5. •Easy to remember!
•Get message across!
•Creates branding for the company.
Branding: term to describe name,
icon, music that separates one
brand from another
Why simple language?
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6. • Just do it!
• I'm lovin' it
• The power of dreams
• Ideas for life
• Eat fresh
• Impossible is nothing
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7. •Simple verbs: do, eat, love
•simple time: nothing, just, life
•inspiring adjectives: fresh,
impossible.
•aspirational nouns: power, dreams,
ideas.
All of these iconic
slogans contain:
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8. •Apple created one of most iconic
slogans of the last decade. Strong
verb, inspiring adjective.
Think Different
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42. Apple: Think Simple
•Fix the cause, not the problem.
•You need to have a clear vision
•Learn NO: don’t do what you don’t need
to do.
•Simplicity is not cutting back,
it’s making it more user friendly.
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46. A Simple Life
•We believe you can have a simple
life where you are RIGHT NOW!
•Let’s work together to Make Your
Tomorrow Simple.
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47. 2 things
•something that’s failing
•something that takes too much
time.
•something that’s complicated
•something that annoy’s you
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48. Get advice
•Get a different point of view.
•Give each other advice on how to
solve your problems.
•Use your knowledge and expertise
to help others.
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49. 1 thing
•Take the advice you have been
given and make your solution.
•WHAT are you going to change and
HOW will you do it?
•“I will....”
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