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Social Web Strategy: Five Fundamentals (with Brad J Ward)
- 1. Free on Friday 3.19.10
- 2. Social Web Strategy: 5 Fundamentals
- 4. #targetx
- 7. Five Fundamentals (S’s)
- 8. 1 Strategic
- 9. “Don’t chase the tools. Chase the goals.”
- 10. Should we be on Facebook and Twitter?
- 11. Well... It’s not about you. Where is your audience?
- 12. Reach people where they are, when they want. (and solve their problems).
- 13. The 2 reasons to get online: Get information Be entertained
- 14. Enrollment goals help! (give you parameters)
- 15. Worth the reminder: Free tools do not equal infinite ROI. Time is not free. [Have a plan.]
- 16. 2 Simple
- 17. Keep it simple stupid...
- 18. Don’t create more than you can manage.
- 19. Is Your Content: Unique Urgent Useful Ultra-Specific
- 21. 1. Markets are conversations. 2. Markets consist of human beings, not demographic sectors. 3. Conversations among human beings sound human.
- 22. 3 Supplementary
- 23. Old Me!a is the best way to promote New Media.
- 24. New Media can not and should not exist in a vacuum. [Should complement your overall marketing strategy]
- 29. Think more like a publisher (not a marketer)
- 30. “Go where your competitors don’t go and read what they don’t read.”
- 31. “You can’t copy your way to excellence; rather, true excellence can only be achieved through original thinking and unconventional approaches.”
- 32. Chat check-in...
- 33. 4 Statistical
- 34. How do you measure success?
- 35. What do you measure?
- 39. 2009: 550 Fans, 10 pics 2010: 2,000 Fans, 150 pics
- 40. Uni-Posted Photos 1600 interactions on 318 photos
- 41. Student-Posted Photos 446 interactions on 150 photos
- 42. 57% of Fans (1049) tagged themselves in a Photo on the Page 32,000 photo views
- 43. Next Steps: Track Fans in your database Focus on yield Additional research
- 44. “A lot of what can be counted doesn’t count, and a lot of what counts can’t be counted.” -Albert Einstein
- 45. 5 Sustainable
- 46. How “sustainable” is your social web strategy?
- 47. Who’s in charge?
- 48. So many get to this point:
- 50. “These channels must be tended and not just used as sales pipelines” Chris Brogan
- 51. Have you thought about: Time and resources Cost Scalability?
- 52. Great online content is: Useful Brief Shareable Personal Fresh Relevant to Your Goals
- 53. More tips:
- 54. Segmented
- 60. Thanks Brad!
- 62. Next Webcast: May 21
- 63. What would you like us to discuss?
- 64. Send us your ideas! bartlett@targetx.com