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this will help you to know which model communicate....used for ad.
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communication and advertising model
1.
2.
MANPREET
KAUR
3.
ALI
SHATAB NOOR
4.
SHABINA
SHAIKH
5.
6.
COMMUNICATION
ACCORDING TO PETER LITTLE COMMUNICATION IS THE PROCESS BY WHICH INFORMATION IS TRANSMITTED BETWEEN INDIVIDUAL OR ORGANISATION SO THAT THERE IS UNDERSTANDING RESPONSE RESULTS.
7.
8.
MODELS OF COMMUNICATION
IN ADVERTISING AIDA MODEL DAGMAR MODEL HIERARCHY EFFECTS MODEL
9.
A.I.D.AMODEL.(1898) A D I A
10.
DAGMAR MODEL(1961)
RUSSELL COLLEY(1961) DEVELOPED A MODEL. D A G M A r DEFINING ADVERTISING GOALS MEASURED ADVERTISING RESULTS.
11.
D A G
M A R
12.
HIERARCHY EFFECT MODEL
HOW IT WORKS?
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