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Retail The Great India Place

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Retail The Great India Place

  1. 1. Presented to Mr. Gajendra Sharma Faculty Retail Management Presentation by Tarun Kumar Arya International School of Marketing Communications 30 th January 2008
  2. 2. Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser Occupant Perceptions Organization Needs Cost Productivity Infrastructure Micro-environ Facility Services WORKING ENVIRONMENT Value For Money … retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Understand Retail Management …….
  3. 3. Sector Overview in India New Delhi & NCR ( 20%) Mumbai (10%) Pune (10%) Bangalore (35%) Chennai (10%) Hyderabad (5%) Others (10%) Others include Chandigarh, BBSR, Indore, Jaipur, Vizag, TVM, Calcutta etc
  4. 4. Future Growth Prospects IT/ITES Retail Corporate Office Others FY 2004-2005 FY 2005-2006 FY 2006-2007
  5. 5. <ul><li>Growing Market, limited trained manpower </li></ul><ul><li>- hence prone to poaching </li></ul><ul><li>Very few training institute with a focus to RM </li></ul><ul><li>Acute manpower shortage foreseen in future </li></ul><ul><li>Vendors as business partners </li></ul><ul><li>Retailing may include subordinated services, such as delivery. </li></ul><ul><li>Retailers are at the end of the supply chain. </li></ul><ul><li>Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. </li></ul>Retail Management - Indian Context
  6. 6. Consumers are buying across different Retail Channels. Insight….. More than 16% of the consumers shop across more than one channel (Mall). Standalone Retail Store BROWSE& BUY Malls Markets (All formats) <ul><li>Other </li></ul><ul><li>Internet </li></ul><ul><li>Catalog </li></ul>
  7. 7. <ul><li>Spurt in extremely large retail spaces. </li></ul><ul><li>Shopping malls with over 1 million sq ft of space have become the order of the day. </li></ul><ul><li>About 20 of these are now at various stages of construction across the country. </li></ul><ul><li>In the National Capital Region (NCR), Unitech's Great India Place has more then 1.5 million square feet (sq ft) of retail space. </li></ul><ul><li>In Mumbai, at least 8 malls with over 1 million sq ft. each. </li></ul><ul><li>In Bangalore, at least 3 malls with similar dimensions are under development. </li></ul><ul><li>Ludhiana will soon have a 1.6-million sq ft mall by Today Homes. </li></ul>Retail and Shopping Malls
  8. 8. Target is complete household…… A Great Shift has occurred in Indian……. <ul><li>We are strengthening our positioning of the “Complete Department Store” to serve the whole household. </li></ul><ul><li>For this Store brand needs to be developed like a FMCG brand which could be used by almost every family member, more and more times. </li></ul><ul><li>The teenagers would be the next big customers. </li></ul>Their would be a decline. Customers of this Decade Customers of the Next decade JOINT FAMILY NUCLEAR FAMILY Individual Circles SINGLES
  9. 9. FOR A SUCCESSFUL MALL …… <ul><li>A Carefully Conceived Design </li></ul><ul><li>AND </li></ul><ul><li>A Good Management Team, managing the functioning of the Mall. </li></ul><ul><li>Efficient Management requires: </li></ul><ul><li>Integration of the Owner and </li></ul><ul><li>The Mall Management Team </li></ul>Modern, Convenient, Technologically Well-Equipped, Well -Maintained / Managed and Promoted – Today’s Malls…..
  10. 10. India’s Best Shopping Malls Metropolis-Hiland Park, Kolkata 175,000 Sq.ft October 2004 onwards City Centre, Kolkata 400,000 Sq.ft March 2004 onwards Forum Mall, Kolkata 200,000 Sq.ft April 2003 onwards Sigma Mall, Bangalore 150,000 Sq.ft Oct 2004 onwards
  11. 11. India’s Best Shopping Malls The Zone, Nasik 100,000 Sq.ft May 2004 onwards High Street Phoenix Mall, Mumbai 450,000 Sq.ft Nov 2002 onwards R Mall, Mumbai 250,000 Sq.ft March 2004 onwards Forum Mall, Bhubaneshwar 190,000 Sq.ft March 2004 onwards
  12. 12. India’s Best Shopping Malls Galaxy Mall, Gurgaon 160,000 Sq.ft June 2004 onwards Sahara Mall, Gurgaon 237,000 Sq.ft June 2003 onwards
  13. 13. Shopping Malls of Noida Spice World, Noida 1,50,000 Sq.ft Date is not available CentreStage Mall, Noida 3,50,000 Sq.ft Date is not available Competition of The Great India Place
  14. 14. … One and Only One The Great India Place
  15. 15. <ul><li>A world-class integrated destination with multiple theme park, cinemas, shops and restaurants. </li></ul><ul><li>The Great India Place is a retail and entertainment complex as part of Entertainment City, an international standard amusement park. </li></ul>About The Great India Place
  16. 16. <ul><li>This integrated mix-use destination also convinces with its prime location near Sector 18, right at the entrance of Noida. </li></ul><ul><li>Spanning 1,500,000 sqft, this is the largest retail development in India. </li></ul><ul><li>India’s first mall which dealing with Competitive Brands. </li></ul>About The Great India Place
  17. 17. <ul><li>15,00,000 Sqft </li></ul><ul><li>80,000 Ft. Fall </li></ul><ul><li>Most competitive brands. </li></ul><ul><li>Biggest Parking </li></ul><ul><li>No disk </li></ul><ul><li>For all segments </li></ul><ul><li>3,50,000 Sqft </li></ul><ul><li>40,000 Ft. Fall </li></ul><ul><li>No competitive brands. </li></ul><ul><li>Comparatively Less. </li></ul><ul><li>Elevates </li></ul><ul><li>For Premium Segment </li></ul>Competitive Analysis TGIP Spice CSM <ul><li>1,50,000 Sqft </li></ul><ul><li>22,000 Ft. Fall </li></ul><ul><li>No competitive brands. </li></ul><ul><li>Comparatively Less. </li></ul><ul><li>Disk </li></ul><ul><li>For premium segment </li></ul>
  18. 18. <ul><li>Designed by Callison Inc. the interior theme of the complex is &quot;shoppertainment&quot;, which integrates shopping and entertainment in the same premises. </li></ul><ul><li>Hence the complex has shops of all possible product and service categories </li></ul>Fascia
  19. 19. Sitting Place in The Front Projected Photo of Mall Before Opening Fascia Pathway For Entrance
  20. 20. Parking Entrance of Parking Lower Level Parking Upper Level Parking Front Parking Way to Ground Floor from Parking
  21. 21. Accessibility <ul><li>Near To Atta Market (Sector 18) </li></ul><ul><li>It is the Biggest Market of Noida and Greater Noida. </li></ul><ul><li>It is also An Economy Hub of This Place. </li></ul><ul><li>Mall is at the side of the main road. </li></ul><ul><li>This road is connected to Delhi and Greater Noida. </li></ul>
  22. 22. Accessibility
  23. 23. <ul><li>Mostly the colour have been used are- Red, Yellow, Orange. </li></ul><ul><li>On the floor, they have used White, Black, and Blue Marble. </li></ul><ul><li>Lighting on the escalators are Blue. </li></ul><ul><li>Rest lighting has done in a manner that gives a golden to the mall in the night. </li></ul><ul><li>In the day time there is sufficient sources natural light. </li></ul>Colour & Lighting Internal
  24. 24. <ul><li>Front Colours are Orange, White and some other one. </li></ul><ul><li>Lighting is very attractive. People can see that from a long distance, because of its shining Tunnels. </li></ul><ul><li>All the displays have its own shining that increases its beauty. </li></ul>Colour & Lighting External
  25. 25. <ul><li>The mall houses big retail outlets like Shopper's Stop, Globus, Pantaloons, Big Bazaar, Home Town, Lifestyle and Adlabs, and Spoon Food Court. </li></ul>Anchor Stores
  26. 26. <ul><li>A 180,000 sq.ft. Food and Entertainment zone on the top floor .(Spoon) </li></ul><ul><li>6-screen Adlabs multiplex opened recently. </li></ul><ul><li>1200 Capacity in 4 Screens (Functional). </li></ul><ul><li>The maximum area of the mall is covered by Future Group ventures named as Home Town, Big Bazaar and Pantaloon </li></ul>Food Court & Cineplex
  27. 27. <ul><li>The mall also has a dedicated 80,000 sft zone for the Wedding Bazaar and the Homesaaz that promise to transform your dreams into reality and your home into paradise. </li></ul><ul><li>Jewels from Hazoorilal, R C Jellewers, Cygnus, Taraash, Wardrobe from Dulhan Libas, Sita Bridal, Study by Janak and Renowned Fashion Designers will be there at a one stop destination for those who look for perfection. </li></ul><ul><li>The Home saaz section will cater to national and regional retailers involved in all categories of home improvement, and would make available every product and service segments that a consumer requires to build/renovate or decorate a home. </li></ul>Stores and Area
  28. 28. Merchandise <ul><li>All the shops in the mall has different layout. </li></ul><ul><li>The section of all the products are predefined. </li></ul><ul><li>There is only one book store. That is Om Book Store. </li></ul><ul><li>Walking space between shops is sufficient. </li></ul><ul><li>The services of the mall meets with international standards. </li></ul>
  29. 29. Merchandise <ul><li>Internal arrangement of the shops are shelf based. </li></ul><ul><li>In the walking space, we can see various stalls and promotions. </li></ul>
  30. 30. Merchandise Stalls Food Corner Men’s Parlor Lingerie Shop
  31. 31. Mall Transportation <ul><li>Mall gives three types of transportation:- </li></ul><ul><li>Lift(9) </li></ul><ul><li>Escalators (32) </li></ul><ul><li>Steps (not for public use) </li></ul>
  32. 32. Floor Plan
  33. 33. <ul><li>PROPER PLANNING INCLUDES: </li></ul><ul><li>VISITORS MANAGEMENT </li></ul><ul><li>OCCUPANTS MANAGEMENT </li></ul><ul><li>SOUND INFRASTRUCTURE </li></ul><ul><li>CREATION OF AN AMBIENCE </li></ul>Mall management
  34. 34. INFRASTRUCUTRE <ul><li>Dedicated Security System </li></ul><ul><li>Proper Sewage System </li></ul><ul><li>Uninterrupted Power Supply with 100% power backup </li></ul><ul><li>HVAC with adequate redundancy </li></ul><ul><li>Fire Fighting & Detection System </li></ul>Mall management
  35. 35. <ul><li>Toilets - separate for customers & staff </li></ul><ul><li>Building & Floor Directories </li></ul><ul><li>Signage directing customers towards elevators, toilets, fire exits, etc. </li></ul><ul><li>Water Softening & Purification System </li></ul><ul><li>P. A. System with Channeled Music </li></ul><ul><li>Emergency Lighting in all areas </li></ul>Mall management
  36. 36. Scope of Services <ul><li>Equipments </li></ul><ul><li>Civil works </li></ul><ul><li>Carpentry </li></ul><ul><li>Masonry work </li></ul><ul><li>Furniture </li></ul><ul><li>Painting </li></ul><ul><li>Trouble shooting </li></ul><ul><li>Project Work </li></ul><ul><li>Quality Control </li></ul><ul><li>Health and Fire Safety </li></ul><ul><li>Preventive Management </li></ul><ul><li>Energy Management </li></ul><ul><li>Help Desk </li></ul><ul><li>Vendor Management & Procurements </li></ul><ul><li>Tender Processing </li></ul><ul><li>Inventory Control </li></ul><ul><li>Budgeting </li></ul><ul><li>Security </li></ul><ul><li>Electrical & Mechanical </li></ul><ul><li>DG & HVAC Operations </li></ul><ul><li>House Keeping </li></ul><ul><li>Sanitary & Plumbing </li></ul><ul><li>Pest Control </li></ul><ul><li>Landscaping </li></ul><ul><li>Office Support Staff </li></ul><ul><li>Water Effluent Treatment Plant Maintenance </li></ul><ul><li>Parking Area Management </li></ul><ul><li>Fire Detection and fire fighting system </li></ul><ul><li>HVAC </li></ul><ul><li>Lifts & Elevator </li></ul><ul><li>Water and Fire Pumps </li></ul><ul><li>Closed Circuit Television System </li></ul><ul><li>Access Control System </li></ul><ul><li>Vertical Elevation Systems </li></ul><ul><li>Water & Fire Fighting Pumps </li></ul><ul><li>Backup Power Supply </li></ul>Minor Repairs Management Functions Service Management Utilities Management
  37. 37. Mall management: Organization Structure
  38. 38. Mall management: MALL OPERATION SCHEDULE
  39. 39. Final words…….. <ul><li>Message to Retailers: </li></ul><ul><li>Evolve your all strategies around customers. </li></ul><ul><li>Keep growing. </li></ul><ul><li>“ Customers is king of Past and now the Emperor of Future.” </li></ul>Message to Customers: “ Enjoy the Kingdom of Retailers”
  40. 40. Happiest Moments in TGIP With Dream Car