Flipbook highlighting the philanthropy trends in the Millennial generation in the time of social media.

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With Canadians spending 86% of their day
focused on a screen, awareness is readily
available for those constantly connected.1

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Activists in older generations
dismiss Millennials for their digital
advocacy. 4

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61% of donors divided smaller donations between
3-5 different organizations rather than a larger
portion to one. 8

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Millennials need to be part of the online discussion and
make digital engagement productive and meaningful. 10

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Furthermore, the difference in activism between
generations lies in what or how much they are
donating. 6

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This trend of uprising activism in Millennials could be
attributed to the accessibility and regular activity on
social media.

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Immediate gratification fulfills Millennials’ desires in
activism, better preparing the generation for long
term dedication to advocacy.

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Works Cited
1. Anderssen, Erin. "Digital Overload: How We Are Seduced by Distraction." The Globe and
Mail. The Globe and Mail, 29 Mar. 2014. Web. 11 June 2015.
2. Blumberg, Mark. "List of Ontario Non-Profit Corporations." Canadian Charity Law.
Blumbergs, 20 Mar. 2014. Web. 11 June 2015.
3. College, Cara. "Millennials: The Giving Generation?" USA Today. Gannett, 11 Dec. 2013.
Web. 11 June 2015.
4. Faw, Larissa. "Are Millennials Lazy Or Avant-Garde Social Activists?" Forbes. Forbes
Magazine, 23 Oct. 2012. Web. 11 June 2015.
5. Fry, Richard. "This Year, Millennials Will Overtake Baby Boomers." Pew Research Center
RSS. 16 Jan. 2015. Web. 11 June 2015.
6. Jacobs, Deborah L. "Charitable Giving: Baby Boomers Donate More, Study Shows." Forbes.
Forbes Magazine, 8 Aug. 2013. Web. 11 June 2015.
7. Kielburger, Craig, and Marc Kielburger. "A Click Is Not Enough to Have Impact on World."
Canoe.com. 10 Apr. 2015. Web. 11 June 2015.
8. "Millennials and Multimedia: Fundraising in the Digital Age." ScaleFunder Crowdfunding for
Universities and NonProfits. ScaleFunder, 3 Mar. 2015. Web. 6 June 2015.
9. Sharma, Ritu. "Stop Pouring Ice on Clicktivism." The Huffington Post.
TheHuffingtonPost.com, 20 Aug. 2014. Web. 11 June 2015.
10. Stern, Caryl. "In Praise of Clicktivism." The Huffington Post. TheHuffingtonPost.com. Web.
11 June 2015.
11. Swallow, Erica. “How Social Games Are Changing The World.” Forbes. Forbes Magazine,
23 Mar.2013. Web. 6 June 2015.