5 Keys To Product Management

The Five Keys to Product Management Success by Ture Anderson "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation… Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." – Peter Drucker

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Key #1. Focus on Customer Creation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key #2. Create Innovative Solutions ,[object Object],[object Object],[object Object],[object Object]

Key #3. Focus on the Customer Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Solution Delivery Sales Support Product

Key #4. Manage the Process Successfully ,[object Object],[object Object],[object Object],[object Object],[object Object],Requirements Development Marketing Sales Delivery Support

Key #5. Provide Marketing Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5 Keys To Product Management

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5 Keys To Product Management