1. Creating Eshop using
oscommerce

2.  Tan Hai Tat, Trainer
 B.Sc (Comp & Info Sci) NUS, graduated 2000
 Been in IT training since JCs (ie, 1993 till now)
- Almost 20years of experience
- People’s Association Trainer
- SMS 9091 1228
- Facebook : haitattan@hotmail.com
- http://tanhaitat.blogspot.sg

3. IT Training
Web Hosting
Web Design
Internet Marketing
Eshop Development
IT Programming
PIC Consultancy

4.  What is “e-shop”
 Understanding Payment Gateway
 Planning your e-shop
 Introduction to Oscommerce
 Demostration on Oscommerce
 Q & A

5.  No budget.
 Ineffective marketing
 “Friend is doing it for me”
 Unrealistic expectation
 Don’t understand needs and solutions
 Too little research work
 No time

6. Auction
Blog vs Website
What features are you expecting?

7. Component of e-shop
• domain name
• web, email hosting
• database programming
• shopping cart engine
• payment gateway
http://www.nic.net.sg
http://www.htzhosting.com

8. Internet Banking with local banks
http://www.enets.com.sg
http://www.paypal.com
Is it A MUST to accept online payment?

9. Target Audience : Local or oversea
Technology Used, Server Specs
Content/Catalog/Product Information
• Privacy, conditions, shipping & returns
Payment Methods/Gateway
Shipping Rates/Arrangement
MARKETING & MAINTAINACE

10.  Open Source Software
 Requires PHP, mysql
 in-built modules
 http://www.oscommerce.com
 Disadvantage : NOT SECURE
 Advantage : Free, easy to use

11. http://shops.oscommerce.com/
 » Apparel » Arts and Antiques
 » Automotive and Aerospace » Babies Only
 » Beauty and Health » Computers and Internet
 » Consumer Electronics » DVDs and Videos
 » Equipment and Chemicals » Foods and Beverages
 » Games » Gifts
 » Home and Garden » Jewelry
 » Merchandise » Music and Entertainment
 » Office Supplies » Pets and Animals
 » Reading and Reference » Real Estate
 » Recreation » Telecommunications
 » Tobacco » Toys
 » Travel and Tours

14. Your own :
• http://www.htzmall.com/<<userid>>/
Admin :
• http://www.htzmall.com/<<userid>>/admin
Tips
Use two windows or browser

15. Images in portrait or landscape
Welcome message (30-50 words)
Catalogue (at least 3)
Product Name, information, pricing
Contact Information
Banner
How you intend to market in general?

16.  Basic Content Preparation
• Index, Shipping, Privacy
 Getting Paypal Account (optional)
 Basic Configuration for eshop
 Products Updating
 Content updating
 Creating simple banner/logo

19. Currencies
• Remove EURO
• “New Currency”
 SGD
 Set as default
 Value 1.0
• Remove USD

20. English
Click “Details”
• Also can go to “Tools”, “Define Languages”
• Look for “index.php”
define('TEXT_MAIN', '');

21.  Each language definition is set using the PHP define()
function in the following manner:
define('TEXT_MAIN', 'This text can be edited. It's really
easy to do!');
The highlighted text can be edited. As this definition is
using single quotes to contain the text, any single quotes
within the text definition must be escaped with a
backslash (eg, It's).
 Files that maybe edited
• contact_us.php
• privacy.php
• conditions.php
• shipping.php

25. Boxes
• to shift the boxes left/right
Order Total
• Activate low order fee if necessary
Payment
• To edit if want to activate paypal
Shipping
• Can just leave as default

27. Remove all Categories
“New Category”
Go To : ________ before “New
Product”

34. www.htzhosting.com
www.cooltext.com
www.allfacebook.com
tanhaitat.blogspot.sg
htzmarketing.adpost.com
www.facebook.com/breakthroughbni
www.oscommerce.com
www.opencart.com

35.  http://www.google.com/webmasters/
 Improve your site's visibility in Google search results. It's free.
 Google Webmaster Tools provides you with detailed reports about your
pages' visibility on Google. To get started, simply add and verify your site
and you'll start to see information right away.
 Get Google's view of your site and diagnose problems
 See how Google crawls and indexes your site and learn about specific
problems we're having accessing it.
 Discover your link and query traffic
 View, classify, and download comprehensive data about internal and
external links to your site with new link reporting tools. Find out which
Google search queries drive traffic to your site, and see exactly how users
arrive there.
 Share information about your site
 Tell us about your pages with Sitemaps: which ones are the most important
to you and how often they change. You can also let us know how you would
like the URLs we index to appear.

36.  The Productivity and Innovation Credit (“PIC”) was
introduced in the Singapore Budget 2010.
 PIC has been enhanced in Budget 2011 and
Budget 2012 to provide tax benefits for
investments by businesses in a broad range of
activities along the innovation value chain.
 The tax benefits under PIC will be effective from
Years of Assessment (YA) 2011 to YA 2015.

37. Simple CRM system $10k
Laptop/smartphone $5k
Total $15k
Going via HT Zone to claim, you can get
$24k back!
Yes, extra $9000 on top of your capital
$15,000

38. Simple CRM system $10k
Mobile Apps $10k
Internet Marketing Training $5k
Equipment $5k
Going via HT Zone to claim, you can get
$33k back!
Yes, extra $3000 on top of your capital
$30,000

39. Looking for IT developer to enhance your
business to embark on Internet
Looking for online marketing partner
Looking for someone to help develop your
ideas/concept into reality

40. Tan Hai Tat
SMS : 8498 0295
Email : haitat@htzone.com
Facebook : haitattan@hotmail.com
Randy Ang
SMS : 9733 4439
Email/Facebook : randyntu@gmail.com

41. Professional Service Recommendations
Product Photography………………….………….. Susan @ 9879 3568
Office Space ………………………………………….. Shan Shan @ 9186 2691
Graphic Design & Print……………………….……Vivonne @ 9645 3892
Point-Of-Sales/Membership System……….. Randy @ 9733 4439
Want to join a group of friendly business-owners to share your ideas or market your
products/services?
Visit BNI Breakthrough on coming Friday 7.30am!
7 Kickstart Brewiches @ 51 Armenian St, #01-02 Wilmer Place
BNI [Business Network International] is a business and professional organization
whose primary purpose is to exchange qualified business referrals in a supportive
and structured environment.
What makes BNI unique is that it allows only one person per profession to
participate in a chapter. Thus, once you have been accepted, none of your
competitors can.
Building your business through referrals is easy when you network with a group of
active business owners and professionals. Do not hesitate to call me for details; then
have breakfast with us and discover how you can profit from BNI!
See more details at http://www.facebook.com/breakthroughbni