Key ideas in this slide: 1) Knowledge about the theory of “Human Data World” 2) Examples about Data Product in real life 3) How to build a Data Product

1. Introduction to Human Data Theory
for Digital Economy
How to build YOUR data-driven business
in the dawn of Dataclysm ?
http://BigDataVietnam.org

2. Key ideas in this slide:
● Knowledge about the theory of “Human Data World”
● Examples about Data Product in real life
● How to build a Data Product

3. Question 1:
What is theory of “Human Data World” ?

4. 3 core ideas of the theory of “Human Data World”
1. Soft data of life ( the emotional needs )
E.g: Love experience, Job experience, Friendship ,...
2. Hard data of life ( the fundamental human needs )
E.g: Food, Security, Money, Job, Education, ...
3. Spiritual data of life ( the inner Self needs )
a. Belief: What do you believe in your life ?
b. Mind: How do you see the World from your brain ?
c. Life: What is the experience between you and your
current reality ?

7. How Steve Jobs think about data ?

9. How Have Cell Phones Changed Over Time ?

10. How about our daily life

11. Digital Economy for Human in 21st Century

13. Human Needs → Data → Digital Service
1. Physiological needs:
food
2. Safety needs:
Financial security
3. Love and belonging:
Friendship
4. Esteem: engage in a
profession or hobby
to gain recognition
5. Self-actualization:
becomes a better
one
1. Food + reviews
2. Financial data
3. User Profile Data
4. Education data
5. Networking data
1. Foody, Google,..
2. Mobile banking
3. Facebook, Tinder
4. LinkedIn, Coursera
5. Facebook, LinkedIn

14. 1. Needs: Physiological needs + Safety needs + Esteem
2. Input: Food , User reviews (Experience)
3. Output: Foody

15. 1. Needs: Love and belonging or just Friendship
2. Input: Facebook Profile Data, GeoLocation, Browsing data
3. Output: Tinder

16. 1. Needs: Security (Job), Self-actualization, Networking
2. Input: career data, networking data, job, contact, ..
3. Output: LinkedIn

17. 1. Needs: Personalized Shopping Experience
2. Input: product data, shopping history, your interests,..
3. Output: Amazon Ecommerce Platform

18. Data Product for Health
● Need: We need a good health
● Input: Our daily activity data → step tracking
● Output: sample step tracker app with report and virtual assistant

19. Key ideas for simple health analytics app
1. Step statistics data
2. Tracking user activity data
3. Provide information about good habits: favorite
exercise programs

20. Key question 1:
What is theory of “Human Data World” ?

21. What is theory of “Human Data World” ?

22. Question:
Why is belief data the most important ?

24. Because data
is experience
And experience is
data in our brain

27. How to build a Data Product
1. Identify your customer needs ( 3 core features)
2. Begin a list of basic questions ? E.g: What is output of my service
3. Start design thinking about your product: input, output, function

28. Human Data World
Data-driven
product
Data-driven
business
YOU
Big Data here

29. How to build a Data Product

30. Great book for references!
(worth reading)

31. Summary for you
● Know the theory of “Human Data World”
● See some examples about data product in real life
● Steps to build a data product

34. References
● http://www.rfxlab.com
● http://www.bigdatavietnam.org
● https://www.oreilly.com/ideas/drivetrain-approach-data-products
● http://www.becomingminimalist.com/escaping-excessive-consumerism/
● http://edition.cnn.com/interactive/2013/06/world/sharing-economy/index.html
● https://techcrunch.com/2016/09/06/buddha-was-a-data-scientist/
● http://www.nytimes.com/2010/05/02/magazine/02self-measurement-t.html
● http://www.independent.co.uk/environment/green-living/the-end-of-consumerism-
our-way-of-life-is-not-viable-1863278.html
● http://www.jkrishnamurti.org/krishnamurti-teachings/print.php?tid=344&chid=4664