Xpert Summit 2011: Avoiding HTM-Hell

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TargetX

Technologie

Avoiding HTM-Hell
Commonly used HTML tags
and best practices

Dara Corrato
Client Services Advocate

Setting the expectations
• HTML basics
• Common HTML tags
• HTML in eXpress 9
• HTML Best Practices
• Questions & Answers

HTML Basics - The What?
• Hyper Text Markup Language
• Tags
<html> Text
<body>
Here is the body of my email
</body>
</html>

HTML Basics - The What?
• Attributes

<span style="font-family: Verdana; font-size: 12pt; ">
Text
<style=color:purple>

HTML Basics - The Why?
• Provides formatting not available with
plain text
• Hyperlinking
• Branding

Common HTML Tags
<h1> Header text </h1>
<hr> horizontal rule </hr>
<p> paragraph </p>
<br> break </br>

Common HTML Tags
Ordered list (numbered)

<ol><li>
<li>
<li>
</li></ol>

1. list
2. list
3. list

Common HTML Tags
Unordered list (bulleted)

<ul><li>
<li>
<li>
</li></ul>

•list
•list
•list

Common HTML Tags
<table border=0>
<tr>
<td>Date</td>
<td>Time</td>
Date Time Location
<td>Location>/td>
</tr>
<td>July 14</td> July 14 2:30 The Hub
<td>2:30</td>
<td>The Hub</td>
</tr>
</table>

eXpress 9 Editor
• WYSIWYG
• HTML clean up
• eXpress9 Editor pdf document
http://www.targetx.com/express9editor

Best Practices
• Start with the basics
• 8 seconds
• Call to action
• Merge fields
• Test

Best Practices
• Subject line
• The Power of the P.S.
• Coordination
• Frequency / follow up
• The apology

Things to consider
• Not always email reader friendly
• Can render slowly
• Higher security risk
• Deceiving statistics

Troubleshooting
• Do not use trackable URLs in your message
• Do not use links to your local computer
• Make sure all tags are closed
• Link tracking

Questions & Answers
Thank You!
Dara Corrato
corrato@targetx.com
877.715.7474 x112
AIM: dcorrato
Twitter: @daracorrato

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Xpert Summit 2011: Avoiding HTM-Hell

1. Avoiding HTM-Hell Commonly used HTML tags and best practices Dara Corrato Client Services Advocate

2. Setting the expectations • HTML basics • Common HTML tags • HTML in eXpress 9 • HTML Best Practices • Questions & Answers

3. HTML Basics - The What? • Hyper Text Markup Language • Tags <html> Text <body> Here is the body of my email </body> </html>

4. HTML Basics - The What? • Attributes <span style="font-family: Verdana; font-size: 12pt; "> Text <style=color:purple>

5. HTML Basics - The Why? • Provides formatting not available with plain text • Hyperlinking • Branding

6. Common HTML Tags <b>bold</b> <i>italic</i> <u>underline</u> <img src = “logo.jpg”> <a href=”http://www.targetx.com”>our website</a> mailto: corrato@targetx.com

7. Common HTML Tags <h1> Header text </h1> <hr> horizontal rule </hr> <p> paragraph </p> <br> break </br>

8. Common HTML Tags Ordered list (numbered) <ol><li> <li> <li> </li></ol> 1. list 2. list 3. list

9. Common HTML Tags Unordered list (bulleted) <ul><li> <li> <li> </li></ul> •list •list •list

10. Common HTML Tags <table border=0> <tr> <td>Date</td> <td>Time</td> Date Time Location <td>Location>/td> </tr> <td>July 14</td> July 14 2:30 The Hub <td>2:30</td> <td>The Hub</td> </tr> </table>

11. eXpress 9 Editor • WYSIWYG • HTML clean up • eXpress9 Editor pdf document http://www.targetx.com/express9editor

12. New eXpress 9 Editor

13. New eXpress 9 Editor

14. New eXpress 9 Editor

15. New eXpress 9 Editor

16. Best Practices • Start with the basics • 8 seconds • Call to action • Merge fields • Test

17. Best Practices • Subject line • The Power of the P.S. • Coordination • Frequency / follow up • The apology

18. Things to consider • Not always email reader friendly • Can render slowly • Higher security risk • Deceiving statistics

19. Troubleshooting • Do not use trackable URLs in your message • Do not use links to your local computer • Make sure all tags are closed • Link tracking

20. Questions & Answers Thank You! Dara Corrato corrato@targetx.com 877.715.7474 x112 AIM: dcorrato Twitter: @daracorrato

Xpert Summit 2011: Avoiding HTM-Hell

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