1. WITH THE NAME OF ALLAH THE
MOST GRACIOUS AND THE MOST
MERCIFULL
2. Brief Introduction about
Presentation
Nike is an American Company Incorporated
in 1968 as Blue Ribbon Sports.
During 1970’s Nike was in its rising stage.
Expanded its Operations and opened more
production plant
Market share was increased.
From 1980 their declining stage started.
3. HISTORY OF NIKE
Nike was founded in 1972
Headquarters of Nike: Beaverton, Oregon,
USA.
Key People of Nike: Philip Knight, Bill
Bowerman & Mark Parker
Total employees of Nike were 26,700
(according to 2006)
4. HISTORY OF NIKE
Carolyn Davidson at Portland University
designed Nike’s trademark Swoosh
The first Nike shoes was introduced in spring
of 1972
Nike has more than 500 factories in 45
countries.
Most of the factories are located in Asian
countries including: Pakistan, India, Malaysia,
Korea and others
5. FROM 1970-1980
Bill Bowerman's and Knight's made a
company named Blue Ribbon Sports
Blue Ribbon Sports changes its corporate
name to NIKE
A soccer/football shoe is the first NIKE model
to hit the retail market
A Nike T-shirt to promote the shoe becomes
the first apparel item
6. In 1990s
Nike acquires Tetra Plastics to assure
exclusive supply of parts of their Air-Sole
units
Nike Eyewear is introduced in October
Nike Asia takes off
China becomes both a source country and a
vital market for Nike
The Nike Air GX and Air Foam shoes bring
new levels of comfort to soccer and
basketball
7. INCLINING STAGE OF NIKE
In the 1970s Nikes growth was aided
considerably by an important socio-cultural
development.
The first line of Nike footwear is introduced
called "Moon Shoe" that features a waffle
sole
Nike held weekend races runs to raise
money for charity
8. INCLINING STAGE OF NIKE
In 1970 Nike has the right place for the right
product.
At that time companies sales and market
shares increased dramatically
Nike continued to build its marketing strategy
around increasing the products visibility.
The company expanded its product line by
marketing a variety of shoes for different
track events
9. SPONSOR&ADVERTISEMENT
To make there name in the global level
nike sponoserd many atheletes
Sponsored German tennis player Michael
Stich
Sponsored Italian National Soccer Team
Nike print ad with the tag "There is no
finish line" is introduced.
11. DECLINING STAGE
Total profit at the end of 1984 was 7.8
million dollars
The total loss was 2.1 million at the end
of 1985.
At the end of 1984 Nike profit was down
to almost 30 percent.
Faced with an 11.5 percent drop in
domestic sales of its shoes in the 1984
12. REASONS FOR DECLINING
Arrival of the competitors in the market like
Adidas and puma
Style of shoes were getting old
Nike market share was also damaged due
to the demographic changes
IN 1980 the number of teens of Nike were
less then in 1970
Nike spend a lot that is 10 million dollars in
advertising
13. REASONS FOR DECLINING
INORDER TO MAINTAIN HIGH QUALITY
PRODUCT THEIR COST PRICE WAS
VERY HIGH
WHICH EFFECT THE COMPANYS
REVENUE
14. MUSLIM NATIONS
CONTROVERSY WITH NIKE
In 1998, Nike used a
logo Air on athletic
shoes that resembles
the word Allah in the
Arabic script
Due to the protest of
Muslims Nike lift up all
that material and waste
it
Loss of Nike due to the
embarrassing mistakes
16. REQUIRMENTS FOR NIKE
They should know who are their customers
They should modify their product
They should follow “More For More” strategy
They should divide their market in to different
segments i.e. demographically,
phsychographically
Collect primary data and built strong
strategies against competitors
They should be very conscious about cultural
differences
17. NIKE’S CURRENT POLICIES
Nike strong its R&D department
Today Nike market it products to everyone
They are targeting their customers in to
various groups
They maintain their core values
Focusing on innovation, developing new
product lines
Creating sub brands and connecting with
customers of all kind
18. NIKE CURRENT PROGRESS
Nike now capture a 42% market share in
United States
And more then 25% in all over the world
Nike now willing to achieve the stairs of
success more and more
19. CONCLUSION
The rules or principles which we are
studying in marketing are very
important for a firm to success in
market