2. “It
is the blending of multiple media forms
into one platform for purposes of delivering a
dynamic experience.”
(blog.distinctstudios.com/, 2013)
Technological convergence combines various
platforms, typically voice, data & video, and
evolves them into one product which
performs similar tasks.
3. Technological and media convergence is the
merging of two different technological systems,
forming as one and evolving into being able to
operate similar tasks together within one single
product.
Converging technology can refer to the prior
separate technological functions, such as voice
control, video or internet functions; being able to
all merge and form together, to work as one
simultaneously. This then becomes known as and
would the definition of, a converging media
product. Some examples of these converging
media products are as follows below.
6.
A smart TV is the integration of both the internet and
television, merging as one.
(www.techradar.com/, 2013)
7. Since
there is no actual industry standard
for Smart TVs in the current technological
market as it is; not all Smart TVs are the
same, in that they offer different platforms
of apps and functions.
For example some Smart TVs may have
more of an advantage and excel with TV
functions such as on-demand apps and
programs; whereas others may excel more
with on-demand movies & box sets.
8.
iPlayer
YouTube,
Netflix,
Lovefilm and
Blinkbox Not all smart, connected TVs are equal they differ greatly in looks and
Various apps – Which can also be connected and
linked up various other technology products, such
as; iPads, iPhones, Computers etc. but all can get
online, most using
Imbedded Wi-Fi
Voice Interaction
Touch Screen
Gesture Sensor
9.
10. It is estimated that in the 2013 the Smart TV market will grow to
85 million devices; and it is estimated that 87 million will be sold.
(www.forbes.com/, 2013)
(etc.cmu.edu/, 2013)
14. An
iPhone is a multimedia enabled
smartphone product; which incorporates
both telephonic, web, music, video,
photographic and app functions all in one
device.
15. Since
the very first initial model of the
iPhone, the product itself has emerged quite
evidently with its increased quality of uses
and various functions & apps.
The iPhone is a complex and innovative
device; which is in fact more like a mini hand
held computer, rather than just a phone. As
it has such a wide range of features within
the device.
16. Phone
Mail
Safari
- Built in Web-browser
Music – Ipod app – Can play out music, as well
as audio books & podcasts from playlist
Camera – 2.0 – 3.2 megapixel
Voice dictation
Video
Apps
Touch screen
Built in high capacity storage drive
17.
18.
19. Here we are shown the evolution of the devices features and how
it has evolved and further progressed; since the first ever model
of the device which was launched back in 2007.
26. Facebook is a converging media
product as it is a social
networking site which allows you
to connect & communicate with
people over the internet; as well
as being able to allow for people
to store images and videos on
their own profile.
27.
One of features which is implemented into the site, is
that you can actually take a video or a picture via
your webcam on your computer – and then upload it
straight on to Facebook.
Equally there are now apps available for various
social media sites, which are available to download
on to your phone. Allowing you to link your mobile to
you account; therefore any notifications, messages
etc. – Come straight to your phone and you can then
access your account; Upload pictures, update
comments and so on, conveniently and swiftly from
the commodity of your mobile device.
33. This diagram shows how the adverts are actually strategically matched
to Facebook users phones and also emails; In order to target the right
audiences for each product/brand and ensure the best results marketing
and promotion wise.
34. Review proposal
Develop proposal
Agree commission
Initiate project
When commencing the process of the
commissioning of a product, some guidelines to
follow would be things such as; Searching the
market thoroughly and doing research to
investigate if your product is already available
within the current market. You must also ensure
that your product pitch and idea, is suited to &
appropriate for the proposed commissioner at
hand.
35. Guidelines to follow:
- Ensure that you are clear about cross
platform channels and product flexibility
- Ensure that the idea complies with the
commissioners guidelines
- Ensure the idea is original
- Think about the aimed audience and ensure
ideas are well targeted to the target
audience/market
- Ensure that all hardware/software/facilities
needed is accounted for
36. An examples of the commissioning process is
shown below –