How to make your brand stand out
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This document discusses the importance of brands standing out and how to achieve that. It notes that the mobile gaming market is saturated with new games being launched daily, making it important for brands to differentiate themselves. It then highlights Nordeus' Head vs Heart branding campaign for their Top Eleven game, which won several awards and was focused on attracting attention, changing user behavior, and driving commercial results through traditional marketing strategies based on insights into the target market. The document stresses the need for brands to stand out from competitors through effective marketing.
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How to make your brand stand out
- 1. HOW TO MAKE YOUR BRAND STAND OUT
- 2. HOW TO MAKE YOUR BRAND STAND OUT
- 3. Agenda About Nordeus Why you need to stand out? How?
- 4. Founded in 2010. 160 people, 20 Nationalities Belgrade HQ, Serbia
- 5. Which football manager is BRAND AMBASSADOR of TOP ELEVEN?
- 6. TOP ELEVEN 160M registered users Jose Mourinho global ambassador
- 8. 500 iOS and 250 Android games launched daily WHY ?WHY?
- 10. 2013 WHY ?WHY?
- 11. WHY ? 2016 WHY?
- 12. From 2010 - Cost Per Install is 3x higher WHY ? Retention 50% lower WHY?
- 13. Shift to traditional marketing WHY? Developing the brand
- 14. HEAD vs HEART CAMPAIGN
- 15. 1. MARKET BACKGROUND / CONTEXT 2. OBJECTIVES 3. INSIGHTS 4. STRATEGY 5. CAMPAIGN
- 16. 16
- 17. 17
- 18. 18
- 19. 19
- 20. 20
- 21. 21
- 22. Won Lovie Awards Finalist of Drum Content Award and Shorty Awards
- 23. 1. MARKET BACKGROUND / CONTEXT 2. OBJECTIVES 3. INSIGHTS 4. STRATEGY 5. CAMPAIGN HOW?
- 24. TO CONCLUDE Attract Attention Change BehavioUr Commercial Results
Hinweis der Redaktion
- Hello everyone - Zdravstvujte, I’m really glad… I will start with 2 questions How many of you are playing mobile games How many of you are football fans (watching premier league) We will talk about football, mobile games, but mostly about the topic :) so topic for today is How to make your brand STAND OUT
- My name is Marko Jevtic, I’m coming from Belgrade, Serbia from the company called Nordeus which is mobile gaming company 160 people, 20 nationalities, founded in 2010 Top Eleven - football management flagship product Spellsouls Duel of Legends in the soft launch I’m marketing lead in the Nordeus. Coming from marketing background ( I brought small gift - signed by one famous football manager;
- It has more than 150 million registered users worldwide. We are really proud that Jose Mourinho is our brand ambassador. For me, he is the best football manager in the world even though results in last few months/years don’t show that maybe. :-) He is really a cool guy, I didn’t met him but lot of my colleagues did and they told me that. He made huge impact regarding awareness of our game worldwide.
- Flooded mobile market
- Based on a simple human truth
- Based on a simple human truth
- Euro2016 - the whole Europe will talk about football, and we need to in that conversation
- Football fans are waiting for the EURO; so we had to be part of that conversation
- Football fans are waiting for the EURO; so we had to be part of that conversation
- Football fans are waiting for the EURO; so we had to be part of that conversation
- Football fans are waiting for the EURO; so we had to be part of that conversation
- Football fans are waiting for the EURO; so we had to be part of that conversation