1. SOCIAL MEDIA OPTAMIZATIONSOCIAL MEDIA OPTAMIZATION
1.Social media optimization (SMO) is the use of a
number of outlets and communities to generate
publicity to increase the awareness of a product,
service brand or event.
2.Types of social media involved include RSS
feeds, social news and bookmarking sites, as well
as social networking sites, such as Facebook,
Twitter, video sharing websites and blogging sites.
2. GOAL OF SMO
1.The goal of SMO is to strategically create
interesting online content, ranging from well-
written text to eye-catching digital photos or
video clips that encourages and entices
people to engage with a website and then
share this content, via its weblink, with their
social media contacts and friends.
3. RELATIONSHIP WITH SEARCH
ENGINE OPTAMIZATION
Social media optimization is becoming an increasingly
important factor in search engine optimization, which is the
process of designing a website in a way so that it has as
high a ranking as possible on search engines. As search
engines are increasingly utilizing the recommendations of
users of social networks such as Reddit, Facebook, Tumblr,
Twitter, YouTube, LinkedIn, Pinterest, Instagram and
Google+ to rank pages in the search engine result pages.
[citation needed] The implication is that when a webpage is
shared or "liked" by a user on a social network, it counts as
a "vote" for that webpage's quality.
4. ORIGINS AND IMPLEMENTATION
The 16 rules of SMO, according to one source,
are as follows:
● Increase your linkability
● Make tagging and bookmarking easy
● Reward inbound links
● Help your content to "travel" via sharing
● Encourage the mashup, where users are allowed to
remix conten
5. ● Be a user resource, even if it doesn’t help you (e.g.,
provide resources and information for users)
● Reward helpful and valuable users
● Participate (join the online conversation)
● Know how to target your audience
● Create new, quality content ("web scraping" of
existing online content is ignored by good search
engines
6. ● Be "real" in the tone and style of the posts
● Don't forget your roots; be humble
● Don't be afraid to experiment, innovate, try new
things and "stay fresh"
● Develop an SMO strategy
● Choose your SMO tactics wisely
● Make SMO a key part of your marketing process
and develop company
7. The Social Media Strategy
● Objectives e.g. creating brand awareness and using
social media for external communications.
● Listening e.g. monitoring conversations relating to
customers and business objectives.
● Audience e.g. finding out who the customers are,
what they do, who they are influenced by, and what
they frequently talk about. It is important to work
out what customers want in exchange for their
online engagement and attention
8. The Social Media Strategy
● Participation and content e.g. establishing a
presence and community online and engaging
with users by sharing useful and interesting
information.
● Measurement e.g. keeping a record of likes and
comments on posts, and the number of sales to
monitor growth and determine which tactics are
most useful in optimizing social media
9. Publishing industry
● With social media sites overtaking TV as a source
for news for young people, news organisations have
become increasingly reliant on social media
platforms for generating traffic
Social network games
● Social media gaming is online gaming activity performed
through social media sites with friends and online gaming
activity that promotes social media interaction. Examples of the
former include FarmVille, Clash of Clans, Clash Royale,
FrontierVille, and Mafia Wars.
10. Facebook
● Facebook has in recent years become a popular
channel for advertising, alongside traditional forms
such as television, radio, and print. With over 1
billion active users, and 50% of those users logging
into their accounts every day
● Improving the effectiveness of posts, achieved by
adjusting the length and timing of posts to influence
the number of likes and comments it receives. This
will help the post reach a greater number of
Facebook users, ultimately increasing its reach
11. Facebook
● Improving the effectiveness of posts, achieved by
adjusting the length and timing of posts to influence
the number of likes and comments it receives. This
will help the post reach a greater number of
Facebook users, ultimately increasing its reach
● Increasing network size, achieved by analyzing user
behavior to determine how often to post and what
type of content to post
