Unit 13 – LO2

Unit 13 – LO2 By Tariq Jamal
Centre Number: 64135
Candidate Number: 4069

Contents page
Slide Number Content
4 Proposals
5-11 Choral magazine sources of ideas
12-18 Opera magazine sources of ideas
19 Masthead font style
20 Chosen masthead font style
21-23 Layout of the font style
24-26 Layout of the double page spread
27 Drafts
28-30 Graphic layouts (Choral magazine)
31-33 Graphic layouts (Opera magazine)
34 Magazine flat plan - Draft
35 Final magazine flat plan
36 Double Page Spread (Draft of the Interview)
37-38 Mood Board of Choral magazine
39-40 Mood Board of Opera magazine
41 Genre

Contents page
Slide Number Content
42 Style
43 Strapline
44 Synergy with social media
45 Example of my page on social media
46 Price
47 Subscriptions
48-50 Target audience
51 Psychographics
52-53 Distribution methods
54 Retailers
55 Conclusion

Proposal
• See blog page! 

Choral Magazine sources of ideas

Sources of ideas (Masthead names)
1) Choral - music, in turn, is the music written specifically for a group to perform. A
body of singers who perform together as a group is called a choir or chorus.
Therefore it’s linked to classical music as orchestras are usually groups that sing
together in classic music events therefore they could be classified as choral.
2) Opera - a dramatic work in one or more acts, set to music for singers and
instrumentalists. Operas are a part of classic music genre so it relates back to it.
3) Victoria - classical name, ex-Queen of England.
I chose this font as it connotes some sense
of classical writing in it and it connotes that
older/upper class people writing would be
similar and this font also looks like this
masthead on the BBC music magazine at the
bottom of this slide so it will grab the
attention as it would look appealing to the
target audience.
Choral

Sources of ideas (colour scheme)
1) Black and white (based on the research I did, the magazine had a lot of black and white colour
schemes in it to connote the genre of the music which is classic). I seen the colour black in an
advert in BBC music magazine as it’s shown in the image below. I also seen the colour white as the
font colour of the masthead on the top of a BBC music magazine. This can also be seen on the
image below.
2) I also chose grey because it’s mixture of black and white and therefore it has some sense of classic
music. It’s also the colour of the background the front cover of one of the BBC Music Magazine issues.

Sources of ideas (Brand identity)
• Social media – I’m going to have a Facebook page dedicated to the page and on it, there would be posts
about the most recent news related to world classical music. It updates every hour or if there’s a breaking
news, to keep the people who follow it up to date. I’m also going to have a Twitter page and an Instagram
page in order to expand my magazine popularity on social media.
• There will be a content page at the first page of the magazine as this will allow the readers to know what this
magazine contains and it helps them to go to the exact page they want without having to keep flicking
through the magazine to find what they want.
• My magazine would contain interesting world classical music events/festivals that grab the attention of the
reader and make them go to it.
• I’m going to have my masthead on top of the magazine front cover as it’ll show exactly what’s the name of
my magazine to the consumer.
• I’m also going to have social media links along with my music magazine’s website link at the bottom of the
front cover and at the bottom of the page of each feature (i.e. interview, educational, etc.). This will attract
the attention of the reader when they’re close to finish reading each feature. Having links to social media
websites will allow the reader of my magazine to go online and investigate what events and stories my
magazine have on social media. Having links to social media on the front cover of the magazine would also
let the reader of my magazine know that my magazine is available online on these websites (Facebook,
Instagram, Twitter) therefore this would help to expand my magazine globally and therefore people from
outside England can know about my music magazine.

Sources of ideas (Images to be taken
and WHY/HOW)
• 1) Pictures of Tuxedos as it connotes that this is the main theme costume to attend at a classic
musical event. Classical music events are aimed at upper class people, therefore it requires a
smart/posh look. Based on my research I did for BBC Music Magazine, there was an advert about an
upcoming classic music festival where the conductor wears a Tuxedo which is related to the main
costume theme of these type of events, therefore I’m going to take pictures similar to this.
• 2) Pictures of Opera houses as they’re the venue required for these type of events.
• 3) Medium shot of my front cover as this would help the audience to see both the person’s physical
appearance and their facial expression. You can also see that BBC music magazine’s front cover is
also a medium so I decided to base it on that.
• 4) Long shot to make the audience see the whole picture in the image and understand what’s going
on around it and why it’s being used.

Sources of ideas (Frequency of the Magazine’s release)
Monthly, this is because my magazine is going to compete with BBC music magazine
therefore it needs to be similar in price and release dates. Having a monthly released
magazine would also help me to cover more content and details in the magazine to let
and inform the reader of exactly what’s going on. It’ll also have special promotion
features as my magazine is produced every month so having a big puff promotion on
every issue would encourage the consumer to buy it and buy the next issue as they’d
think that it might have another big puff promotion.

Sources of ideas (Target Audience and HOW
you will appeal to the readership)
Target audience would be aimed at people 50+. It will contain interviews and stories about conductors, Opera
singers, events that are related to world classic music, etc. I’ll also Include facts and pictures about different
Opera houses around the world. Based on my research, BBC music magazine had advertisements about
upcoming festival events that relate to classic music. Therefore, I’m going to do a similar type of thing as I
would be advertising upcoming events such as Opera that events in my magazine to let the reader have wider
knowledge. There will be advertising in my magazine. For example based on the research I made on my
chosen music magazine (BBC music magazine, a Rolex would be advertised at the back cover of my magazine
as it will attract upper class people to it.

Opera magazine sources of ideas

Sources of ideas (Masthead names)
1) All classic – connotes my magazine specialises in all things that relate
back to classic music, including history of classic music, upcoming
prospects of classic music which is what the audience want to know
2) Tune !n C1assic – this might look better on the front cover as it’d grab
the attention of the reader of my magazine because it’s unusual for a
classic music magazine to be called like that.
3) Opera – connotes the passion of classic music in my magazine as
Operas are the main place where main classic music events take place.

Sources of ideas (colour scheme)
1) Black, red, pink & white – This is because pink has a mixture of red and white. Red represents
passion of classic music and it relates back to Opera as the theatre usually has red curtains and
red seats in it. Red is also an attractive colour that grabs the attention of the reader and therefore
this would make them want to buy the magazine. There’s also the red carpet which many famous
upper class people walk on it in famous festivals, Academy Awards, etc. This connotes that red is
an attractive colour that is used for big events. The other colours I’m going to use are black and
white. Based on the research I made, the magazine had a lot of black and white colour schemes in
it to connote the genre of the music which is classic. The white colour is a classic colour that is
seen across music magazines. As my music magazine is aimed at female, the colour pink also
represents the femininity so it would attract the females. Also, the colour black mixes with the
white as they both shows the true classic colours and they’re both the colours of the Tuxedo
which is something worn to classic music events which links back to the genre of my magazine.

Sources of ideas (Brand identity)
• I’m going to have social media pages that are related to the magazine. There would be links to
social media websites on the bottom of the front cover of my magazine and also on the bottom of
the website of my magazine. This would help the reader to go online and check my magazine’s
activities on social media. For example the Instagram account would have pictures of famous
conductors, Opera houses, events, etc. There will be a content page at the first page of the
magazine as this will allow the readers to know what this magazine contains and it helps them to go
to the exact page they want without having to keep flicking through the magazine to find what they
want. I’m going to have my masthead on top of the magazine and it stretches across the whole
width of front cover. This is because it’ll look clear and show exactly what’s the name of my
magazine to the consumer. I was inspired to do this as my research shows that BBC Music
Magazine has its masthead on the top of the front cover stretching along the width of the page.

Sources of ideas (Images to be taken
and WHY/HOW)
• Images of famous women Opera
singers/conductors/composers as this will grab
the attention of the female audience and would
encourage them to purchase the copy of the
magazine.
• Images of expensive designer make-up/jewellery
as upper class women would be interested in
expensive good things such as jewellery and
make-up so it will grab their attention. These
images would be used as a form of advertisement
in the magazine.

Sources of ideas (Frequency of the Magazine’s
release (Monthly? Weekly? WHY?)
• 1) Weekly – to keep the consumer updated
weekly and keep them thinking of buying my
magazine every week therefore this would
increase the popularity of the magazine as
every week the consumer would be reading it
specially when my magazine would be new to
the market.

Sources of ideas (Target Audience and HOW you
will appeal to the readership)
Target audience would be aimed at women 40+. It will contain interviews and stories about conductors,
Opera singers, events that are related to world classic music, adverts about famous designer make-up,
etc. My magazine would contain interesting world classical music events that relate to women. I’ll also
include adverts to grab their attention and to make my magazine more popular. For example I would
have adverts about expensive Make-up as this would attract upper class women which would be the
main target audience of my music magazine and would be the main category of people that will read my
music magazine. Another example, a necklace from a famous Designer would be advertised at the back
cover of my magazine as it will attract upper class women to it. I’ll also Include facts and pictures about
different Opera houses around the world. Based on my research, BBC music magazine had
advertisements about upcoming festival events that relate to classic music. As you can see below,
‘Pandora’ is an expensive jewellery brand that upper class people tend to pay interest in, therefore
having an advert of ‘Pandora’ would increase the popularity of my magazine as it suits the target
audience and make my music magazine look appealing.

Chosen masthead font style
I chose this font as it connotes some sense
of classical writing in it and it connotes that
older/upper class people writing would be
similar and this font also looks like this
masthead on my magazine of inspiration
(BBC music magazine) at the bottom of this
slide so it will grab the attention as it would
look appealing to the target audience.
Choral

Layout of the front cover
Layout - I’m going to have the name of the
masthead of my magazine on the top and
centrally framed of the front cover as it
grabs the attention of the consumer as it’s
seen by this screenshot from BBC music
magazine. I find this format appealing as
this will help to expand on the popularity of
my magazine as more people would know
the name of it specially it’s a new magazine
to the market. On the double page spread,
I’m going to have a link to my web address
at the bottom of each page next to the page
number as this will attract the attention of
the reader when they’re close to finish
reading each page. Having a link to my web
address (cross media convergence) will
allow the reader of my magazine to go
online and investigate what events and
stories my music magazine have on its
website so it will have more information for
the reader.

• At the bottom of the front cover near the barcode and
at the end of each interview at the bottom of the page,
I’m going to have synergy links to social media as this
will attract the attention of the reader when they’re
close to finish reading the interview. Having links to
social media websites will allow the reader of my
magazine to go online and investigate what events and
stories my magazine have on social media which would
increase the popularity of my magazine globally and
not just locally, as everyone around the world can have
access to social media websites.

• I’ll also have puff promotion (for example winning tickets to BBC Night Of The Proms) on the
bottom right hand corner of my music magazine which is similar to the BBC Music magazine as you
can see from the image below they have a CD. Replicating this would be a good idea as the
audience normally notices the puff promotion on the corners of the page so having that on my
front cover would help the audience to notice it.

Layout of the double page spread
I’m going to have a drop capital as
it makes the feature on my double
page spread look less dull as the
rest of the text is heavy and
recognisable for the reader.
Therefore it’s different than just
normal text. The font of the drop
capital would be the same font as
the title of the feature/interview
which connotes that they’re
connected and to also distinguish
the drop capital from the rest of
the text on the double page
spread.

I’m going to have the title of
the double page spread on
the top hand left corner just
as the BBC Music Magazine.
This is done because it’ll get
the attention of the reader as
it’s on the top of the magazine
as the reader’s attention first
would be on the title
therefore having it at the top
of the double page spread
would grab the attention of
the reader quickly specially in
a much bigger and bolder font
than the content of the
interview.

For the main image, I’m going to
have a picture at the middle of
the page to grab the attention of
the reader and to make my
double page spread look less
dull; I’m also going to have
captions underneath it to let the
reader know what’s exactly
going on within the picture.

Graphic Layout of Choral magazine (Front cover)
Masthead
Strapline
Main
image
Main
Headline
Cover
lines
Cover
lines
Barcode
(Square)
with
social
media
logos
Website
For the main headline, I decided
to use a rhetorical question as this
would grab the attention of the
reader of my magazine and it
would therefore make the reader
think that the answer to this
question is in the magazine and so
therefore this would encourage
them to find out the answer and
purchase the magazine and read it
to find out about the main
headline.
Having the website
is very important as
this would make
the reader go
online and research
magazine on the
internet. This
makes the reader
find out more
information about
my magazine
outside of its paper
copy and they can
also buy the copy
online and read the
copies online if
they don’t want to
purchase it from
the market. It also
makes my
magazine look
more approachable
and flexible as it
can be viewed on
the internet also.
The masthead is on the top of the front
cover is because this will grab the
attention of the reader as it’s obvious to
spot. Also, my research connotes that
my magazine of inspiration ‘BBC Music
Magazine’ has its masthead on top of its
front cover page.
The social media logos connote that consumers can go
online and find my magazine on the social media
websites (Facebook, Instagram, Twitter). This is helpful
as my pages on social media would contain updates
about special features (Such as tickets for world classic
music events). This would then grab the attention of
the consumers as they’d follow my page on social
media and therefore it can encourage them to buy my
magazine.
Puff
promotion
My puff promotion would be winning 2
free tickets for the Night of Proms in
Royal Albert Hall. The denotation of
that is a big event for classic music
genre and a lot of the people who read
my magazine would be interested to
go to that event so having a feature
that promotes it would increase the
appeal for my music magazine. It’s
positioned on the right hand corner so
this would grab the attention of the
reader as it’s easy to notice so when
the reader goes to turn the page,
they’d notice it straight away and
therefore it will grab their attention.
Including the page number would also
encourage the consumer to open my
magazine and go to that page and read
about this feature.

Graphic Layout of Choral magazine
(Double Page Spread)
Masthead
Feature
Title
Description
Interview Interview Interview Interview
Quote
Interview Interview
Picture
Picture
Website
Social
media
Social
media
Page
number
LogoLogo
Page
number

Graphic Layout (Double Page Spread)
• For the main image, I’m going to have a picture at the middle of the page to grab the attention of
the reader and to make my double page spread look less dull; I’m also going to have captions
underneath it to let the reader know what’s exactly going on within the picture.
• The denotation of the links to social media at the bottom of each page next to the page number will
attract the attention of the reader when they’re close to finish reading each page. Having links to
social media websites will allow the reader of my magazine to go online and investigate information
about the interview in my magazine. From there they can also find out information about different
events my music magazine has. Having links to social media would increase the popularity and
appeal of my music magazine.
• The denotation of the link to my web address will attract the attention of the reader when they’re
close to finish reading each interview. Having a link to my web address will allow the reader of my
magazine to go online and investigate what events and stories my music magazine have on its
website so it will have more information for the reader. As you can see in the screenshot from BBC
music magazine there’s a web address link at the bottom of the interview so I adapted this method
to my music magazine.
• The denotation of drop capital makes the feature on my double page spread look less dull as the
rest of the text is heavy and recognisable for the reader. Therefore it’s different than just normal
text. The font of the drop capital would be the same font as the title of the feature/interview which
connotes that they’re connected and to also distinguish the drop capital from the rest of the text on
the double page spread.

Graphic Layout of Opera magazine (Front cover)
Masthead
Strapline
Main
image
Main
Headline
Cover
lines
Cover
lines
Barcode
(Square)
with
social
media
logos
Website
For the main headline, I decided
to use a rhetorical question as this
would grab the attention of the
reader of my magazine and it
would therefore make the reader
think that the answer to this
question is in the magazine and so
therefore this would encourage
them to find out the answer and
purchase the magazine and read it
to find out about the main
headline.
Having the website is very
important as this would
make the reader go online
and research magazine on
the internet. This makes
the reader find out more
information about my
magazine outside of its
paper copy and they can
also buy the copy online
and read the copies online
if they don’t want to
purchase it from the
market. It also makes my
magazine look more
approachable and flexible
as it can be viewed on the
internet also.
The masthead is on the top of the front
cover is because this will grab the
attention of the reader as it’s obvious to
spot. Also, my research connotes that
my magazine of inspiration ‘BBC Music
Magazine’ has its masthead on top of its
front cover page.
The social media logos connote that consumers can go
online and find my magazine on the social media
websites (Facebook, Instagram, Twitter). This is helpful
as my pages on social media would contain updates
about special features (Such as tickets for world classic
music events). This would then grab the attention of
the consumers as they’d follow my page on social
media and therefore it can encourage them to buy my
magazine.
Puff
promotion
My puff promotion would be winning 2
free tickets for the Night of Proms in
Royal Albert Hall. The denotation of
that is a big event for classic music
genre and a lot of the people who read
my magazine would be interested to
go to that event so having a feature
that promotes it would increase the
appeal for my music magazine. It’s
positioned on the right hand corner so
this would grab the attention of the
reader as it’s easy to notice so when
the reader goes to turn the page,
they’d notice it straight away and
therefore it will grab their attention.
Including the page number would also
encourage the consumer to open my
magazine and go to that page and read
about this feature.

Graphic Layout of Opera magazine
(Double Page Spread)
Masthead Feature
Title
Description
Interview Interview Interview Interview
Quote
Interview Interview
Picture
Picture
Website
Social
media
Social
media
Page
number
LogoLogo
Page
number
Social
media
Logo
Logo

Double Page Spread (Draft of the Interview)
• Interviewer: Bold font, Q()
• Person who’s interviewed: normal font, A()
• Q(0): Welcome to our interview
• A(0): Thank you
• Q1) Do you have any ideas why Schubert didn’t finish his last four movements?
• A1) It was because his father and his involvement WW2. Throughout WW2 he couldn’t focus on completing his symphony that he has worked on the last years before
the war started. Also, towards the end of WW2, he received news that his father has died during the war, and therefore this didn’t help him to focus on completing
his symphony as he was busy with the funeral of his dad and other things in that year (1945) therefore he didn’t have time to finish the symphony.
• Q2) How long did it take him to write his first 2 movements of the symphony and does he work on one or more symphonies at the time?
• A2) About 2 years. No. My father took his time while making a symphony. He only concentrated on one symphony so all his focus would be only aimed at what he
was working at the time. That’s why most of his symphonies are good and famous because he took his time with each one and didn’t complicate it by working on
other symphonies at the same time.
• Q3) We have information that tells us that he did sketch a third movement. However he never actually finished it or even started it. Can we know if he ever told
anyone at the time about this?
• A3) Yes. He told a few people about it but only within the family. He never told anyone outside the family. In fact, a few composers completed his third movement.
Various composers have completed the symphony based on that sketch, and their interpretation of the first two movements, but for all intents and purposes,
Symphony No. 8 remains truly unfinished.
• Q4) Okay, you say a few composers completed his third movement. How about the fourth which is his last movement? Has anyone completed both of them?
• A4) Yes a few composers have. Each one completed differently than the other and therefore the last two movements aren’t the same as the first two movements. As
the first two movements are the same and not changed, while the third and fourth movements are different depending on the composer who did it.
• Q5) Okay thank you. Can you tell us the names of the composers who finished both of the movements?
• A5) Yes. Charles Watkinson, Bastian Baakh, & Michael Dalshitz.
• Q6) Did you feel a bit disrespect from these composers as they carried on his work putting their name on it and not his?
• A6) No I didn’t feel disrespect towards my father, because all the composers who finished his symphony have asked us (the family) if they can finish off his symphony
and we agreed. Therefore they did ask our permission which I don’t find disrespectful.
• Q7) Do you carry on your father’s work? Do you have any schools for his music or any school for classic music genre?
• A7) Yes I do carry on the work from my father. I opened a special school for classic music genre. It specialises in teaching children aged between 5-12 how to use
musical instruments, specially the ones that have use in classic music. For example there are lessons for how to use Piano, and it depends on how experienced the
child is with that instrument. If he’s very experienced then he’s category A which is the highest category we have. On the other hand if someone has just started then
they’d be in category E which is the lowest category we have.
• Q8) what is the aim of your school?
• A8) The aim of my school is to produce world class composers, conductors, Opera singers, and people who work within an Orchestra. It aims on making children like
classic music from a young age so t stays with them when they’re older and drive them forward with their abilities to make them experts in the classic music genre.
• Q(0): Right. Unfortunately we came to the end of our interview. It was pleasure to have you, thank you for coming over and giving us your time.
• A(0): No problem, thank you.

Mood Board (why I have chosen the images)
• I have chosen the images as each one of them relate back to classic music. The
expensive watch relates to upper class people as these type of people would be
interested in buying these type of things, therefore having a Rolex watch would be
suitable for the mood board of my classic magazine. Having a Tuxedo also
connotes the main costume theme for these type of events as classical music
events tend to be aimed at upper class people, therefore it will require an
expensive smart costume such as a Tuxedo. Having pictures of violin and piano
would also connote the sense of classic music that’s in my magazine as both of
these musical instruments are used mainly in classical music. Therefore having
them in my mood board would show the passion of classic music that my
magazine has in it. Also, having a picture of Opera connotes where the classic
music events normally take place, as Operas usually take place at famous big halls
such Royal Albert Hall in London. There’s also pictures of famous Opera houses
and famous Italian Opera singers and conductors such as Sydney Opera House,
Royal Albert Hall, Paverotti, Ottavio Danotne. There’s also The Phantom Of Opera,
A Clockwork orange, Les Miserables which are films that have classic music in it
and they’re films that would attract the target audience of my music magazine. A
clockwork Orange represents more a rebellious type of film but with classic music
in it at some parts of the film. All these images of people and places relate back to
classic music.

Mood Board (why I have chosen the
images)
• I chose the images as the target audience of my music magazine is
aimed at female audience therefore having pictures such as
expensive jewellery brands (Pandora) and expensive make-up
brands (Sephora) would grab their attention as upper class women
who would read my music magazine (classic genre) would be
interested in these type of expensive upper class brands in my
magazine. Having pictures of violin and piano would also connote
the sense of classic music that’s in my magazine as both of these
musical instruments are used mainly in classical music. Therefore
having them in my mood board would show the passion of classic
music that my magazine has in it. Also, having a picture of Opera
connotes where the classic music events normally take place, as
Operas usually take place at famous big halls such Royal Albert Hall
in London.

Genre
Genre - The genre of the music magazine that I’m going to
produce is world classical music. This is because I think that
classic music is the world’s oldest genre of music, therefore I
feel that it should keep on expanding and more people should
know and hear about it. Famous composers such as
Beethoveen, Mozart, Bakh, etc; are one of the most famous
composers of all time and the symphonies they attributed are
very iconic and important. Classic music has a lot of benefits.
Listening to classic music lowers blood pressure, lowers
stress, makes people smarter and provides a comfortable
sleep. This is what made me choose this genre to my music
magazine so I can expand on it and let more people from
different age groups to read about it as well. I’m going to have
2 magazines, one of them would be aimed at the main target
audience which is male and female, and the second magazine
would be aimed at just the female audience as it’d have
stories and adverts that grabs the female audience.

Style
• The colours I’m going to use are black and white. Based on the research I made, the magazine had a
lot of black and white colour schemes in it to connote the genre of the music which is classic. The
black and white colours connote that classic is still present these days as Tuxedos are black and
white and therefore this could relate back to the main theme costume of the classic music events.
Also, Tuxedo’s are the main theme costume that people wear to attend classical musical events
(Such as BBC Night of The Proms) therefore these colours would be suitable for the genre of my
music magazine.
• I also chose grey because it’s mixture of black and white and therefore it has some sense of classic
music. It’s also the colour of the background the front cover of one of the BBC Music Magazine
editions.

Strapline
• ‘We live classic music’
• The denotation of my strapline ‘we live classic music’ connotes that my music magazine has passion
for classic music and that it’s involved massively in that genre. Having the strapline like that,
connotes that whoever likes classic music will find my magazine helpful as it grabs the attention of
the consumer and it encourages them to buy it because the strapline sounds passionate about its
genre. Also the position of the strapline would be at the top of the magazine (just above the
masthead) which makes it easily and quickly noticeable by the consumer as it would be above the
masthead and therefore it would be one of the first thing they’d notice about my magazine as the
masthead is positioned at the top of the magazine with big font. The strapline is almost inviting the
consumer to read the magazine and therefore this might encourage them to purchase the
magazine when looking at the strapline. The position of the strapline is taken from my magazine of
inspiration (BBC Music Magazine) as they have it above the masthead on top of their magazine.

Synergy with social media
• Social media – Facebook, Instagram, Twitter pages. Posts about the most recent news related to world classical
music.
• It updates every hour or if there’s a breaking news, to keep the people who follow it up to date.
• I’m also going to have social media links along with my music magazine’s website link at the bottom of the front
cover and at the bottom of the page of each feature (i.e. interview, educational, etc.).
• Social media websites will allow the reader of my magazine to go online and investigate what events and stories my
magazine have on social media.
• Having links to social media on the front cover of the magazine would also let the reader of my magazine know that
my magazine is available online on these therefore this would help to expand my magazine globally.
• The social media websites I will contain on the front cover and the double page spread of my magazine would be the
Facebook, Twitter and Instagram logo. By containing the Facebook logo on each of the pages for my magazine allows
the readers to go onto Facebook and have a look at the page as they can see what the page has online and what
type of stories it has. Having the links to social media on the double page spread would be the links of the artist
that’s in the double page spread. Therefore this would allow the reader to go and follow them on social media and
find out more about them by following for example on Twitter. They can then look at their tweets and follow their
latest news. The final social media icon which I have contained on the Choral pages is the Instagram logo, just like
the twitter one the Instagram allows the readership to follow the magazine, band or artist on Instagram and like
their posts and comment on them making Choral. This makes my magazine approachable online as a lot of people go
online and therefore by having my magazine on social media, it’ll make it more popular to the reader as they can
read its news, see next issues, etc.

Example of my magazine page on
social media

Price
• For the price of my magazine, I’m going to try to sell it for £3.99 for the copy monthly. Based on my
research, BBC music magazine costs £4.99 for the copy monthly. Therefore having the price £1
cheaper might encourage people to purchase my magazine rather than other magazines. Also, for
the socio economic needs, this might also encourage the ‘C1’ (lower middle class) category to buy
the magazine. My research shows that 62% of readers of BBC music magazine are from ABC1.
Therefore having a cheaper magazine than BBC might encourage the people from that category (C1)
to buy the copy of my magazine more as £1 cheaper could matter to people from that category.
This will therefore increase the appeal for my magazine.

Subscriptions
• I will offer 15% discount for issues to whoever
subscribes to my music magazine online on
YouTube or on any social media website. This will
therefore increase the popularity of my music
magazine and it will keep people updated and
following my magazine and finding out about the
latest news about it. This will also increase the
visitors of my magazines as other magazines such
as BBC music magazine doesn’t offer that type of
feature; therefore by offering this feature, more
people will subscribe to my magazine.

Target audience
• Linked to Hartley’s 7 subjectivities, my target audience would be based on the following:
• Age: My music magazine would be aimed at those who are aged 40+ as people that age would be interested in classical
music or maybe starting to be interested in them. Therefore my music magazine would encourage those who are starting
to like classic music and would increase the popularity of classic music for those who don’t know what it is about. To
ensure I have massive appeal; my music magazine would Include facts and pictures about different Opera houses around
the world, different events around the world (specially in England) that relate back to classic music, information about
conductors, orchestras, etc.
• Gender: my music magazine would be aimed at both genders (male & female) as I’m going to have adverts that are linked
to both genders. For example an advertisement page for having a Watch made for men and a necklace made for women,
therefore the adverts in the magazine are equally balanced and not just focused on specific gender, therefore this makes
both male and female read the magazine.
• Class: according to my previous research on BBC music magazine, 37% of the readers of my magazine are between A & B
which middle to upper class people because most of high/middle class people tend to listen to world classic music as it’s
tend to be more relaxing and not as aggressive as other genres of music. For example, my magazine had advertisements
such as the watch at the back of the magazine connotes one of the themes of the magazine. The magazine focuses on
world classical music and as my research shows that 37% of the readers are between A & B and the average age is 41.
Therefore a lot of the readers would be interested in buying watches that are expensive and classical, not digital, therefore
the watch would grab the attention of the audience as mainly older people who are middle/upper class would want to buy
it. For my music magazine, it’s going to have the same type of advertisements to grab the attention of that group of socio-
economic needs.
Source:
https://www.examstutor.com/business/resources/studyroom/marketing/market_analysis/8_psychographic_seg
mentation.php

Target audience
• According to Katz’s theory, the target audience of my
magazine would want to escape from their everyday
stressful life or get away from problems by reading my
magazine so they would educate themselves and think
more about what’s going on in the magazine rather than
thinking about things that are happening to them in their
daily life. Also, one of the reasons that my target audience
would read my music magazine is because of surveillance,
so they can inform and educate themselves about the
genre of my music magazine. This comes in very handy as
my music magazine would specialise in covering young
prospects of classic music so therefore a lot of people
would want to educate themselves and know who might be
the next classic music star in the future.

Target audience
According to Maslow’s hierarchy of needs the content in the magazine
is aimed to achieve the basic needs of consumers, mainly the need for
discovery (learning new things, satisfying curiosity, finding new artists
to keep interested and be entertained) and the need for escape
(escape from reality or to relax).

Psychographics
The lifestyle of the readers of my magazine
would be mainly resigned. This is because
they’re mainly older people who like and
tend to read classical music magazines
therefore they’d be orientated to the past
and have resigned roles.
Also, another lifestyle would be a succeeder.
This is because BBC Music Magazine is more
expensive than any other magazine,
therefore the people who purchase it, tend
to be financially stronger than all the other
groups. Linked back to my socio-economic
needs research, 62% of people who read my
magazine fall under the category ABC1,
therefore this connotes that the majority of
the target audience are people who are
financially stable, have a good work ethic
and are organised therefore they’re
succeeders.
Source:
https://www.examstutor.com/business/resources/studyroom/marketing/market_analysis/8_psychographic_seg
mentation.php

Distribution methods
• Sale or return: This distribution method is used in most
shops, newsagents and in supermarkets. The distributor is
giving a set numbers of magazine to retail outlets (for
example 15 copies). If less than the set number are (for
example 10) then the rest of the magazines are returned to
the distributor, because they’d go to waste otherwise as
they didn’t make profit to the distributor.
• Source: http://abcstandards.org.uk/republic-of-ireland/roi-
consumer-magazines/179-categories/sector/518-retail-
sales-sale-or-return-roi-consumer-magazines

Distribution methods
• Online publishing: Reader would be able to participate in a subscription model, which can be paid
or for free. There are different types of the online method. A very simple is reading the articles on
the website. The other type of that looks like a magazine, but it's accessible online, and you can the
pages via a mouse click. It doesn’t include a subscription scheme. However, the articles would be
less detailed and won’t include everything a paying costumer is able to access. Another method is
to subscribe to a Kindle or iPad of the magazine, which replaces a physical copy and work like e-
books. This is also beneficial as people don’t have to purchase the magazine physically and
therefore it could be easier for some people to just view my magazine online,. It’s also cheaper, and
it’ll also increase my magazine distribution into a global scale so more people would hear about it.
• Phone application: I’m also going to have an app which works on Smartphones and this would be
introduced to give costumers quick updates and to promote the magazines. It’ll have the same
articles on the online version of the magazine.
• Source: http://digitalmagazinepublishing.net/digital-magazine-publishing/advantages/

Retailers
• The retailers for my magazine are mainly superstores such as
Sainsbury's, Tesco’s and M&S. However the magazines can be bought
in some paper shops so for the consumer to buy the magazine they
can go to their local retailer (i.e. WHSmith) in order to get the
magazine and by having the magazine based in most stores/shops they
are able to buy the magazine anywhere were there is a shop that sells
the BBC Music Magazine.

Conclusion
• WWW –
• I felt I researched a lot this time and didn’t rush the deadline till the last minute. I
also annotated codes and conventions well giving reasons why I did what I did. For
example, I decided to sue a rhetorical question for my main headline to grab the
attention of the reader and because it was already in my magazine of inspiration
(BBC Music Magazine).
• EBI –
• I feel there should be more information on the sources of ideas I chose because
with reasons it will help me to know why I chose it and how I can build on it. I
should also do the corrections that I receive straight away and not wait for it.
• In the next learning outcome, I have to be able to develop ideas by creating
proposals and sample. This learning outcome helped me to develop an idea for my
magazine, therefore ln the next learning outcome, I’d e able to give good proposal
giving reasons why I went for classic music, what’s going to be included in my
magazine, and go more in depth and details for my magazine (For example,
creating front cover, double-page spread, etc.).

Unit 13 – LO2

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Unit 13 – LO2