1. About The Client Our client is A Dog’s Life . A Dog’s Life is a dog grooming and boarding facility located in the greater Chicago area. The company offers a broad spectrum of services for dog owners and their dogs including dog grooming, training, daycare, and vacation boarding. A Dog’s Life’s competes in the luxury dog goods and services segment of the market. DogMa Design Copyright©DogMa Design 2011

2. Target Audience The majority of their current customers who are of both genders and all ages are premium pet households who have large amounts of discretionary funds to spend on their pets. Their customers seek out high-end luxury goods and services for their pets. Currently, A Dog’s Life has no online presence. DogMa Design Copyright©DogMa Design 2011

4. Our Design Ideas We are using a Jello layout which is a fixed sized but centered in the browser. We are using a sans serif font for the web site as more readable. Blue color of the text provides a great contrast against the light blue background. Our proposals for color scheme are dark blue and light blue, purple and yellow. DogMa Design Copyright©DogMa Design 2011

5. Our Design Ideas We are building a visually clean and consistent in its layout website. Repetition, contrast, proximity and alignment are used in the design. Consistent header area and navigation, color palette and contrast of the text areas contribute to a usable and accessible page layout. DogMa Design Copyright©DogMa Design 2011

6. Sample Page Layout DogMa Design Copyright©DogMa Design 2011