Baidurjya Sinha ( Tatan )

Noida Area, India India

Business Strategist and Head of User Experience

Technology / Software / Internet

Global UX leader and strategist with deep understanding of Customers, Business, UX Design and Technology. More than 14 years of experience setting up Innovation and UX practices and leading cross functional teams to innovate successful digital products for startups and Fortune 500 companies . Successfully created best of class Innovation and UX practice and global teams from scratch and fragmented groups with measurable impact. Conceptualised and led enterprise wide UX and unification strategy to create common design language, patterns, UI tech stack for all product groups. Helped business to conceptualise and build multiple products for customer centric markets through customer resea...