Social Media Strategy project

1. IS425 AISM
Terence LIN Ziyang
Shaun TAN Jun Hua
Tarlochan Singh GILL S/O P S
Sharon PHUI Wei Ling
[Team 5]
Formulating tomorrow’s solution today

2. Vision
To provide the employees with a robust social
intranet to foster stronger relationships and aid
them in their daily work delivery.
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

3. As Is
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
Avenue for TACG members to engage and disseminate
information
Foster closer relations
and knowledge sharing
among analysts and
consultants alike
To Incentivizing
employees to adopt
social media tools and
services

4. As Is
Accenture Portal
Accenture PeopleAccenture Groups
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
Portal
Groups People

5. As Is
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

6. ACCENTURE HAS THE BEST TOOLS!
Do not re-invent the wheel;
Reuse the wheel to bring out its best.
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

7. Root Cause Analysis
No Time
No Interest
No Awareness
No Motivation
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

8. Our Social Media Strategy
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

9. 1. Progress Tracker
Tracking Individual Progress
• Certificates
• E-learning
• Engagements
Tracking Project Progress
• Project phases
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

10. 2. Reward & Incentives
Why is it not working as planned?
• Employees unaware of the rewards
• Badges and Rankings are ineffective motivation
• No attractive incentives as positive reinforcement
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

11. Solution
• Current Point System to
link with KPI
• Lucky Draw System with
attractive prizes
• Percentage of Contribution
= Probability of winning
the Vacation Prize
2. Reward & Incentives
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

12. 2. Reward & Incentives
Business Value
• Rewards reinforces the company’s priority to the staff
• Rewards help in motivating employees and boosting
performance
Performance Metrics
• Tracking of employees’ quarterly points and activity level
• Rank the rewards that encourage the highest participation
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

13. About Me Stats
Individual Progress
John Doe
Junior Consultant
2010 - Present
Points: 1008
Rewards: 12
Project Progress
Day 5 of 32
Stage 2: Data Collection and Diagnosis
Relevant Documents:
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

14. 3. Business Analytics
Solution
• Business Analytics to understand the profile of
consultants
• Effective search and recommendation capability to the
portal to increase the relevance
• Emails/newsletter that will contain streamlined content
• Sentiment Analysis to understand employees
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

15. 3. Business Analytics
Business Value
• Reduce time taken to search for relevant information
• Improve productivity at work
• Boost confidence and quality through knowledge
empowerment
Performance Metrics
• Track how many recommendations or suggestions are actually
taken by their employees
• Constant feedback from employees
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

16. As Is
Accenture Portal
Accenture PeopleAccenture Groups
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

17. 4. Intelligent User Interface
Solution
• Gamification technique
• An interactive widget that serves as a PA
• Answer questions, navigate the user to content
• Purpose: Reduce time and effort
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
Search now:

18. 4. Intelligent User Interface
Business Value
• Provide value through relevant
information, recommendations and suggestions
• Information is ‘pushed’ to the user
• Unified point of entry into all portals
Performance Metrics
• Tracking of the IUI usage
• Feedback on why they use/don’t use it
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

19. Search now:
Recommended:
Security Talk
On 29th April
2013
Following:
My Points
Total points: 57
Chance of win:
88%
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

20. Implementation
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

21. Implementation Strategy
“Big Bang” Phased Parallel
Risk Medium Low Medium
Cost Low Medium High
Deployment
duration
Short Long Medium
System Downtime Medium Short Minimal/No
Ease of rollback Difficult Medium Easy
Implementation Strategy
Criteria
Most Important
Least Important
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

22. Implementation
• Big Bang Strategy
• Re-introduce the intranet
• Marketing it like a service to its customers
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

23. Timeline
Phase: Planning
Duration: ~ 2 Months
-Requirements gathering
-Discussion with various stakeholders
-Risk assessment
-Timeline creation
-Set up of guiding collation
Phase: Implementation
Duration: ~ 5 Months
-Development
-User feedback
-Governance
-Risk assessment
Phase: Execution
Duration: ~ 1 Month
-User Tests & Training
-Adoption of technology
-Updates and adjustments
10 – 12
months
0
month
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

24. Costing
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
Description Quantity Cost/pax/year
(SGD)
Line cost
IUI
development
02 x
developers
48,000 96,000
Business
Analytics
Server
01 x server 100,000 100,000
Business
Analytics
Maintenance
02 x on-site
support staff
60,000 120,000
Grand Total SGD $316,000

25. Feasibility Assessment
Advantages
• Business analytics to determine the interests of the user
• ‘Push’ information
• Awareness is created through interactive trainings and
videos
• Employees can track their performance every step along
the way
• Encourages employees to share knowledge at work
• Empower users with the personal touch
• Accenture – A people-centric organization
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

26. Feasibility Assessment
Disadvantages
• May not be accurate and helpful to certain users if it is
not intelligent enough
• Accessing the various social media portals through IUI
would mean that users would not know how to navigate
to individual portals on their own
• Presently, intelligent user interface not a popular choice
by companies
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

27. Risk and Mitigation
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

28. Risk Matrix
Introduction | Problems | Strategy | Implementation | Risk and Mitigation

29. Business Analytics Intelligent User
Interface
Big Bang
Risk • No
substantial
in-house
support for
analytics
• Information
not relevant
due to data
inaccuracy
and
inconsistency
• High Inertia • New system might
not run properly
and might affect
operation
Mitigation • Ensure a
group of
dedicated
experts to
tap on the
knowledge
• Educate
employees to
update their
profile
consistently
• Interactive
videos and
podcasts
• Induction
Package
• Extensive testing
done to ensure
system runs
smoothly before
deployment
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
Risk and Mitigation