To deal with today’s downward price pressure on Language Service Providers (LSPs), we have to rethink the value proposition for customers. What used to be valid a couple of years ago could be worthless in today's hyperconnected online world. Words as user-generated content, search engine marketing, online customer support, intelligent assistants, e-discovery, and others didn't even exist around 20 years ago. Where does your LSP want to be in 10 years time?

1. New Business Models
for the
Translation Industry
Diego Bartolome, CEO tauyou <language technology>
diego.bartolome@tauyou.com
@diegobartolome

2. The Translator (before)
Source: U.S. Bureau of Labor Statistics

3. The Translator (now)

5. Has our
Business Model
evolved?

7. Once upon an industry ...

15. But ...
What is a Business Model?

16. A business model
A business model describes the rationale
of how an organization creates, delivers,
and captures value

17. Business Model Canvas

18. YOUR Canvas

19. Customer segments
Main Idea: Long Tail
Example

20. Value proposition
Main Idea: Value pricing
Example

21. Key Activities
Main Idea: Process Automation
Example

22. Key Resources
Main Ideas: Machine Translation / Crowd
Examples

23. Channels
Main Ideas: Apps /WhatsApp / Skype...
Example

24. Revenues / Costs
Main Ideas: innovative financial models
Example

26. Main Free Business Models
Freemium (Linkedin)
Advertising (Facebook)
Cross-subsidies (DVDs in Walmarkt)
Zero marginal cost in distribution (Music)
Labor exchange (Quora)
Gift economy (Freecycle)

27. The next price per word?

28. Life is about the people you meet and
the things you create with them.
So go out and start creating
Part of the Holstee Manifesto
Diego Bartolome
CEO tauyou <language technology>
diego.bartolome @ tauyou.com
@diegobartolome