1. #TargetXSummit
A Customized Approach to Confirm Your EnrollmentA Customized Approach to Confirm Your Enrollment
Manoj Muthireddy, Sr. Business Systems Analyst
Robert Bird, Communication and Data Lead
3. Fast Facts – Enrollment Fall 2018
• Undergraduate: 17,455
• Graduate: 2,625
• Law School: 474
• Total: 20,554
• Students represent 45 states
and more than 90 foreign
countries
4. The Funtastic Four
4 Team members
• Communication & Data Lead
• Business Systems Analyst
• CRM Coordinator
• Sr Business Systems Analyst
5. #TargetXSummit
TargetX Timeline
April 2016 – Purchased TargetX
July 2017 – Live with online application
July 2018 – AO’s begin using for travel
Sept 2018 – Events
Oct/Nov 2018 – Electronic Communications go-live
Nov 2018 – Began loading Common App and EAB apps into CRM
Feb 2019 – Confirm Enrollment Campaign Kickoff
6. BEFORE
• Email to encourage confirmations from UCM
• Survey in Qualtrics
• Manual cancellation process
• Disconnected systems
7. Project Goals
ENCOURAGE STUDENTS TO
CONFIRM ENROLLMENT
KEEPING STUDENTS
ENGAGED IN THE DECISION
MAKING PROCESS
UNDERSTANDING THE
APPLICANT’S PERSPECTIVE
OF UA
COMPETITIVE
INTELLIGENCE
AUTOMATING THE
CANCELLATION PROCESS
9. Confirming your Enrollment
campaign
• Audience is high school seniors
and parents, who are admitted
but not confirmed enrollment
o I’m ready to confirm
o I’m still deciding
o I’ve made other plans
18. Creating the Survey
Creating rating questions
Presentation: Grid with radio
buttons
Pre-population of name and
contact information
Counselor to Contact – formula