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COMMUNICATION  AND MODEL OF     ADVERTISEMENT ,[object Object]
  MANPREET KAUR
  ALI SHATAB NOOR
  SHABINA SHAIKH
  HEENA ANSARI,[object Object]
  COMMUNICATION ACCORDING TO PETER LITTLE COMMUNICATION IS THE PROCESS BY WHICH INFORMATION IS TRANSMITTED BETWEEN INDIVIDUAL OR ORGANISATION SO THAT THERE IS UNDERSTANDING RESPONSE RESULTS.
MODELS OF COMMUNICATION            IN ADVERTISING  AIDA MODEL DAGMAR MODEL HIERARCHY EFFECTS MODEL
    A.I.D.AMODEL.(1898) A D I A
DAGMAR MODEL(1961)   RUSSELL COLLEY(1961) DEVELOPED A MODEL. D A G M A r DEFINING ADVERTISING GOALS MEASURED ADVERTISING RESULTS.

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communication and advertising model

  • 1.
  • 3. ALI SHATAB NOOR
  • 4. SHABINA SHAIKH
  • 5.
  • 6. COMMUNICATION ACCORDING TO PETER LITTLE COMMUNICATION IS THE PROCESS BY WHICH INFORMATION IS TRANSMITTED BETWEEN INDIVIDUAL OR ORGANISATION SO THAT THERE IS UNDERSTANDING RESPONSE RESULTS.
  • 7.
  • 8. MODELS OF COMMUNICATION IN ADVERTISING AIDA MODEL DAGMAR MODEL HIERARCHY EFFECTS MODEL
  • 9. A.I.D.AMODEL.(1898) A D I A
  • 10. DAGMAR MODEL(1961) RUSSELL COLLEY(1961) DEVELOPED A MODEL. D A G M A r DEFINING ADVERTISING GOALS MEASURED ADVERTISING RESULTS.
  • 11. D A G M A R
  • 12. HIERARCHY EFFECT MODEL HOW IT WORKS?