘ITV’ as it’s aimed at older and upper class people,
and that’s my target audience for my magazine.
• Source: http://www.ehow.co.uk/facts_5625807_average-cost-advertising-magazine_.html

10. Intended Target Audience
• My magazine would be focused on upper/middle class people which falls under the categories A & B in the
socio-economic needs.
• Higher/intermediate managerial, administrative or professional occupations.
• Based on secondary research 37% of the readership from A & B. Most of high/middle class people listen to
world classic music as it’s more relaxing and not as aggressive as other genres of music.
• They can afford these events.
• Adverts (Rolex, Pandora) are aimed at upper/middle class people who can afford these type of things.
• Hartley’s 7 subjectivities theory (age, gender).
• The secondary research showed that the target age for BBC music magazine is 41
• 56% are male while 44% are female.
• My magazine follows the same target audience and target gender for the BBC Music Magazine.
• Not a lot teenagers would be interested as they’d go for more of the rap/pop style of music.
• Adverts in the magazine aren’t focused on teenagers who are celebrities.
• The target gender is both male and female. Because the adverts in the magazine are equally balanced and
not just focused on specific gender, therefore this makes both male and female interested in the magazine.

11. Lifestyle and spending power
• Price is £3.99 for the copy monthly.
• BBC music magazine costs £4.99 for the copy monthly.
• £1 cheaper might encourage people to purchase my magazine.
• Might encourage the ‘C1’ (lower middle class) category to buy the magazine. My research shows
that 25% of readers of BBC music magazine are from C1.
• Cheaper magazine than BBC might encourage the people from that category (C1) to buy the copy of
my magazine more as £1 cheaper could matter to people from that category.
• Upper class people would stereotypically like to go listen Opera in the theatre or listen to London
Proms.
• Upper class people would be able to afford expensive designer clothes, for example: Ralph Lauren.
Also, you’d expect upper class people to wear tuxedo in most of their evenings out.
• They could afford expensive watches such as Rolex.

12. Mood Board

13. Brand identity
• Content page
• My magazine would contain interesting world classical music events/festivals that grab the attention of the reader
and make them go to it.
• I’m going to have my masthead on top of the magazine front cover as it’ll show exactly what the name of my
magazine to the consumer is.
• Social media – Facebook, Instagram, Twitter pages. Posts about the most recent news related to world classical
music.
• It updates every hour or if there’s a breaking news, to keep the people who follow it up to date.
• I’m also going to have social media links along with my music magazine’s website link at the bottom of the front
cover and at the bottom of the page of each feature (i.e. interview, educational, etc.).
• Social media websites will allow the reader of my magazine to go online and investigate what events and stories my
magazine have on social media.
• Having links to social media on the front cover of the magazine would also let the reader of my magazine know that
my magazine is available online on these therefore this would help to expand my magazine globally.

14. Style
• Black, white and grey
• Based on the research I made, the magazine had a lot of
black and white colour schemes in it to connote the genre
of the music which is classic. The black and white colours
connote that classic is still present these days as Tuxedos
are black and white and therefore this could relate back to
the main theme costume of the classic music events.
• The grey colour is also a mixture of white and black and
therefore it has element of classic musical theme in it. The
grey colour was also used as a background colour for an
edition of BBC Music magazine (magazine of inspiration).

15. Magazine flat plan

16. Drafts

17. Masthead font styles
I chose this font as it connotes some sense of classical
writing in it and it connotes that older/upper class
people writing would be similar and this font also looks
like this masthead on the BBC music magazine at the
bottom of this slide so it will grab the attention as it
would look appealing to the target audience.
Choral

18. Plan for images
Location
1) Time
2) Date
3) Why?
Time – Evening Date – weekend This is because evening is where most
classic music events take place.
Weekends are when usually the classic
music events take place.
Picture
Needed/Required
1) Shot Type
2) Props/Equipment
3) Lighting
4) Costume
5) Person/people
6) Why?
1) Shot type - Long
Shot
2) Props/Equipment -
3) Lighting -
4) Costume - Tuxedo,
smart expensive
shoes, bowtie.
5) People -
Conductors, upper
class people, Opera
singers.
1) Shot Type - This is because it gives the reader a
clearer image of the person that is being pictured so
they see the whole picture in front of them and
what’s going on around it. Having a long shot also
helps to see the whole costume of the person in the
picture which makes it easier for the reader to see it.
2) Props/Equipment – Tuxedo,
3) Lighting – Lighting would be focused on the person
that being pictured
4) Costume would be a smart black/white
Tuxedo as it connotes a classic theme and
therefore it links to the genre of my music
magazine as smart costumes are worn in
these type of classic music events such as
Opera.
5) People - This is because conductors,
upper class people, & Opera singers are
involved in classic music therefore it fits
the genre of my music magazine.
Conductors & Opera singers run the event,
while upper class people would be the
main people who would attend these type
of events.
Permission Needed
1) Contact needed
to be made
2) Evidence of this?
Contacting my cousin
via email asking
them what
costume/equipment/
props they need to
bring.
Potential
Hazards/Risks
1) Location specific
2) Why?
Taking a picture of
my friend in a
Tuxedo having a
glass of Champagne
in their hands.
A hazard would be that they might spill the drink on
their Tuxedo and therefore it’d ruin it.
Taking a picture of my uncle wearing a
Tuxedo near a bridge. The hazard of that
would be that he might fall over off the
bridge.

19. Magazine pages older versions

20. Changes
• Mr Crafts told me to change the background of the front cover as it looked ‘dull’ and
‘boring’ to the reader, therefore I changed the background to the colour grey which is a
colour that I found on a BBC Music Magazine issue before. I also added a low opacity
violin in the background to reflect the passion my magazine has for classic music. The
colour grey would also attract more attention than the colour white so it would make
my front cover look better. Mr Crafts also told me to add the puff promotion on the
front cover and told me to add social media logos near the barcode to ‘promote’ my
magazine more.
• For the double page spread, Mr Crafts again told me that the background looked ‘dull
and boring’ as it was plain white so I added shaded music notes to the background to
make my magazine look more interesting and to reflect the passion of classic music in
my magazine. I also had a lot of empty space on the top of my magazine which Mr
Crafts pointed out to me. He suggested that I should add a picture to make my page
look better so I added a picture. He also told me to add captions to let the reader
‘know’ what the image ‘connotes’ and why is it there.

21. Magazine front cover and double page spread

22. Magazine front cover and double page
spread later issues
• In the next issues, we will look into the history of famous
artists. Such as Beethoven, Mozart.
• We’ll also give the ratings of the best symphonies of all
times.
• We’ll look into young prospects of classical music.

23. Plan for the magazine
• Sales figures – From my research, BBC music magazine sells around
40,000 copies a year. As I’m trying to compete with that magazine and
be a market leader (as there aren’t any proper competitors), I’m going
to try sell my copies at around the same number in a year.
• Average a month = £13,000
• Average sales a month = 3,337 copies a month
• Circulation = 40,044
• More during winter.
£0
£2,000
£4,000
£6,000
£8,000
£10,000
£12,000
£14,000
£16,000
£18,000
Cost during the year
Cost

24. Evidence of doing the pitch

25. Conclusion
• WWW –
• This learning outcome helped me to look at my pitch and realise what
good things I and what bad things I did during my pitch. It helped me to
improve my pitching skills so when I pitch next time I know what to avoid
and what to add on to my pitch.
• EBI –
• I should have sent my survey monkey to more people and therefore I
would have got more results which would make my feedback more
reliable.
• In the next learning outcome I should be able to use the feedback gained
from this learning outcome (pitch) to inform the development and
planning of my magazine for the future. Therefore this learning outcome
helped me to understand what needs to be done to improve my magazine
so in the next learning outcome I know what to do in terms of improving
things, such as front cover, double-page spread, etc.