1. The Perfect
Storm

3. 2008
Seattle

4. 2009
Baltimore

5. 2010
St. Louis

8. Cookie Cutter
Kids & Cookie
Cutter Colleges

9. Overwhelmed
by the “ands”

10. Rankings:
allure of
exclusivity

11. Rankings:
appeal of
simplicity

12. Rankings:
starting point

13. Colleges being
judged on
their retention

14. “Early Early”
warning

15. Engaged
prospects will
be engaged
students

16. Looking for
love in all the
wrong places

17. Are you good
“stewards” of
their money?

18. Recruiting
outside your
comfort zone

19. Your website is
their first
experience

20. Shorten your
inquiry form

21. Your website
accessibility on
mobile devices

22. Understand
your best-fit
DNA

23. Selling
“going away”
to college

24. College is an
intimate
choice

25. We’re focusing on
individual’s
outcomes.

26. Train financial aid
professionals on
recruitment.

27. “Pair. Stare. Share.”

28. Transfer students
make great tour
guides.

29. We have transparency
in financial aid.

30. 2010 XAward

31. Hendrix College
Albright College
Chris Lydon
California Lutheran
University

32. Bryan Lester

33. Arlene Cash

34. 2011
New Orleans

35. Next Webcast
5 Benefits of CRM
(you haven’t thought about)
November 12th

36. overthrowingdeadculture.com

37. The Perfect
Storm