PUR 4932 - University of Florida

1. Tanisha the
Entertainment Guru
October 2015

2. Tanisha the Entertainment Guru
BACKGROUND:
● Telecommunications Student
● Former Intern at HR Booking Agency
● Single, never married
DEMOGRAPHICS:
● Skews female
● Age 16-30
● Dual HH Income: $150,000
IDENTIFIERS:
● Social media savvy
● Recruits new musical talent at festivals
● Fashion and music blogger

3. Tanisha the Entertainment Guru
GOALS:
● Support local talent
● Keep audience
● Single, never married
CHALLENGES:
● Staying up-to-date with new local
music artists
● Growing traffic to blog
HOW WE HELP:
● Give local artists a free platform to
promote themselves
● Encourage support from local audience

4. Tanisha the Entertainment Guru
REAL QUOTES:
● “I get the luxury of giving new and local
music artists a platform while reminding
the city to support their very own.”
● “It helps a great deal to have a staff
that can split up the work when it coes
to updating the blog.”
COMMON OBJECTIONS:
● As a supporter of new local artists,
defining “new” can become
controversial.
● I’m often worried local artists in general
will want the same support.

5. Tanisha the Entertainment Guru
MARKETING MESSAGING:
● Local Entertainment Management
ELEVATOR PITCH:
● We give new local music artists the
platform they need in order to gain
support from their fellow counterparts.
New is defined by as a band or music
artists that has been musically for 5
years or less.