nshut.com online marketing E-commerce Directory. For the first in the country has been launched to bring relief to the consumers who make online shopping. The directory Will provide information about online market places and list of e-commerce portals on the basis of categories of products. Details of the related website. Contact addresses, website addresses, feedback of the customers. online chat service besides there will be some special features in the directory, said a press release, the directory has been launched keeping in mind that’s the buyers do not know where they can buy their required items, they take the decision depending on information obtained from different advertisements and individuals.

1. Make Your Online
Advertising
More Effective
An Introduction on Advertising
Local ecommerce Directory Website
nshut.com

2. Local Directory Web site = Local
motion!

3. “Everything important is local…”
-Bill Schrier,
Chief Technology Officer, City of Seattle

4. All Business Is Local
"Successful brands are ones that
have been able to turn the local
market place into the local
marketing place.”
- AllAboutBranding.com

5. “Localization is a key component of Macy’s strategic
formula for continued growth and success… As we
provide for more local decision making in every
Macy’s community, we are tailoring our merchandise
assortments, space allocations, service levels, visual
merchandising and special events store-by-store.”
- Source: Macys Inc, 2008 Annual Report, page 2

6. The Value Proposition of
Ecommerce Directory Web site

7. Five Good Reasons…

8.  Encourage
action.

9. Reason #1
nshut.com Reach Engaged
Local Audiences.

10. NS Hut Visitors:
20%
over
$100k
63%
College
& Grad
School

11. Women Use nshut.com!
%
Composition
Index to
Total
Women
Index to
Total Online
Age 25 to 34 22% 128 109
35 to 44 24% 127 108
HH Income 50,000 + 49% 144 103
Education College
Graduate
s
38% 159 116
Home
Ownership
Own
their
Home
75% 106 100
Base: Female Adults who visited Director ywebsite past 30 days
Source: NS Hut’s own survey and research.

12. Men Use Directory Web sites!
%
Compositio
n
Index
to
Total
Men
Index to
Total
Online
Age 25 to 34 22% 115 108
35 to 44 24% 122 110
HH
Income 50,000 +
61% 205 127
Education College
Graduate
s
46% 170 139
Home
Ownershi
p
Own their
Home
78% 108 104
Base: Female Adults who visited Director y website past 30 days
Source: NS Hut’s own survey and research.

13. “As consumers become more sophisticated in
navigating the Web, they are turning to
trusted sources of news and information, like
newspapers, instead of content aggregators
or portals.”
- Shawn Riegsecker, President, Centro

14. Ecommerce Directory Site in
Bangladesh
• First Ecommerce Directory Web site in Bangladesh
• Local Businesses are listed and it’s counting …
Base: Female Adults who visited Director y website past 30 days
Source: NS Hut’s own survey and research.

15.  Local Ecommerce Directory
Site in Bangladesh

16. Reason #2 nshut.com is Continually Growing.
Reason #2

17. Audience Growing At More Than Twice
regarding Alexa Ranking
Source: //NetRatings NetView Custom Analysis 2009
Percent Growth In Unique Visitors, Same Period, Year-Ago

18. Accelerating Growth
Unique visitors to NSHut.Com totaled 10 thousand at first
20 days – 511% increase over the same last period.
Page views averaged over 30 thousand at first 20 days –
417% increase over the same last period.
822 Local Ecommerce Businesses are joined and this is
counting.
Source: Nielsen Online – Adults 18+ - 2009

19. Local online users trust nshut.com more than local TV
station sites, portals, online yellow pages, city guides,
local magazines sites and classifieds!
Source: Online Publishers Association (OPA) and Jupiter Research, 2008

20. Q: About how often do you visit the following sites? (select one)
Q: How satisfied are you with the way your local community is
covered by the following Web sites? (select one for each)
Source: Online Publishers Association - Local Online Media:
From Advertising to Action – Jupiter Research - August 2008
77% of frequent web
visitors are more satisfied
with content on nshut.com
vs. news portals

21. Reason #3
nshut.com Offers Engaging Information
and Services.

22. nshut.com Provide Functionality and
Web 3.0 Features
• Some of the types of interactive features offered on the web sites of the top 100
US Newspapers in 2007 and 2008 are as follows:
• RSS
• Blogs
• Niche
• Video
• Online Portals
• Reviews and Comments
• Mobile
Source: Bivins Group 2008

23. Reason #4
NSHut.Com site Extend Local Reach
For Advertisers.

24. “Local businesses of all types are realizing that they
need a visible online presence in order to compete in
their marketplace.”
- Blizzard Internet Marketing, August 2008

25. “With strong brands and trusted
environments, local media sites
deliver concrete results for
advertisers.”
- Pam Horan, President Online Publisher’s
Association

26. Reason #5
NSHut.Com Encourage
Action!

27. Action!
46% of users took
action after seeing
information on
nshut.com
Online Publishers Association and Jupiter Research’s Spring 2008

28. “Brands are starting to realize just because content and
advertising is delivered digital doesn’t mean the rules for
successful advertising have changed. Amazing creative placed
with highly-regarded and well-respected media brands, like
online newspapers, is still the most effective way to build
brands and drive ROI.”
- Shawn Riegsecker, President, Centro

29. • 44% of those who visited nshut.com in the
past 40 days spent 500 BDT or more in
online purchases in the two weeks.
• That compares with 37% of Internet users
overall.
nshut.com visitors spend money online
Source: Scarborough Research, Multi-Market Release 2, 2008 12 months.

30. 56% of adults trust information
on a Directory Web site.
Source: OPA and Jupiter Research, August 2014

31. We are with you!
Hope you will with us!
Why Advertise on nshut.com?

32. Five Good Reasons…

33. Directory Web sites…
1 - Reach engaged audiences.
2 – Are continually growing.
3 – Offer engaging products and services.
4 – Extend local reach for advertisers.
5 – Encourage action.

34. Don’t Miss The Train!

35. Pricing is for an advertisement
on one page for six-months
10% discount given for a one-year contract
Position Text / Graphics Video / Gif
Time period included in price one-month
Top Banner Ad / Leader Board Ad
(1350w X 100h) Pixels
৳2,50,000* ৳4,50,000*
Content Top Ad ৳2,00,000* ৳3,00,000*
Mid of the content Ad (1st) ৳1,50,000* ৳2,50,000*
Mid of the content Ad (2nd) ৳1,00,000* ৳2,00,000*
Mid of the content Ad (3rd) ৳1,00,000* ৳2,00,000*
Mid of the content Ad (Rests all) ৳50,000* ৳1,50,000*
Sidebar Ad (1st) ৳40,000* ৳80,000*
Sidebar Ad (2nd and 3rd) ৳30,000* ৳60,000*
Sidebar Ad (Rest all) ৳20,000* ৳40,000*
Media page Ad (1st Ad) ৳1,50,000* ৳2,50,000*
Media page Ad (Rest Ad) ৳50,000* ৳80,000*
Media page Ad (Content Below) ৳1,00,000* ৳2,00,000*
POP-UP Ad (Home Page) Negotiable Negotiable
POP-UP Ad (Other Page) Negotiable Negotiable