Unit 13 – LO5

Unit 13 – LO5 By Tariq Jamal
Centre Number: 64135
Candidate Number: 4069

Contents page
Slide Number Content
4 Witness statement pictures
5 Introduction
6 Interview
7 Evaluation of feedback on the pitch
8 Front cover
9 Front cover (Old version)
10-11 Front cover connotations (Final version)
12 Double page spread
13 Double page spread (Old version)
14 Double page spread (New version)
15-18 Double page spread (Final version) connotations
19-21 Budget, profit, loss breakdown
22-23 Survey monkey
24 Conclusion of the feedback
25-26 Production plan - draft
27 Production plan changes
28-31 Final production plan

Contents page
Slide Number Content
32 Magazine flat plan (draft)
33 Magazine flat plan changes
34 Final magazine flat plan
35 Calendar Events and Launch Date
36-44 Legal/ethical issues
45 Complaint form example
46 Calendar events
47 Puff promotion
48-50 Resources
51-60 Equipment
61 Conclusion

Introduction
• I pitched my new music classic magazine
which is titled 'Choral'. I chose the name
‘Choral’ as it connotes the music written
specifically for a group to perform which is
called chorus or choir. Therefore it’s linked to
classical music as orchestras are usually
groups that sing together in classic music
events therefore they could be classified as
choral.

Interview
• Mr Crafts thought I spoke ‘very confidently’ and ‘passionately’ about my music magazine therefore
he was engaged by my pitch and found it interesting and not dull or boring. He also thought that my
social media references were excellent in the sense that I had covered a lot of the social media sites
and therefore a lot of people would be able to access my music magazine online on these sites.

Evaluation of feedback on the pitch
• Mr Crafts told me that there was room to improve. I've been also told that I should avoid ‘reading off
the board’ because the audience can read off the board and instead I should just expand on what's
on the board as it'd improve my pitch and it'd look better to the audience and it connotes to them
that I know what I'm talking about. Mr Crafts also thought that I should give more examples on my
marketing and how am I going to market my magazine so it looks clear to the audience what how my
magazine is going to be known to people. During the presentation itself, it looked like I was just
reading off the board what the marketing strategies mean, I should have specified what marketing
technique I'm going to use and how would it benefit my music magazine. Another point of
improvement was that I've been told even though I had a good magazine flat plan, it was still half of it
and I need to finish the other half. Also, my production plan was only covered for one week and Mr
Crafts wanted to see other weeks in order to get a better and bigger idea how my magazine is
produced and not just mainly in a week as he thought that was general and not covered in big detail.
Mr Crafts also thought I spoke very confidently and passionately about my music magazine therefore
he was engaged by my pitch and found it interesting and not dull or boring. He also thought that my
social media references were excellent in the sense that I had covered a lot of the social media sites
and therefore a lot of people would be able to access my music magazine online on these sites.

Front cover
• I've been told by Mr Crafts that I should put the social media products
‘near the bar code’ on the front cover to make the reader aware of it and
recognise it at the bottom of the page. He also told me that I should
‘stretch the masthead across the whole width of the page’ so there won't
be any empty spaces so it'd look more appealing to the reader. He also
told me that the main image should slightly overlap the masthead as well.
The colour of the background was also noticed and I was told that it
should be changed so it can look more appealing to the reader as well.
Having a plain white background could look dull or boring to some people
therefore I changed it and put a violin in the background with a slightly
darker colour (grey). Therefore this would connote the passion and the
sense of music in my magazine and the violin at the background also
relate back to the main image of the front cover as the person on the front
cover is holding a violin. Violin is also an instrument that is used in classic
music a lot of times so it relates back to the genre of my music magazine.

Front cover (Old version)
No social media logos
Plain white
background
Main image cut down
Puff promotion needed to be in a square,
circle, to grab the attention of the reader

Front cover connotations (Final version)
For the main headline, I decided to use a
rhetorical question as this would grab the
attention of the reader of my magazine and
it would therefore make the reader think
that the answer to this question is in the
magazine and so therefore this would
encourage them to find out the answer and
purchase the magazine and read it to find
out about the main headline.
My puff promotion would be winning 2 free tickets for
the Night of Proms in Royal Albert Hall. The denotation
of that is a big event for classic music genre and a lot of
the people who read my magazine would be interested
to go to that event so having a feature that promotes it
would increase the appeal for my music magazine. It’s
positioned on the right hand corner so this would grab
the attention of the reader as it’s easy to notice so
when the reader goes to turn the page, they’d notice it
straight away and therefore it will grab their attention.
Including the page number would also encourage the
consumer to open my magazine and go to that page
and read about this feature.

Front cover connotations (Final version)
Having the website is very important as this
would make the reader go online and research
magazine on the internet. This makes the reader
find out more information about my magazine
outside of its paper copy and they can also buy
the copy online and read the copies online if they
don’t want to purchase it from the market. It also
makes my magazine look more approachable and
flexible as it can be viewed on the internet also.
The masthead is on the top of the front cover
is because this will grab the attention of the
reader as it’s obvious to spot. Also, my
research connotes that my magazine of
inspiration ‘BBC Music Magazine’ has its
masthead on top of its front cover page.
The social media logos connote that consumers can go
online and find my magazine on the social media websites
(Facebook, Instagram, Twitter). This is helpful as my pages
on social media would contain updates about special
features (Such as tickets for world classic music events). This
would then grab the attention of the consumers as they’d
follow my page on social media and therefore it can
encourage them to buy my magazine.

Double page spread
• Based on the feedback received from Mr Crafts, I had a few points to improve on my double-page
spread. For example, I had a lot of ‘empty space’ on the page which I didn't use. Mr Crafts told me
to use this space and not just leave it empty because it'd make my page look ‘dull’ and ‘not very
engaging’ with the reader. I improved it by putting a linked picture to the interview so the audience
knows what the picture connotes and I also added the masthead to the top of the page. By putting
the masthead of my music magazine on it to increase its awareness. You'll see this on the next slide
on my improved double-page spread. I also didn't have social media links, this was a bad thing that
was pointed out by Mr Crafts because links to social media would help the audience to find out
more about the feature and therefore they won't just be limited to the double page spread but they
can also go online and find out more about it. I was also told by Mr Crafts to add caption
underneath the picture on the double page spread to let the reader know what the picture
connotes and so this would give the reader a better idea and clearer image on the interview as
they'd know why the picture is used.
• I was also told that he was impressed with the “alignment of the text columns” as he thought they
were ‘neat’ and the same size and shape throughout the page. He also liked the fact that I added a
big picture at the top of the page which relates back to the interview so this would help the reader
to see the bigger picture of the interview and why the picture is there. I also had captions
(something which he told me to put).
• Mr Crafts also noticed that a plain white background might look “dull” and “boring” for some
readers therefore he told me to change it to something more “creative”. Therefore I added a
background that had music notes in it and this connotes the passion and the sense of music in my
magazine and it also looks more appealing to the audience. Social media references were also
added to the page alongside the web link. The masthead of my magazine was also on top left
corner of the double page spread so people would know what my logo is.

Double page spread (Old version)
No logo
of my
magazine
Empty space – looks dull
No
captions

Double page spread (Final version)
connotations
For the main image, I
decided to have a
picture at the middle of
the page to grab the
attention of the reader
and to make my double
page spread look less
dull; I also decided to
have captions
underneath it to let the
reader know what’s
exactly going on within
the picture.

connotations
The denotation of the links to social media at the
bottom of each page next to the page number
will attract the attention of the reader when
they’re close to finish reading each page. Having
links to social media websites will allow the
reader of my magazine to go online and
investigate information about the interview in my
magazine. From there they can also find out
information about different events my music
magazine has. Having links to social media would
increase the popularity and appeal of my music
magazine.

connotations
The denotation of the link to my
web address will attract the
attention of the reader when
they’re close to finish reading
each interview. Having a link to
my web address will allow the
reader of my magazine to go
online and investigate what
events and stories my music
magazine have on its website so
it will have more information for
the reader. As you can see in the
screenshot from BBC music
magazine there’s a web address
link at the bottom of the
interview so I adapted this
method to my music magazine.

connotations
The denotation of drop capital
makes the feature on my double
page spread look less dull as the
rest of the text is heavy and
recognisable for the reader.
Therefore it’s different than just
normal text. The font of the drop
capital would be the same font as
the title of the feature/interview
which connotes that they’re
connected and to also distinguish
the drop capital from the rest of the
text on the double page spread.

Budget/profit/loss breakdown
• Based on the feedback I received from Mr Crafts, he told me that
the presentation of my budget was ‘really neat’ and ‘easy to read’
and understand. He also liked the fact how I divided each
department and its jobs together as you can see from the picture
below. For profit and loss breakdown, Mr Crafts liked the fact that I
said I'd have a decreased amount of profit in the first months
because my magazine would be new to the market, and that I'd
have an increased amount of profit in year 2 monthly by £1000;
however I didn't mention how much profit I'd make in a year and
that's something I should have took into consideration. I also
received positive feedback for the graph I put which illustrates the
profit of my magazine during the year. The graph clearly connotes
that I'd make a lot more profit in the winter than summer because a
lot of classical music events take place at winter and therefore more
people at that time would be interested in reading my magazine.

Survey Monkey
• One of the strengths I had according to the Survey Monkey, people thought I had good body
language and good eye contact with the audience during my pitch (8 out of 8 people thought that).
This made my presentation look less boring and more interesting as it keeps the audience
interested in the product and not think it's boring. The picture below shows the results I got when I
asked this question on Survey Monkey.

Survey Monkey
• I received very good feedback on survey monkey. 7 out of 8 people thought my presentation was
good and 1 person thought it was average. Therefore this connotes that I engaged the audience
with me in my presentation and the majority of them thought I had a good presentation therefore
it wasn't boring or dull.

Conclusion of the feedback
• In conclusion, I think I massively improved my
magazine as I asked Mr Crafts if he'd invest in my
magazine and he said yes if I improved a few things
such as the double-page spread by adding the
masthead, social media references, background; also
by changing the front cover, by putting a slightly
different colour background and other small technical
things such as making the picture overlap the
masthead and stretching the masthead across the
whole width of the page. I feel I have changed the
things Mr Crafts asked me to do and therefore this
means that he would invest in my magazine.

Production plan
Pre-production Production Post-production
Photographer – The photographer
would be given the story that he as
to go and get pictures of.
Therefore his job is to take pictures
of the story that’s been given to
him. They must choose and set up
locations.
Magazine journalist - Magazine journalists research, write and edit stories,
features and articles for use within the magazine. Therefore their job is very
important as they’re at the centre of the production process because their
job is to get the right and accurate information and the content to be put in
the magazine.
Editor – the editor’s job is to check
the layout, appearance and content
of feature articles. For example
after an article in my magazine is
written, the editor takes a look at it
to check if it’s 100% accurate or if it
needs any spelling and grammar
check.
Accountant – Accountant's job is to manage the money coming in and out
of the magazine. Therefore their job is very important to keep us updated
with how much we have left and how much do we need to spend.
Print production planner - A print
production planner controls,
organises and monitors the flow of
printed materials in a printing
company.
Brand manager - A brand manager monitors market trends and oversees
advertising and marketing activities to ensure the right message is delivered
for their product or service. For example having posters of my magazine at
classical musical events is part of the brand manager’s job because it’s a
part of marketing and advertising.
Creative director - The creative director is charged with determining the
best ways for us to visually represent the company’s identity online. This is
important because the creative director controls my magazine’s social
media websites and therefore they’re responsible to update it, edit it and
upload things on it (such as pictures). This is important as I’m trying to
promote my magazine online and therefore having good social media
websites would attract the attention of the target audience of my magazine
would therefore encourage them to purchase it. Creative director is also
important as they layout the front cover and the double page spreads of the
magazine and so therefore their job is to keep my magazine look good and
therefore by making it look good the audience would be encouraged to buy
other editions.

Production plan - draft
Week beginning: Monday 27th October 2014
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Have a meeting
with the editorial
team to discuss
the date of
publication,
managing the
schedule, what
topics, news will
be covered and
how will it be
done.
Get the journalists
of my magazine to
go out and find
information out
about the topic we
decided in the day
before. On this day
we’ll also look for
the
materials/products
that we need to
include in our
magazine.
Get the
photographers
to go out and
take pictures
of the topics
that we
decided on the
day before.
Checking if the
facts are correct in
the articles. Also,
making sure that
grammar, spelling
and punctuation
are used correctly,
and also making
sure that all
articles follow the
house-style and
work on the page
layout.
Page layout - layout the
various pages that come
together to make the
magazine. On this day,
we’ll also look to include
the adverts from
advertisers in our
magazine. The editorial
department will also
proofread a hardcopy of
the magazine. Any
mistake that is spotted is
quickly corrected on the
DTP file.
The DTP file of the
whole magazine is
sent to the printer
to print the
magazine. Pre-press
is the process of
checking to make
sure that the
company are
sending all the fonts
and images needed
for the magazine
with their file. Once
this stage is over,
the printing
company takes over.
When finished
with the printing
of the magazines,
the printing
company will
package them
and send them to
a warehouse.
From the
warehouse, the
magazines are
then distributed
and then sold to
the public.
Personnel:
Me, journalists,
editorial team
Personnel:
Journalists
Personnel:
Photographer
s
Personnel: Editor Personnel: Editorial
team
Personnel: Creative
director
Personnel:
Printing team
Equipment:
Computer
Equipment:
Computer
Equipment:
Camera
Equipment:
Computer,
Microsoft Word
Equipment:
Computer, Photoshop
Equipment:
Computer,
Photoshop
Equipment:
Printing machine
Budget/costs:
£1500
Budget/costs:
£1500
£205 (Adobe
Photoshop)
Budget/costs:
£300 for
camera
Budget/costs:
£1500
£205 (Adobe
Photoshop)
Budget/costs:
Budget/costs:
£1500
£205 (Adobe Photoshop)
Budget/costs:
£1500
£205 (Adobe
Photoshop)
Budget/costs:
£1477
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
Monday 3rd
November 2014
Tuesday 4th
November 2014
Wednesday 5th
November
2014
Thursday 6th
November 2014
Friday 7th November 2014 Saturday 8th
November 2014
Sunday 9th
November 2014

Production plan changes
• Mr Crafts told me that this was only a “draft of the production plan” and therefore I needed to get
into my production plan with more detail and therefore I made an improved and a final production
plan that I’d follow each week before producing a magazine issue. The new production plan goes
into more detail of how I’m going to produce my magazine each week and therefore this helps me
to understand and organise my time and follow the schedule before producing a magazine issue.
For example, in the first week In would focus on the content acquisition and this is a really
important part as I need to get the enough and the accurate content in that week before I start
everything.
• In the second week I would focus on sub-editing the content so that my magazine follows the same
house style I set from the beginning. This is important as it’d keep my magazine’s brand unique and
it’ll stick in the head of the customer. In this week I’d also focus on the layout. This should only take
2 days as I’d have experts who can use Photoshop quickly and easily to have the layout of the page
done within 2 days before the beginning of week 3.
• In the third week I decided to focus more on proofreading and this would take several days as this
has to be done without any rush and it has to be done neatly so that all the grammar and the
spelling is correct.
• In the fourth and final week the production plan it was the time for distribution to take place.
Therefore that whole week would be for packaging and distributing to the warehouse as this would
take a few days. Then on the last day of that week it’d be the magazine delivery day so the
magazine copies would at retailers available for consumers to buy.
• This production plan also helps me with my contingency plan. For example if something happened
that I couldn’t do in one week, there would be a day in another week where I could complete the
task I didn’t do before.

PRODUCTION PLAN
Week beginning (November 3, 2014)
Monday Tuesday Wednesday Thursday Friday
• Meeting with team to
establish publication
date of magazine.
• Create production
schedule.
• Editorial meeting to
decide content ideas
for upcoming issue,
including features,
articles, images,
interviews.
• Decide budget,
allocating finances and
resources for content
acquisition and
production.
• Content acquisition -
house/external/free
lance writers and
editors to create
content for magazine.
(Includes research by
journalists & reporters
for stories, interviews,
etc.
house/external/free
lance writers and
editors to create
etc.
house/external/free
lance writers and
editors to create
etc.
house/external/free
lance writers and
editors to create
etc.
Deadline Deadline Deadline Deadline Deadline
(End of Day November 3,
2014)
2014)
2014)
2014)
2014)
Final production plan
Source:
http://www.magazinetraining.com/PublisherResources/samples/Editorial/Production/

• Sub-editing/quality
control - editors/sub-
editors check accuracy
of facts, spelling, &
grammar, making sure
all the pages follow the
house style I set from
the beginning.
the beginning.
the beginning.
• Layout - Layout team
work on magazine
layout and house style
(using Desktop
Publishing Programs
such as Photoshop for
layout).
• Layout - Layout team
work on magazine
layout and house style
(using Desktop
Publishing Programs
such as Photoshop for
layout).
2014)
2014)
2014)
2014)
2014)
Source:

Week Commencing (November 17, 2014)
• Proofreading magazine
- sample hardcopy
printed for editorial
team to review.
• Proofreading magazine
- sample hardcopy
printed for editorial
team to review.
• Printer Proofs & Pre-
Press - DTP file sent to
printing company,
including resources
namely fonts & images
- printing company to
print of several review
copies for editors for
final checks. Once this
is done, mass printing
begins.
• Mass Printing of
magazine - mass
published ready for
consumers.
• Distribution - printing
company to package
and distribute to
warehouse, where
copies will be shipped/
delivered/distributed to
consumers/retail.
2014)
2014)
2014)
2014)
2014)
Source:

company to package
and distribute to
warehouse, where
copies will be
shipped/delivered/distr
ibuted to
consumers/retail.
company to package
and distribute to
warehouse, where
copies will be
ibuted to
consumers/retail.
company to package
and distribute to
warehouse, where
copies will be
ibuted to
consumers/retail.
company to package
and distribute to
warehouse, where
copies will be
ibuted to
consumers/retail.
• Magazine Delivery Day
- available in retail
stores/delivered to
consumers.
2014)
2014)
2014)
2014)
(Beginning of Day 1st
December, 2014)
Source:

Magazine flat plan changes
• Mr Crafts told me to improve my magazine flat
plan as it was “half a plan” therefore I made
an improved magazine flat plan as it was more
detailed and it showed what each page has in
it. It was also organised and therefore this
new magazine flat plan was “easier to
understand” and “better to look at” according
to Mr Crafts.

Calendar Events and Launch Date
• I decided to release my magazine on 1st
December 2014 because that’s the time
where a lot of classic music festivals take place
(near Christmas time) in winter and therefore I
could use this time well and promote my
magazine in Opera theatres (for example have
it on posters) as a lot of my target audience
would be there so they’d recognise my new
magazine.

Legal/ethical
• PCC – The Press Complaints Commission (PCC) was a voluntary
regulatory body for British printed newspapers and magazines,
consisting of representatives of the major publishers. The PCC closed
on Monday 8 September, 2014, and was replaced by the Independent
Press Standards Organisation (IPSO), chaired by Sir Alan Moses.
• ASA - is the self-regulatory organisation (SRO) of the advertising
industry in the United Kingdom. The ASA is a non-statutory
organisation and so cannot interpret or enforce legislation.
• Source: http://www.pcc.org.uk/about/index.html
• Source: http://asa.org.uk/About-ASA.aspx

Legal/ethical
• It’s easy to represent a person or group of people in the wrong way within the magazine and what
the editors write, with that said, there are rules and legal constraints that are set out on what
magazines can publish and what they can’t publish. The people who make the decision on what can
and cannot be published is a company called 'Press Complaints Commission' (PCC) and also
'Advertisement Standards Agency' (ASA) who are both based in the UK and are the regulating
bodies for publishing and advertising.
• The ASA is self instructive as they control what can be advertised on the magazines and what can’t
be advertised. They also control marketing campaigns and deal with complaints involving those
subjects. For example if someone complained about a certain advertisement on BBC Music
Magazine then they would have to complain and raise the issue with the ASA. My music magazine
won’t cross the constraints and boundaries of the ASA because it can influence the reputation of
my music magazine as I should consider a suitable advert for my magazine that suits the target
audience which would therefore increase the popularity of music magazine. If I don’t have a
suitable advert then I might get complaints from the people reading the magazine.
• Source: http://asa.org.uk/About-ASA/About-regulation.aspx

Legal/ethical
• The PCC controls what the magazine actually publish in their magazine. They can also decide what
can be published and what can’t be. In order for them to do this they have set up an editor’s code,
a code in which all magazine editors follow. This code has regulations that the articles must have
correct information and be accurate and not have twisted images. They have to allow privacy of
peoples life and home and personally life etc. If there’s a complaint with such issues mentioned
then people would have to complain and raise the issue with PCC. Therefore I must make sure that
my magazine doesn’t publish articles that are untrue or has hidden information in it, therefore my
music magazine must have fully honest and true articles that contain true information.
• There are some issues to do with the conductors/composers/Orchestras etc. That are a very
personal and sometimes the people with these issues don’t want their private issues don’t want to
share. There are many laws under the Human Rights Act 1998 which forbid bodies from insult,
intruding, irritation, investigation and harassment and if broke, they (conductors/composers/etc.)
are able to take legal action which includes suing the company from damages to get compensation,
therefore my music magazine would have to be accurate about the news of the people who are in
the classic music industry.
• Source: http://www.pcc.org.uk/about/index.html

Ethical/Legal
• PCC:
• The editor’s code:
• All members of the press have a duty to maintain the highest professional standards. The Code sets the bar for
those ethical standards, protecting both the rights of the individual and the public's right to know.
• The Press must not publish inaccurate or misleading information, including pictures, news, etc.
• A significant inaccuracy, misleading statement or distortion once recognised must be corrected. The Press, whilst
free to be partisan, must distinguish clearly between comment, conjecture and fact.
• The publication must be reported as fairly and accurately the outcome of an action for insult to which it has been
a party, unless an agreed settlement states otherwise.
• There would be an opportunity for reply to inaccuracies when reasonably called for.
• It’s also unacceptable to photograph individuals in private places without their consent.
• Journalists must not engage in intimidation, harassment or persistent chase. They must not persist in questioning,
telephoning, or photographing individuals once asked to stop.
• Journalists must not use for their own profit financial information they receive in advance of its general
publication, nor should they pass such information to others.
• Having true and accurate information will help to build good reputation about my magazine and therefore this
encourages people to buy it as they’d know they’re being informed with true news and stories. This will increase
the popularity of my magazine and therefore more people would buy it which would cause more sales.
• Copyright Laws within Print Media – Intellectual property rights - As my magazine is going to be part of the
Immediate Media Company, the content of their site (including software, graphics, text, images, designs,
compilations, databases, targeting information, and the trademarks, logos, domain names, trade names, service
marks, trade identities, any and all copyright material, and all other materials related to our site) is protected by
applicable copyrights, trademark rights, database rights and other proprietary rights.
• Source: http://www.rjionline.org/MAS-Codes-UK-Press-Complaints

Ethical/Legal
• HSE (Health and safety executive):
• The three most common types of accidents in the printing industry are:
• Manual handling
• Slips and trips
• Contact with machinery
• Manual handling includes activities such as lifting and carrying, pushing and pulling. These activities cause most injuries in the printing
industry. The law requires employers to;
• Assess the risks from manual handling
• Reduce the risk
• Provide Training
• To reduce the risk of manual handling, I should provide mechanical handling aids. For example, Battery -operated truck. This would be
used in storing, ordering, and picking printing papers. This is very beneficial as employees won’t have to carry the printing papers with
them and so therefore it decreases the risk of back injury. Another example would be a lift truck. This would be used in lifting heavy
materials and so therefore it also reduces the risk of injuries, such as pulled muscles in the arms.
• I should also provide training to employees on the following:
• How manual handling causes injury
• Manual Handling Operations Regulations 1992
• Correct use of aids and appropriate handling techniques through the use of video demonstrations. This would help them to see how to
avoid injuries by following the right techniques on how to use the aids.
• It’s important to look at this to make sure that the working environment of my magazine is safe and all the people who work in my
magazine wouldn’t be under danger during work and feel confident as they’d know how to deal with the equipment through the
training that I’d provide them.
• Having a safe working environment also make the people who work in it feel better and stay working for my magazine. Therefore it
increases efficiency in the workplace.
• Source: http://www.hse.gov.uk/printing/

Ethical/Legal
• Data protection act
• Personal data shall be obtained only for one or more specified and lawful purposes, and
shouldn’t be processed in mismatched manner with that purpose or those purposes.
Personal data should also be relevant and not excessive in relation to the purpose or
purposes for which they are processed. Personal data should be accurate and kept up to
date. Having true and accurate information will help to build a good reputation about
my magazine and therefore this encourages people to buy it as they’d know they’re
being informed with true news and stories. This will increase the popularity of my
magazine and therefore more people would buy it which would cause more sales. It’ll
also benefit me if I want to interview stars in the classical music world as they’d know
my magazine would publish only accurate news about them and by having more
famous people in my magazine, it would start to increase the awareness and popularity
of my magazine.
• Source: https://www.gov.uk/data-protection/the-data-protection-act

Ethical/Legal
• Trademark - is a familiar sign, design or look which classifies products or services of a particular
source from those of others. Trademarks are used to limit the properties of products or services. I
need to have a trademark in order to establish my magazine as my own product and therefore in
this case no one else would copy my logo or use it for their own purposes. If they do then that
would be illegal and it’s classified as a criminal offence.
• To register for a trademark I’d have to go to visit the website: https://www.gov.uk/register-a-
trademark and just follow the instructions.
• Source: http://www.uspto.gov/trademarks-getting-started/trademark-basics/trademark-patent-or-
copyright

Ethical/Legal
• Copyright – is a legal right created by the law of a country which gives the inventor of
an original work exclusive rights to its use and distribution, usually for a limited time. I
need to be aware of laws which are that I need to be able to make sure that I have
contacted companies and requested there acceptance to use their logo’s or images
from a specific website/page to use in the process of producing my own magazine.
Another law is that I need to be able to show proof of the acceptance of the company
to use their logo so that I won’t be in trouble for copyright laws. The content which I
intend to remain under copyright is the images I have used, the band logos and my
masthead. This is because I want the key parts of my magazine to remain mine and not
allow my competitors or anyone use my ideas or logos without my consent. The
copyright recognition for my magazine would be on my front cover. The copyright logo
would be just underneath my masthead in a very small font. This would make my
magazine unique and therefore the news I have is only found in my magazine. This
makes the reader come back and purchase my magazine out of its competitors as they
know that my magazine has news that other magazines don’t have. Therefore this
makes my magazine more popular.
• Source: http://www.uspto.gov/trademarks-getting-started/trademark-
basics/trademark-patent-or-copyright

Ethical/Legal
• Intellectual property - The intellectual property which I will contain on the front cover and the double page spread of my magazine
would be the Facebook, Twitter and Instagram logo. By containing the Facebook logo on each of the pages for my magazine allows the
readers to go onto Facebook and have a look at the page as they can see what the page has online and what type of stories it has.
Having the links to social media on the double page spread would be the links of the artist that’s in the double page spread. Therefore
this would allow the reader to go and follow them on social media and find out more about them by following for example on Twitter.
They can then look at their tweets and follow their latest news. The final social media icon which I have contained on the Choral pages
is the Instagram logo, just like the twitter one the Instagram allows the readership to follow the magazine, band or artist on Instagram
and like their posts and comment on them making Choral. This makes my magazine approachable online as a lot of people go online
and therefore by having my magazine on social media, it’ll make it more popular to the reader as they can read its news, see next
issues, etc. To register a part of my magazine you need to go through the copyright registration. This is good for my magazine because I
can get copyright on the images, content and masthead name on Choral. You can register through 2 ways, you can register online or by
post. The online form is a form were you have to fill in the details of your name and what you want to be protected. However the
postal registration is similar were you need to fill out a form and send it to the copyright company then get your magazine protected
through that way.
Online version
Source:
https://www.copyrightservice.
co.uk/register/registration_ce
ntre
Postal registration

Calendar events
• I decided to release my magazine on 1st December 2014 because that’s the time where
a lot of classic music festivals take place (near Christmas time) in winter and therefore I
could use this time well and promote my magazine in Opera theatres (for example have
it on posters) as a lot of my target audience would be there so they’d recognise my new
magazine.
• Within the first few months of the release of my magazine I decided to offer 15%
discount for issues to whoever subscribes to my music magazine online on YouTube or
on any social media website. This will therefore increase the popularity of my music
magazine and it will keep people updated and following my magazine and finding out
about the latest news about it. This will also increase the visitors of my magazines as
other magazines such as BBC music magazine doesn’t offer that type of feature;
therefore by offering this feature, more people will subscribe to my magazine.

Puff promotion
• For puff promotion I decided to promote the BBC Night Of the Proms. This is because
the theme of this event is classic music which is the genre of the music of my magazine.
Therefore a lot of the target audience of my magazine would be interested in attending
his event so by promoting this event it would attract their attention of my magazine as
they’d want to go to it. In my old version I had the puff promotion typed without
making it stand out on the front cover. Mr Crafts noticed this and told me to make it
‘stand out’ more by putting inside a square, circle or something to grab the attention of
the reader.

Resources
(Office)
• Using a site called findalondonoffice.co.uk, I was able to get a rough estimate of how much space I would
require in order to get all the required personnel needed in order to produce the magazine, which came out at
just over 2,700 square ft. The website also provided an estimated cost, priced at £231,200 annually.
• It provides office space for all the 20 staff required to produce the magazine as well as an office for the Editor-
in-Chief, an open plan space for up to 20 employees, a meeting room with a capacity of 16, a small reception,
a small kitchen, a small server room and a small store room.

Resources
(Equipment)
• Apple’s Macs are useful for those working in the
creative industry. Thus, the business section on the
Apple store offers a range of MacBooks, with the
cheapest beingaround £900 and the most expensive
being around £2000.

Resources
(Software)
• In terms of the software requirements for the
magazine personnel, Photoshop offers a two-year
contract where the Adobe Creative Cloud
membership, which includes all Adobe programs,
could be available for £35.31

Equipment
• The Tuxedo costs £64.99 from the website ‘Amazon’.
• Source: http://www.amazon.co.uk/Button-Shawl-Lapel-Tuxedo-
Jacket/dp/B00CWD8SVG/ref=sr_1_2?ie=UTF8&qid=1431955679&sr=8-2&keywords=Tuxedo

Equipment
• The Canon Camera costs £269.00 from the website ‘Amazon’.
• Source: http://www.amazon.co.uk/Canon-Digital-Camera-18-55mm-3-5-5-
6/dp/B00IE3UR08/ref=sr_1_1?ie=UTF8&qid=1431955989&sr=8-1&keywords=Canon+camera

Equipment
• The tripod costs £14.00 from the website ‘Amazon’.
• Source: http://www.amazon.co.uk/Hama-00004161-Star-61-
Tripod/dp/B0000WXD0W/ref=sr_1_1?ie=UTF8&qid=1432038715&sr=8-1&keywords=Tripod

Equipment
• The computer costs £95.99 from the website ‘Amazon’.
• Source: http://www.amazon.co.uk/Windows-OptiPlex-Computer-Certificate-
Authenticity/dp/B00HABDK40/ref=sr_1_1?ie=UTF8&qid=1433172155&sr=8-
1&keywords=Computers

Equipment
• The printer costs £49.99 from the website Amazon. As I need 5 printers, it will cost me £249.95
• Source: http://www.amazon.co.uk/HP-P1102w-Wireless-LaserJet-
Printer/dp/B007UNCMJ2/ref=sr_1_1?ie=UTF8&qid=1433172460&sr=8-
1&keywords=printer+hp+laserjet

Equipment
• The computer desk costs £39.99 from the website ‘Amazon’. As I need 10 computer desks, it will
cost me £399.9
• Source: http://www.amazon.co.uk/Redstone-Computer-Desk-Drawers-
Workstation/dp/B00G6HDDZ0/ref=sr_1_1?ie=UTF8&qid=1433172570&sr=8-1&keywords=Desk

Equipment
• Adobe InDesign CC costs £24.59 from the website ‘Amazon’.
• Source: http://www.amazon.co.uk/Adobe-InDesign-Classroom-Book-
Release/dp/0133904393/ref=sr_1_1?ie=UTF8&qid=1433172811&sr=8-
1&keywords=Adobe+indesign

Equipment
• A few boxes of paper will cost me £16.16 form the website ‘Amazon’.
• Source: http://www.amazon.co.uk/Star-Office-Copier-Multifunctional-Ream-
Wrapped/dp/B000I6QZNM/ref=sr_1_1?ie=UTF8&qid=1433173090&sr=8-1&keywords=Paper

Equipment
• The price of this property office space is £470 per month. It’s in Fleet Street, London.
• Source: http://www.workspace.co.uk/london-commercial-property/offices/central-london/fleet-
street/FS.205A/

Equipment
• Adobe Photoshop costs £60.51 from the website ‘Amazon’.
• Source: http://www.amazon.co.uk/Adobe-Photoshop-Elements-13-
Mac/dp/B00M3YAIBM/ref=sr_1_1?ie=UTF8&qid=1433173929&sr=8-
1&keywords=Adobe+Photoshop

Conclusion
• WWW –
• This learning outcome massively helped me in improving my
magazine as I have took the feedback I gained form the last learning
outcome and I improved on it in this learning outcome. For
example, I added an extra image on the double page spread to
make my page look less dull and to grab the attention of the reader
as the image was related to the interview on that double-page
spread.
• EBI –
• I should have asked the opinions of more people so I would have
had more reliable results. For example, someone might spot
something that other people didn’t spot. Therefore it’s always
better to get the opinion of more people.

Unit 13 – LO5

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Unit 13 – LO5