1. It is extremely important to promote my magazine in order to get the
widest audience base possible and to gain popularity for my magazine. I
would need to use promotional methods that would allow a huge
readership and circulation in order to increase sales when the magazine is
released.
2. Billboard adverts are a great way of catching attention as they are
extremely large, and are based in popular, busy places for example:
on the sides of motorways, shopping centres. They are used in many
places up and down the country therefore they are essential in
promoting my magazine as it will be seen by many. Because it will be
seen by so many people, I would need to make the magazine as
appealing as possible, perhaps by including an offer that would be
limited to the first issue. I would also include the website and the
social media pages in order to increase the circulation and add to
the anticipation of the release.
3. Another promotional method I would use would be through public transport.
This is because so many people use public transport on a daily basis and
therefore this would help me to increase the circulation and readership of
the magazine. For example, buses and trains travel great lengths every day
for long hours, therefore a huge variety of people will be able to see the
advert. Also, my target audience tend to use public transport a lot travelling
to and from gigs, and therefore they will see the advert multiple times
which is essential for my magazine to be recognised by them. Also, people
not on the transport will be able to see the advert from the side as it is large
and eye catching, and this will also help to increase my audience base.
4. I will make sure that when advertising, I will make it recognisable to
my magazine and I will also include aspects likely to be popular with
my target audience. I will definitely promote the use of Twitter and
Facebook to create personal relationships with the audience and
enable them to connect and communicate with the magazine. To
create anticipation for the release of my magazine and entice people
to buy it, I will include a competition to meet Claudia (the main
feature of the first issue) and win backstage passes and signed
merchandise from her. Hopefully, this will make people want to buy
the magazine and with good promotion this will increase sales.