Twitter is one of those boutique social media platforms that has managed to retain its mystique and exclusivity over the years despite experiencing a surge in the number of users. This presentation is a simple look at the demographics that make twitter unavoidable for business or personal use.

1. “The SMS of the internet”

2. http://techonomy.com/people/jack-dorsey/
Twitter CEO – Jack Dorsey
“Twitter is a global platform for
public self-expression and
conversation in real time. By
developing a fundamentally new
way for people to create, distribute
and discover content, we have
democratized content creation and
distribution, enabling any voice to
echo around the world instantly and
unfiltered”
Twitter’s Value Proposition
Twitter’s value proposition as
expressed by the Twitter team
before the company filed for an
IPO in 2013

3. Twitter’s value proposition lies in its ability to gather
real time “opinions”.
- Great news sharing platform.
- THE platform to “break news”.
- Ideal platform for posts to go “viral” on.
- Hashtags and @ feature help curate conversations.
Twitter’s value proposition

4. Other highlights:
 Twitter helps organize great, instant meetups (tweetups).
 Twitter works swell as an opinion poll.
 Twitter breaks news faster than other sources, often (especially if
the news impacts online denizens).
 Twitter brings great minds together, and gives you daily
opportunities to learn (if you look for it, and/or if you follow the
right folks).
 Twitter gives your critics a forum, but that means you can study
them.
 Twitter helps with business development, if your prospects are
online
 Twitter can augment customer service.
Twitter’s Value Proposition

5. Gender demographics:
24% of adult men use Twitter.
21% of adult women use
Twitter.
Location Demographics:
25% of adults in urban areas use
Twitter.
23% of adults in suburban areas use
Twitter.
17% of adults in rural areas use Twitter.
Twitter Education
Demographics:
30% have graduated
college.
24% have some college
experience.
16% are high school grads
or less.
Twitter Income Demographics:
27% of adults who make over $75,000
27% of adults who make $50,000–
$74,999
21% of adults who make $30,000–
$49,999
20% of adults who make less than
$30,000
Twitter User analysis
Twitter’s demographic data suggests that the social media platform has a diverse
presence across the board. Whether it is the gender breakdown or age demographic, they
all indicate twitter’s penetration is absolute.
Twitter Age demographic:
37% of adults 18–29 use
Twitter.
25% of adults 30–49 use
Twitter.
12% of adults 50–64 use
Twitter.
10% of adults 65+ use Twitter.

6. http://sproutsocial.com/insights/new-social-media-
demographics/

7. Gary Vaynerchuk describes twitter as the only social media
platform that places “context” before “content”.
For businesses, twitter’s “context” is everything. As a brand,
twitter’s hashtag(#) can help you find reviews, concerns,
complaints and appreciation online!
So why use twitter for business?
“Twitter rewards people who listen and give,
not those who ask and take.” – Gary
Vaynerchuk

8.  Maximum Clicks: Early Morning
 Favourites and retweets: Evenings
and late at night
 Best time to tweet: Noon to 1:00
p.m. local time, on average.
When should you tweet?
Image Source: Stocksnap.io
https://blog.bufferapp.com/best-time-to-tweet-research

9. Influence
Klout: Helps establish what
your online “clout” is. If
you’re a business that
depends heavily on
“influence”, then klout
should be your go to tool.
Metrics for Twitter
In-house
Twitter Analytics: Great
tool for basic
information such as
retweets, favourites
and engagement rate.
Exposure
TweetReach:
Tweetreach’s easy to
use and understand
dashboard is perhaps
the best way to
establish if you’re
making a mark on
twitter or not.
*All of the above mentioned measurement tools are free.
*Engagement can now
only be measured via
twitter analytics due to
changes within twitter’s
date sharing policy.

10. Twitter for B2B businesses:
 Great way to gather
insights.
 As a B2B supplier, it is easy
to think of the business as
the end user, which is
often not the case.
 Use twitter to promote
content created by your
own team members.
 Best place to identify
influencers.
 Competitor analysis: Use
twitter to find out what the
competition is doing!
Twitter for Business
Twitter for B2C businesses:
• Unavoidable
• Whether it is reviews, criticism or
endorsement, it is happening on
twitter and how!
• Consumer behaviour is
everything and all consumer
behavior is on twitter!
• Customer service made simple,
just listen and reply.
• The opportunity to market
content specifically to preexisting
markets.
B2c > B2B

11. Be Virgin! @virgin
Listen well and spread your culture, maybe
tell the twitter population a thing or two?

12.  Budgeting a generic social media plan is impossible and I would
hate to leave you with a “depends on your organization answer”,
so here goes….
1. Consider what you are using twitter for? If you’re merely into the
business of “having a presence”, keep the team small. In this case you
do not need a lot on the content creation side.
2. Is twitter the central platform that redirects to your product? If
so, then content is everything, invest heavily in a social media team to
create content worthy of twitter, like videos, blogs and so on.
Cost to Tweet
Scenario 1 < $50,000 Scenario 2 > $100,000
*Based on standard salaries for content creators, social media managers and
graphic designers.

13. Twitter tutorial for beginners:
https://www.youtube.com/watch?v=SBDYYGER5iM
Eager to tweet?
The simple video by technology
expert and trainer David A. Cox is a
great way to get started on twitter!

14. Thank you!