Check out our latest publication on Google LLC, which is an American multinational technology company specializing in Internet-related services and products. It's services include online advertising technologies, cloud computing, software, hardware and a search engine. Check out the SWOT and PESTLE analysis on Google- https://www.swotandpestle.com/google-inc/ The analysis covers the business strategy of Google. We appreciate Bibhu Prasad Nayak's contribution towards this research report. Follow us @swotandpestle to know more and visit our website - https://www.swotandpestle.com/ NEED HELP WITH YOUR RESEARCH? Apart from SWOT and PESTLE analysis we also do Value chain analysis, Porter's five forces, BCG Analysis, Segment-Target and Positioning Analysis and other models and analyses to suit customised needs. Place your inquiry here https://www.swotandpestle.com/solutions/ #Google #SWOTAnalysisGoogle #PESTLEAnalysisGoogle #MarketResearchGoogle #CustomisedResearchGoogle #StrategyGoogle #BusinessCasestudyGoogle #BusinessStrategyGoogle #SWOTandPESTLEGoogle #SWOT #PESTLE #ConsultingGoogle

1. GOOGLE SWOT ANALYSIS

2. ABOUT GOOGLE
Products and Services include:
Online advertisement support
Web search
Software & Hardware
Cloud Computing

3. ABOUT GOOGLE
In 2020, 70.9% of
Google’s total
revenue came
from advertising
alone
Google might be
the only company
with the explicit
goal to REDUCE
the amount of
time people spend
on its site
Google has
photographed 5
million miles of
road for its Street
View maps
Google has the
largest index of
websites in the
world
Google serves
employees three
meals a day, all of
which are free

4. WHAT IS SWOT ANALYSIS?
• SWOT is an abbreviation of Strength, Weakness, Opportunity and
Threat
• It includes analysis of internal and external factors that may
strategically affect the performance of an organization, group or
individual
• Strengths and Weaknesses are internal factors
• Opportunities and Threats are external factors

5. TODAY WE ARE PRESENTING
THE SWOT ANALYSIS OF

6. STRENGTHS
1. Market leader in search engines
2. Dominance in online advertisement
services
3. Android mobile operating system
4. Strong command over machine learning
5. Repository to huge amounts of data
6. Brand Power
WEAKNESSES
1. Security and censorship concerns
2. Over-dependence on Ad revenues
3. Dropping Ad rates
OPPORTUNITIES
1. Investing in moonshots
2. Cloud Computing
3. Phenomenal acquisition prowess
4. Shift to online, as well as the advent of
the multi-device world
THREATS
1. Intense competition as technology is
rapidly revolutionizing the world
2. Patent infringements and law suits
3. Violation of anti-trust rules attracting
penalties
4. New and existing technologies bracing up
to block ads

7. OPPORTUNITIES
1. Investing in moonshots-
• Some of Google’s innovative moonshot projects are:
Google Glass
• Wearable computer functioning as a hands-
free smartphone, letting users access the
mobile internet browser, camera, calendar,
and other apps by voice commands.
Google Lens
• An image recognition technology designed
to bring up relevant information related to
objects, it identifies using visual analysis
based on a neural network.

8. OPPORTUNITIES
1. Investing in moonshots-
• Some of Google’s innovative moonshot projects are:
Google Assistant
• An artificial intelligence–powered virtual
assistant that is available on mobile and
smart home devices. It can engage in two-
way conversations.
Self-driving cars: Waymo
• Waymo LLC is an American autonomous driving
technology development company. It is a subsidiary of
Alphabet Inc, the parent company of Google. Waymo
operates a commercial self-driving taxi service.

9. OPPORTUNITIES
• Cloud computing is the most trending
and lucrative businesses in the current
digital age. Top players in global public
cloud computing space are:
2. Cloud Computing-
• Google being an innovative
company can invest in cloud
computing and give tough
competition to its competitors
• Google already provides storage
space through

10. OPPORTUNITIES
3. Phenomenal acquisition prowess-
• Google can gain key competitive advantage over rivals through acquisitions
• Acquisitions enhance Google’s portfolio and help them to leverage their strengths
in engineering and other functional capabilities
• Some of these acquisitions blossoms into full grown businesses like YouTube,
which Google incubates and expands
Since 2012, Alphabet has acquired 118
companies
From 2012 to 2017, Alphabet has averaged 1.6
acquisitions per month
In 2018, Alphabet acquired startup Redux which is a
sophisticated smart phone technology
In 2017, Alphabet acquired 7 of its own capital-
based startups

11. GET DETAILED SWOT & PESTLE ANALYSIS REPORT OF GOOGLE AT
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12. NEED HELP WITH YOUR RESEARCH?
Apart from SWOT & PESTLE analysis we also do:
• Porter's Five Forces
• Key Success Factors
• Competitive Analysis
• Value Chain Analysis
• BCG Analysis
• STP Analysis
• Other models and analysis as per customized
requirements
For further information, please visit:
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13. THANK YOU!